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On Amazon success of a business is not restricted to one single factor; many factors need to be worked in properly to mark visibility on the world’s largest online marketplace.
 

The marketing and pitching techniques are entirely different in the online market compared to the offline marketplace. In the offline marketplace, the reach is limited, but pitching is personal whereas, in the online market, the reach is extensive, but pitching is not personal between buyers and sellers. That’s the reason why Amazon sellers have to put efforts to increase sales online because conveying customers to buy your product is not a piece of cake. 
 

On Amazon, a sellers’ product first appears on the search result and if it picks up the buyers’ interest; it navigates buyers to its detail page called as product detail page that influences the final decision of customers.

What is the Product Detail Page on Amazon?

Product Detail Page is a page of the products listed in Amazon sellers’ product listing. This page contains product description and every minute details of a specific product including size, color,  weight, shipping details, reviews and other crucial information that customers would like to know before making their final decision.
 

Even if the sellers appear on top of search results on Amazon, they won't be able to make sales unless their product detail page gives all the information that customer needs to know. That’s why it is said that a seller must focus on every aspect to influence the final decision of the customers.

Features of Amazon Product Detail Page 
 

• High-resolution image and video – A product page must include multiple images taken from different angles and variations. The background of the image should be white. Before uploading the image of a product make sure that the image is not blurring as shoppers tend to zoom the image to its maximum to look at it properly. Also, upload a single video showcasing the use of the product. Comply with guidelines issued by Amazon regarding the image and videos.

 

• Title and brand – The title must include the product’s brand name first then other information. A brand is the reputation of your business that influences the customers’ perception toward the product. The title of the product should be crisp and accurate and should contain colour/variant, size/quantity and keywords. Besides, the first letter of every word in the title must be capitalized, and the title should not be more than 250 characters.

 

• Include a rating of the product – The customers who have brought your product give a rating on it out of five. Including the rating on your product detail page will give the potential customers ideas about the utility of the product. While displaying rating, it is advised to not to manipulate it by other tricks because Amazon has a strict policy regarding and information that misleads the Amazon shoppers which may result in the suspension of Amazon sellers’ account.

 

• Availability information – This section has the information regarding the product is available or out of the stock. As a seller, it is a responsibility to let your customers know whether the product they are looking for is available or not to avoid confusion. For this, the sellers need to update their online store regularly and update the product detail page accordingly.

 

• Product Features – The product features must include every critical information regarding the product such as the purpose of a product, benefits, method of using it, ingredients, side effects (if any) and so on. Amazon permits sellers to write five bullets, each with a maximum of 500 characters. The features of a product should be written in such a manner that it conveys prime information to the potential customers. Include keywords in it.

 

• Product description – It extends the content of the product that covers both primary and secondary information. It describes the product and the value it will be providing to the consumers. It should be precise and relevant and make sure that the description is as per the products’ image, title and features. Avoid adding promotional content in the description, and don’t forget to include keywords in it. Maximum limit for writing a product description on Amazon is 2000 characters.

 

• Price and shipping details – Include the price of the product and the shipping information. Make sure the price you decide for your product satisfies both you and the shoppers. Before uploading the shipping information confirms first that you will be able to deliver the item within the mentioned date. Because if the shipment gets delayed it creates a negative perception and customers may not look forward to ordering items from your marketplace next time. If a seller is utilizing Amazon FBA, then he/she can offer a discount on the shipping rate; since the cost will be low for a seller.

 

• Reviews from customers – Reviews are like a personal recommendation for the customers. Reviews about the product give customers a sense of the product, a seller is offering and services provided by him/her. While managing review, includes some negative reviews too. It forms the trust among the potential customers and provides fair counterbalance regarding the services you are offering to your buyers.

 

• Include recommendations for other products – Recommendations engage customers for little longer leading them to spend more time on your product detail page. Customers tend to search for relevant products concerning the product they are actually purchasing. Recommendations educate consumers and lead to better decision making. Being an Amazon seller, you must showcase relevant recommendations that encourage consumers to trust your brand. 

 

• Include buy box – Although not every seller gets the buy box. It is given only to those sellers who consistently provide the best services and great buying experience to the customers. If you have also won the buy box, then don’t forget to include it in your product detail page. Around 82% of sales on Amazon go through the buy box and it increases more in case of smart phones.
   

Make sure you use the local language as per the target market. A product detail page is like a spokesperson of a product that provides each detail to the consumers. But remember, Amazon’s motive is to serve the best to its shoppers and, thus it has issued some guidelines and standards for Amazon sellers to follow. While building a product detail page make sure that you meet with all the requirements. 

However, it becomes chaotic for the Amazon sellers to focus on every aspect. Thus Amazon permits them to utilize the services from the Amazon Service Provider Network. 

Amazon Service Provider Network is a network of thousands. Amazon Service Provider which helps sellers to manage right from creating an account to a customer support system. Evantage is one of the best Amazon Service Providers.

Evantage with a team of project managers, consultants, content developers and marketers works proficiently to build a perfect product detail page for your product that will eventually result in higher and optimal conversion rates, stimulated traffic and exponential sales when strategize effectively.

Lead your journey with us!!