Types of Seller Badges on Amazon
An Amazon seller badge is awarded based on several criteria. Amazon seller badges are available in a variety of styles.
Amazon Best-Seller Certification
Each one of Amazon's platforms has a unique badge. This well-known orange Amazon seller badge is awarded to the top 100 best-selling products in any subcategory and category. On category sites and Amazon product detail pages, it serves as a powerful visual indicator that promotes a customer's faith in your goods. The best-selling toys on Amazon US may differ from those on Amazon UK.
Amazon Choice Badge
The Amazon Choice Badge is an Amazon seller badge awarded to Amazon products that demonstrate the greatest match for the terms entered by customers. The symbol is prominently displayed on category and product detail pages. Because this badge is keyword-specific, your listing may show the Amazon's Choice badge for many keywords at the same time.
This product should also have a high BSR and include important but famous keywords in its listing. For example, look up "wine glass" and "all-purpose wine glass." The Amazon Choice badge is granted to these two keywords since customers often use them.
Amazon New Product Badge
This Amazon seller badge is given to newly introduced products with a strong sales velocity during their initial few days on the market. The Amazon New Release Badge is available for 90 days once you begin selling your item.
Friendly Amazon Climate Pledge Badge
The Climate Pledge Friendly badge is an Amazon seller badge created due to the Amazon Climate Pledge campaign. As its title suggests, the emblem signifies when a product fulfills specified environmental or sustainability requirements. It is a sign of Amazon's principles and a means of connecting companies that adhere to those principles with customers concerned about the environment.
Amazon Prime Seal
The Prime badge is an Amazon seller badge that confers significant advantages. Products bearing the Amazon Prime emblem appear higher in search results than non-Prime products. The Prime badge provides Prime subscribers with two-day delivery at no additional cost; as a result, the customer may make several purchases. If you hold a Prime badge, your chances of winning a Buy Box improve.
Conclusion
Overall, the Amazon seller badge criteria would be somewhat perplexing at times. It is unclear what variables Amazon analyses when giving a badge. Still, most require the product to be nutritious and appealing to the user. Many of the labels covered are more of an indicator of Amazon's success than a goal in and of themselves. You can learn in detail about these badges from Evantage.