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Person – 1 – Hey I’m planning to purchase this product from XYZ dealer on Amazon. What do you think?

Person – 2 – Umm I don’t know. Why don’t you check the reviews on Amazon? It will help you.

Person – 1 – Ohh! You are right. Let me check it…… The reviews are average and there is no review about their customer service.

Person – 2 - Why don’t you check the same product on another dealer’s website?

Person – 1 – Yaa you are right. Wait a second!..Umm, this is great though the price is a little high…but, look it has good reviews and their customers’ service review is also amazing. I’m placing my order on this website.

Person – 2- I second that I will recommend this website to my sister. She also wants to purchase the same product.

Well, this is how “reviews” influence the purchase behaviour of customers’. Often we find various products on Amazon that have the same features, same price inclusive of shipping charges, same guarantee period, the same delivery date. Now in this condition customers go through the reviews to know about your customers’ experience. On average, every customer reads ten reviews before making a decision and maximum trust online reviews as much as a personal recommendation.

As the business is growing at the international level and the whole world becomes a global market, the competition is also increasing proportionally and in this age of cut-throat competition customers’ loyalty is an asset for any business. To win the trust of customers’ is the most important thing for business because ultimately ‘customer is the king’.

Why are online reviews important for business?

Some merchants may think that why should I focus on reviews, my product is best and many localities visit my shop again and again? And this is the problem they fail to understand. You can see the product closely and can touch it if you are purchasing offline, but since it is impossible to touch the product customers’’ trust reviews. Many such reasons are:

Creates perception – The online reviews from different customers create a mental image of your brand or product in the mind of buyers even before using or experiencing your product. They form a perception of your product or brand by reading reviews of other customers’ experiences.

Influence decision making – Reviews play a significant role in influencing the buyers’ decision. Since a buyer can not touch and feel your product, he/she trusts the reviews and makes their decision accordingly.

Build confidence in your brand – If your maximum reviews are positive and importantly if customers write good things about your after-sales service and follow up, it automatically builds the confidence of buyers in your brand.

Increase customers’ loyalty – If you keep providing excellent services to your products and maintain good relations with your customers, they will remain loyal to you and will review positively this will encourage more people to use your brand or your product.

Ensure long-term growth – Many buyers read old reviews about your products or brands to know about your past customer service policies or any other things. A positive response from customers, their confidence, and loyalty to your product and brands ensures the long-term growth of your business.

Strengthen your virtual web presence - The more reviews you have about your product the more it strengthens your virtual web presence. There are thousands of merchants who sell their products on Amazon and review id one of those factors which strengthen your business’ online presence from other merchants.

Attracts new customer – When a buyer plans to purchase something he takes a personal recommendation from his friends and families and read the response of your customers’ on your product websites if he feels that the responses are positive and relevant he will go for your product and even recommend his friends and family increasing your new customers.

How to increase reviews on your product websites?

So now we know that why reviews are these important another question or should we say the most important question arises is the different ways to improve reviews on your product website –

• Follow up your customer – Once the buyer receives the order contact your customer and ask questions like if they have faced any problem receiving the product or are they satisfied with the delivery process? Following up on your customers and asking them about your service will help you to keep your customers happy and encourage them to review you.
• Quick response to their query- If there is any query from the customer regarding late delivery, wrong product or replacement response it as quickly as possible and ask them what whether they want to cancel the order or replace it. Reply positively and apologize to them. If the customer is happy then they would review positively on your website.
• E-mail marketing – If customers have not reviewed your product you can ask them on Email to review it and can also prepare questionnaires for a quick response from customers and if they are not willing to review don’t ask again and again it may irritate them and tarnish your reputation.
• Use social media – You can ask open-end questions in general from the crowd on social media like have they ever used your product and can encourage them by lucky coupons. You can also conduct polls on social media and can use it as a review for your product website.
• Connect with your customer – Customer retention is equally important as attracting new customers. Connect with your customers through Email; inform them about new product arrival and offers. If they are regular buyers, give them a discount on special occasions. These things will help you to retain them and encourage your customer to talk about your brand with their friends, family, or colleagues.
• Maintain basic courtesies – We are living in the age of social media which can create and tarnish your reputation at once. Hence, beware of what you are talking about and how you’re talking to your customers to maintain basic courtesy while having conversation irrespective of any media you are using. This will help you to create your positive image among them.

Points to remember: 
Now that we see why customers’ reviews are important and how you can increase your reviews there are two major points that you need to remember while managing your reviews.

Compliance with rules – While managing reviews on your product webpage, follow the official rules of the platform or marketplace on which you are selling your products. Not following any of the rules may result in the suspension of your seller account. Hence, memorize all the rules to conduct a smooth trade.

Not so many positive reviews – Don’t put so many positive reviews on the front it will seem fake. Nowadays customers’ also prefer to look at bad reviews to have a sense of the worst scenario, they may want to know what can go wrong? If you put only positive reviews, buyers may think that you earn it illegally.

At present customers are not ignorant as before now they think thousand times before purchasing a product. Now customers are ready to pay a little more. All they want is to acquire some value against the cost. 

Evantage makes sure that their clients receive the best and follow every guideline carefully given by Amazon. Our best digital marketers analyze the problems of clients and give the required solution. 

Hire us to boost your sales!!