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Selling on Amazon demands efforts, from listing products to run advertising campaigns to keywords searches to optimization to shipping, lots need to be done to ensure that customers purchase the product from your marketplace. Now after this much effort, getting the message regarding the returns is frustrating, isn't' it. Amazon has been the first choice of buyers across the geographies because of its customer care and refund policies. However, these returns are a headache for Amazon sellers as it directly affects their brand reputation and lowers the listing position on the platform.

The high return rate is agony for Amazon sellers, it not only influences the brand's reputation but also decreases the search ranking and the ability to win other exciting incentives such as buy box, etc. The decreasing return rate is also crucial for creating a trustworthy brand image among customers. A higher return rate highlights the limitations of business that discourage consumers from purchasing to your marketplace.

The ideal return rate on Amazon shouldn't be more than 8%-10%. On Amazon, return rates impact the performance metrics of the seller, which curbs down many opportunities that sellers might utilise. Therefore, as an Amazon seller, you must try each and everything to cut down your return rate.

• Don't go with window dressing - Present the actual and true information about the products, there is no need to add fake information to increase the sales. Because even if you add fake information and somehow convince customers to buy the product, you will lead nowhere for as soon as the customer will realise that it is not meeting up to the expectations, he/she will return it without a second thought. All these things develop a hostile image of the brand and the sellers face long term consequences. Hence, don't window dress your product information, be honest with customers so that they won't end up returning the product.
• Be sure about the quality of products - Before listing a product, confirm the quality of the product once. With time, the perception of the customers have also changed, now they prioritize quality over quantity and for this, they are no more hesitant to spend some extra penny. Quality products will not only help you to decrease the return rate but will create a positive image of the brand. On a platform like Amazon, it is your brand image that assists you in establishing a strong position in the organisation.
• Know the reason behind returns - Once you get the notification regarding the return, try to connect with the consumer and find out the reason behind the return. Try to convince customers for replacements and if he/she does not agree then ask them a reason. Additionally, work on your limitations, learn from the mistakes and make sure that it won't happen again. And last but not least, don't forget to write a formal apology note to the customers and assure them to solve the issue as soon as possible.
• Always provide accurate product details - As much as Amazon sellers, even the shoppers want to avoid returning the products. However, sometimes either sellers fail to provide accurate details or shoppers fail to comprehend the details of the product. Anyway, the bottom line is because of this barrier, the return transaction takes place. Now to deal with this, an Amazon seller should take corrective steps to develop eye-catching and easy-to-understand content. Always show accurate details of the product and do not over-promise, don't try to enlarge the content with the intention to stuff keywords in it.

Final thoughts
Being an Amazon seller, you put so many efforts to convert potential customers into actual customers. So don't let this toil go in vain, plan strategically and carefully from the beginning itself so you won't end up dealing with returns.
To support the sellers, Amazon has its own Service Provider Network that assists the Amazon sellers in carrying out their business operations while complying with the guidelines issued by Amazon. 
 
Evantage is one of the best Amazon Service Provider that supports this entire chain of events leading to marketing and demand generation for your Amazon store, excellently. We dispense the wealth of our experience to provide you with the best Amazon E-commerce solutions.

Lead your journey with us!!