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Amazon, the largest online marketplace in the world with over more than 197 million visitors each month, considering this much size it is apparent that it is quite difficult for people to believe every bit of the information.

Today millions of sellers are opting for Amazon to begin their online journey. However, unfortunately, there are many misconceptions about selling products on Amazon and a myriad of information available across the internet isn't helpful either. These fallacies become overwhelming for a budding seller to start their store on Amazon. The prime reason behind such misconceptions is the size of the Amazon marketplace that is spread across the globe and ignorance of sellers to a certain extent.

Being in the market for a long time, serving as one of the leading Amazon Service Provider, we thoroughly understand what is fact and what is a myth. If you are looking forward to starting your Amazon journey, first get your facts clear. Based on our experience, here we would like to clear up some of the confusion around what’s true and what’s not.

It's time to debunk the myths.

• Myth - For selling on Amazon you need to invent a new product.
• Fact - Selling a unique product on Amazon will surely give you a unique reputation, but to think that for being successful you have to invent a new product is irrational. Instead of inventing a new product from scratch, you can modify the existing product as per the demand of consumers. There are millions of similar products on the platform, meaning there are a bunch of customers for you even with all the other businesses selling products similar to yours. All Amazon expects from the sellers is to not sell second-hand or bad quality products.
   
• Myth - SEO optimization on Amazon is as similar as on Google.
• Fact - Amazon search engine works differently. For instance, on Google to get a higher rank you need to pay special attention to keyword density, but in Amazon even if you use the keyword for only one time in the listing, your product will appear in search results if the keyword is relevant. Similarly, both Google and Amazon signify reviews, but only Amazon has performance metrics incorporated into its algorithm (A9). Understand that Amazon is an e-commerce platform thus it is relatively different from Google. Amazon gives good weight on performance factors that include product pricing, product options, availability and sales history etc.
   
• Myth - It is very much difficult to understand Amazon
• Fact - In the beginning, it is, but once you enrol 00yourself as an Amazon seller you will find it easy. It is the misconceptions that make you believe that selling on Amazon is very difficult. Everyone has to start at the beginning when they're opening a business, and selling on Amazon is no distinct. All you need to do is complete homework before starting. Additionally, there are Amazon Service Providers who can assist you at every stage.
   
• Myth - It is compulsory to participate when Amazon offers a new program.
• Fact - Amazon keeps launching a new program for sellers and you might have this misconception that you have to participate in every program, but it isn't true. First, you need to consider whether Amazon’s programs are right for you, only if it is right, then go with it. There is no compulsion for the Amazon sellers to take part in every single program.
   
• Myth - You can only earn on Amazon during festivals offers.
• Fact - Festival offers and discounts provides an opportunity to amplify the revenue by earning as much as possible. But to think that is the only time Amazon sellers can make money is ridiculous. It depends upon your efforts and potential how much you are able to increase your conversion rate. It is your brand reputation that defines your earning capability, not the festival offers.

Final Thoughts
For smooth selling on Amazon, you need to complete homework first. Don't believe in baseless rumors and discourage yourself. For better understanding consult with the experts such as Amazon Service Provider. With the above new knowledge, you're all set to begin your Amazoneurial journey!!
To support the sellers, Amazon has its own Service Provider Network that assists the Amazon sellers in carrying out their business operations while complying with the guidelines issued by Amazon. 
 
Evantage is one of the best Amazon Service Providers that supports this entire chain of events leading to marketing and demand generation for your Amazon store, excellently. We dispense the wealth of our experience to provide you with the best Amazon E-commerce solutions.

Lead your journey with us!!