Latest Blogs

Has it ever happened to you?

Being an online store owner and in order to reach the target customers, you have developed a fabulous website, or have registered on e-commerce platforms like Amazon, Walmart etc.  Also, to get the attention of the people specifically the buyers, you have already promoted it on social platforms and for good, you are getting the attention of the users.

But when it comes to sales, you may not be seeing any kind of incremental movement in sales as it should be. You might be wondering about how these viewers can be converted into your potential customers. This only increases your tension. 

What if, we tell you the ways through which you can increase the conversion rates, sales and ultimately the revenue. We have listed out the most effective, tried and tested e-commerce hacks for conversion. 

Here it goes…. 

1. HD Images

The image says all. A super quality HD image will attract the customers towards you. Actually, in online shopping people have no option of seeing the product physically. The only way for them to feel the product is to look at its image and judge it for its usability. This urges the image to be clear and attractive to drive the viewer’s attention. At the same time, the image should depict the reality, not the fake impression else if the image will convey any false information, customers would leave you instantly. 

How the image should be uploaded?

• The image should be taken from every angle capturing every aspect so that the customers can know the product completely.
• Multiple images should be uploaded.
• Avoid the white space in the images.
• Take care of the lightning effect.

2. Product Videos

There can be various products that buyers need to understand how they operate. The products which are performative, mostly in electronics category or toys from kid section, the buyers may haunt for the process for how it should be operated. Here, videos play an important role. Amazon allows its sellers to upload the videos along with the product images. You may upload the short videos showcasing your brands, what the other buyers say about your product or even any testimonials justifying the popularity of your products. These videos prove to be more convincing to the buyers. 

How should the video be uploaded?

• Don’t make the videos too long. Even the video for less than 1 minute will be effective. 
• The videos should cover user engaging content
• Should be authentic and contain only real features of your products and brands. 

3. Easy Checkout

The buyers are more excited about their online shopping. Once they have picked out the products of their choice, they rush to the checkout process. They want to complete the process of checkout quickly and want their products to arrive as quickly as possible. And, at this moment if they find any hassle in completing the checkout process, they don’t take a minute to leave the process. The hassle-free checkout page generates the revenue while the lengthy page for checkout generates cart-abandonment. 

What makes checkout hassle-free?

• Attractive checkout button.
• Lesser information from customers (only mandatory)
• Order summary, so that they can know their buying at the last moment and in any case they can change if they want.

4. SSL Secure Website

The security of every website is important in the online world. But when it comes to the ecommerce website, security becomes more important as customers share their information and payment details to complete their checkout. So it is your duty to make your website safe for your customers so that they won’t be a victim of any cybercrime. The customers are nowadays aware of the security features and they think twice about the SSL security before making any payment online. 

5. Internal Site Search

The ecommerce market is vast and when the buyers search on the internet they will get multiple options at once. Here you need to make sure that your website is synchronized with the search engines so that when the customers will search your website should pop-up on the top pages. For this, you need to make your website laced with the internal search engine. The search bar, search options, and recommendations of products and other customer’s choice are helpful in converting the customers into potential buyers thus resulting in sales conversions. 

6. Chat Support

Chat support plays an important role in boosting sales and conversions. Most of the times, the buyers are curious and need to know more about the products. Therefore your website and store should have chat support where they can ask their questions and queries. At the same time, you must provide them with the answers they are looking for. Strong and positive chat support makes their confusion clear and with the strong head they move further with the checkout process. 

Conclusion

For the ecommerce growth and to boost sales and sales conversion rates you need to be proactive in serving your customers so that they could be your potential customers for a long time. Whether you sell through the website or an ecommerce store, these hacks will be helpful for your business. 

We at evantage helps the sellers to lead their online journey to the shore of the higher sales.