To help you better prepare for partnered carrier pickups and track any FBA shipment delivery disruptions, we'll now send you email notifications if your shipments that use full truckload, less than truckload, and intermodal shipping modes encounter any changes or delays.
For Partnered Carrier Program shipments, we'll notify you about changes to your pickup date and time, shipping mode, or Standard Carrier Alpha Code so you can prepare your inventory accordingly.
Amazon will send these updates on pickup plan changes to the email address you provided in Step 4 of the Send to Amazon workflow, where you confirm carrier and pallet information.
For FBA delivery disruption emails, we'll notify you when there are changes to your shipment destination or delivery date and time.
To manage your email preferences for delivery plan changes or disruptions:
Each notification email will include shipment details to give you better visibility into key details such as shipment ID, total pallets, total cartons, and total weight.
To learn more, go to Track your shipments.
Starting on November 4, 2024, we’ll update the Amazon Prepaid Return Label Program to provide UPS prepaid labels for seller-fulfilled returns of large and heavy items.
Amazon are automating more of our existing seller-fulfilled returns process for large and heavy items to reduce A-to-z Guarantee claims and the number of customers who contact you about returns.
Customers who make an eligible domestic return request for large and heavy items will automatically be provided a tracked prepaid return label through Buy Shipping services.
UPS, our sole shipping carrier for large and heavy items, will handle customer returns drop-offs.
A large or heavy package meets one or more of the following criteria:
If the reason for the return indicates that the customer is at fault, you’ll still have the option to deduct the return shipping cost from the refund amount. For the list of reasons for seller-fulfilled returns, go to Return Reason codes for Prepaid Returns.
For packages that weigh more than 150 lb, exceed 108 inches in length, or exceed 165 inches in total length and girth, you’ll still have the option to provide a seller-fulfilled prepaid return label within 48 hours of a return request creation.
To learn more about return shipping services and charges, go to Prepaid Return shipping services.
To avoid delays in processing your inventory in our fulfillment centers and ensure that your items are sent to buyers as part of the Ships in Product Packaging program, you must put the correct label on the correct box. If your items don’t include the proper labels, they won’t be scanned as part of the program.
Here’s what you can do to make sure your Ships in Product Packaging items are properly labeled:
Ships in Product Packaging, formerly known as Ships in Own Container, allows FBA orders to be delivered in custom packaging without any Amazon-added material. This reduces excess packaging for a better buyer experience and can help you save on fulfillment costs, depending on product type, dimensions, and other criteria.
To learn more, go to Shipping label requirements or the program FAQ.
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Sharpen B2B pricing to drive Amazon Business sales (All levels): Discover effective strategies for business discounts and explore ways to automate your pricing at scale for maximum efficiency to help enhance your visibility and drive more sales on Amazon Business. Register now for October 22 at noon Pacific Time or October 23 at noon Pacific Time.
Amazon has’ updated the Product Bundling policy for consumables products in the grocery, pet product, baby product, and health and beauty categories to ensure that customers have access to the highest quality bundle selections in our US store. Effective October 14, 2024, you can only list bundles that are created and offered by the original manufacturer, who must be the brand owner for all of the items in the bundle. This update also means that you can no longer mix products manufactured by different companies in the same bundle, nor can you list a bundle under the “Generic” brand or your own brand.
For example, you can list a Frito-Lay Mixed Chips Pack that's packaged by the manufacturer Frito-Lay, but you can't create your own bundle with two bags of Doritos and one bag of Cheetos, even though both products are made by Frito-Lay. You also can’t bundle the Frito-Lay Mixed Chips Pack with other products like paper towels or kitchen utensils.
To comply with the Product Bundling policy, you can create new bundle listings with products from a single manufacturer. We won't start enforcing the updated policy on your existing bundles until late Q4 2024, and we’ll give you 30 days’ notice through email and the Account Health dashboard when we identify non-compliant bundles that are scheduled to be suppressed.
To learn more, go to the Product Bundling policy.
For three days, the Brand Registry team will host an Ask Amazon Q&A series on Amazon Seller Forums to answer your questions on specific topics related to Brand Registry.
This three-day, live series runs from Tuesday, October 15, 2024, to Thursday, October 17, 2024, from 8 a.m. to 5 p.m. Pacific Time each day.
To post your questions and to learn more about the schedule and topics, go to Amazon Seller Forums
Note: We can't provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.
Amazon has launched Compliance Fast-Track, a program to help you streamline your product compliance experience.
The program sources compliance information from participating certification organizations on your behalf for product categories such as:
This removes the need for you to submit any additional compliance documentation to us.
To find out which of your products qualify and for the list of participating organizations, go to Compliance Fast-track program.
Similar to previous years, our standard returns window will be temporarily extended in anticipation of customers shopping early for the holidays.
Amazon 2024 Extended Holiday Returns policy requires that items bought between November 1, 2024, and December 31, 2024, can be returned until January 31, 2025, except for Apple brand products, which can be returned until January 15, 2025.
This policy applies to seller-fulfilled, FBA, and Amazon Retail orders.
Although the returns window for orders will be extended, returns eligibility for all orders remains the same.
For more information and to view returns eligibility for each category, go to About our returns policies.
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Discover how Fulfillment by Amazon (FBA) can help you scale your business. (All levels): In this three-part sequential series, we’ll cover the benefits of FBA, preparing and labeling, and the Send to Amazon workflow in an interactive demonstration that will address common pain points in real time. A live Q&A will follow sessions one and two. Register now for October 15 at 10 a.m. Pacific Time, October 16 at 10 a.m. Pacific Time, and October 17 at 10 a.m. Pacific Time.
Winning with Customer Feedback: Exploring the Power of the Voice of Customer Dashboard (All levels): Learn how to use Amazon's Voice of the Customer dashboard. Discover the key metrics and recommended actions to optimize your product strategy, reduce returns, and boost customer satisfaction. Register now for October 15 at 8 a.m. Pacific Time or October 16 at 8 a.m. Pacific Time.
At unBoxed, you’ll learn about our latest advertising solutions and innovations to fine-tune your advertising strategy. No matter where you are in your business journey, you’ll gain insights that can help you build your brand, measure and optimize campaigns, connect to customers, and reach new audiences.
In-person tickets to unBoxed have sold out, but you can still register to access our keynote livestreams on October 15 and October 16, 2024.
Day 1 Product Keynote: Join Amazon Ads executives and industry leaders as they reveal advertising trends and new solutions that can help you move your brand forward.
Day 1 Partner Keynote: Learn how a network of expert Amazon Ad partners helps brands overcome a variety of advertising challenges to unlock their full potential.
Day 2 Entertainment Keynote: Hear from industry leaders and special guests on how to take customers from "attention to action" and build a brand that resonates in the streaming era.
To register for this event, go to unBoxed Keynotes Stream Live. This live broadcast will be available in English.
If you use Multi-Channel Fulfillment (MCF) and you have a Google Merchant Center ID, you can now showcase your fast delivery speeds and free shipping directly on Google.
MCF fast badges for Google display the estimated delivery date to shoppers, which can help increase clicks and drive shoppers to your site. Additionally, if you offer free shipping, you can showcase that shopper perk alongside the MCF fast badge in your Google Shopping ads and search results.
When you opt in to this integration, you can do the following:
To opt in, fill out this form.
For more information, go to MCF fast badges for Google.
*According to a June 2024 Google A/B test report, merchants saw a 1.5%-7.6% increase in clicks on Google Shopping ads in the US when their offers showed "Free 3-Day" shipping or faster. Google defines "fast" as arriving within three days from when the customer placed the order.
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Help grow your B2B sales with Amazon Business features (All levels): Join this session to learn how to set your company apart, add relevant business products, and sharpen your prices to attract more business customers. Register now for October 8 at noon Pacific Time or October 9 at noon Pacific Time.
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New Seller Guide (Beginner): Join this session to learn more about our New Seller Guide to help you better understand the programs and incentives for new sellers. Register now for October 3 at 10 a.m. Pacific Time.
Amazon has updated the Marketplace Product Guidance tool with new features to help you identify products that are predicted to perform well across different stores.
Updates to the Marketplace Product Guidance tool include the following:
To access the tool, select Marketplace Product Guidance from the Growth drop-down menu.
To learn more, go to Marketplace Product Guidance.
Amazon has heard your feedback that you would like the option to select a preferred carrier when sending less-than-truckload and full-truckload (LTL/FTL) shipments to US fulfillment centers.
To meet this demand, Amazon has added the option to select a preferred carrier in the Send to Amazon shipment creation workflow. Now, you can choose from a list of Amazon partnered carriers that will ship your inventory to us.
Here’s how it works:
Once you make your selection, we’ll show you the estimated capacity-backed pickup dates that are available for each carrier and the associated transportation cost. If you decide not to select a new carrier, your choice will default to the lowest-cost carrier provided by Amazon.
To get started, go to Send to Amazon.
For more information, visit the following help pages:
You can now schedule one-on-one appointments with our Partner Connect sponsors and Amazon experts in the Seller Café.
Partner Connect is a curated collection of Amazon selling programs and trusted third-party service providers. You can schedule meetings with your current service providers to unlock new insights and receive operational support.
Seller Café offers one-on-one support with Amazon subject matter experts. In-person attendees can get in depth, personalized guidance about account issues, best practices for using Amazon tools and services, and help with new or existing issues.
To schedule appointments, go to Partner Connect and Seller Café.
If you can’t make it in person, you can still register to attend virtually for free access to livestreaming General and select Breakout Sessions on September 18, 2024, and September 19, 2024.
For more information and to register for Amazon Accelerate 2024, go to amazonaccelerate.com.
TheAmazon Accelerate Agenda Builder is now available to help you customize your experience at the conference. Explore more than 60 Breakout Sessions, including interactive workshops, product demos, and presentations to accelerate your success.
In 2023, your partnership helped make Black Friday, Cyber Monday, and the overall holiday shopping season the biggest one yet. As we prepare our supply chain for another great peak season in 2024, we wanted to share the annual holiday peak fulfillment fees that will apply from October 15, 2024, through January 14, 2025. This seasonal fee is similar to those charged by other major carriers and covers increased fulfillment and transportation operating costs during the busy holiday shopping season.
The 2024 holiday peak fulfillment fee will apply to all products. The fee amount will be the same for all items within a specific size-band for each store and will apply to US Fulfillment by Amazon (FBA), Canada FBA, North America Remote Fulfillment, US Multi-Channel Fulfillment, and Buy with Prime. The average holiday peak fulfillment fee will remain the same as last year, except for products priced under USD 10 in US FBA for which the peak fee is new in 2024. Amazon’s average FBA fulfillment fees continue to be 70% less expensive than comparable two-day shipping methods offered by other major third-party logistics providers.
To determine how the holiday peak fulfillment fee may affect your business, you can review detailed rates by size and weight on the following help pages:
We thank you for choosing to sell in Amazon’s store, and we look forward to seeing your business grow and having another successful holiday season together.
You can now use FBA Grade and Resell, an efficient service that grades and relists your returned products, allowing you to recover value and give them a second life.
With FBA Grade and Resell, you can do the following:
The FBA Grade and Resell program is an optional fee-based service, with the flexibility to unenroll at any time.
To learn more, go to FBA Grade and Resell.
Amazon Lending has partnered with SellersFi to offer term loans to eligible sellers. Expand inventory, invest in marketing, or pursue other growth opportunities with competitive interest rates and flexible repayment terms.
To see if you're eligible to apply for a term loan with SellersFi, go to Growth in your Seller Central account. The Lending tab will only be visible If you’re eligible.
Complete your loan application on the lender’s website. Once your application is approved, you can provide confirmation to have funds disbursed to your bank account.
For more information about financing options, go to Amazon Lending.
The Canadian government recently implemented a digital services tax (DST), similar to those of the UK, France, Italy, and Spain. On October 1, 2024, Amazon will introduce a digital services fee to account for DST.
While the typical DST rate is 2% in the UK and 3% in Canada, France, Italy, and Spain, DST charges are unpredictable as they vary based on the location of your business, the location of the buyer, and other factors. Rather than base the digital services fee on these location variables, which would create an unpredictable business impact because you can’t know the location of customers who will buy your products, we’ll introduce a fixed digital services fee based only on your location and the store in which you sell.
The digital services fee won’t apply to domestic sales if you’re established in the US and sell in the US store.
If you sell in the US store but your business is established in a country in which DST has been introduced (the UK, France, Italy, Spain, and Canada), the digital services fee will apply to sales made in the US store. The fee rate and what it applies to will vary based on the country in which your business is established. For example:
To better help you understand how this fee will affect your business, including rates by country and examples, go to Digital services fee.Starting September 1, you’ll be able to preview the fee in the Revenue Calculator, and from October 1 you can track your digital services fees via the Transaction View in your Payments reports. If you use Remote Fulfillment with FBA, the digital services fee will be accounted for in our free Automate Pricing tool starting October 1.
Amazon Labor Day sale begins August 26, 2024, and runs through September 3, 2024.
You can participate in this promotional event by offering deals. These time-bound promotional offers can increase product discoverability and sales.
To submit your deals, follow these steps:
For more information about eligibility and the submission process for deals, go to Amazon deals.
For a step-by-step video demonstration, go to How to create a deal in the Amazon store (English and Thai only).
Effective August, 15, 2024, we're updating our existing product bullet point requirements to simplify and enhance product detail pages for customers.
Key changes include the following:
These updates will help customers quickly compare products and determine whether an item meets their needs. Standardized bullet points enable customers to easily find and assess the key features and benefits, and they empower customers to make informed purchase decisions.
In addition to our existing review processes, we'll use generative artificial intelligence (AI) to help us optimize listing quality. We'll remove non-compliant content and use AI to generate compliant, high-quality bullet points. We'll share any AI-generated quality-related improvements with you for review before we publish them to your listings.
For more information about the updated requirements and content guidelines, go to Product bullet point requirements.
The Subscribe & Save program will expand to include eligible seller-fulfilled products beginning on June 27, 2024.
Subscribe & Save offers customers discounts on frequently used products with the convenience of auto-delivery. This program helps you boost conversions, drive repeat purchases, and grow brands.
We'll automatically enroll all of your eligible, replenishable products at the default discount set in your Subscribe & Save settings. If you previously set a default discount for Fulfillment by Amazon (FBA) Subscribe & Save, that setting will also apply to your seller-fulfilled Subscribe & Save selection starting June 27.
We'll also fund an additional 5% discount for customers who have five or more subscriptions that are scheduled to arrive on the same delivery day. If you don't have a default discount set, we'll add your eligible products at a 0% seller-funded base discount.
You might experience an increase in pending orders as we align seller-fulfilled Subscribe & Save deliveries with the subscriber’s weekly or monthly subscription delivery day.
To set your default enrollment discount, follow these steps:
From there, you can also do the following:
For more information about Subscribe & Save product eligibility, go to Subscribe & Save for sellers.
Amazon Accelerate 2024 registration is now open! Come connect, find inspiration, and be empowered at our premier annual seller conference from September 17, 2024, to September 19, 2024, in Seattle, Washington.
Amazon Accelerate offers opportunities to network with fellow sellers, receive personalized one-on-one support from Amazon subject matter experts, and be the first to discover cutting-edge resources and tools to accelerate your business growth.
At this year’s conference, you'll have access to the following features:
Register by July 14, 2024, to get $100 off the in-person registration price at $499 (regularly $599). In-person seats are limited, so register today.
For more information and to register for Amazon Accelerate 2024, go to Amazon Accelerate.
You can now access new, data-driven product insights to help launch successful products within the Customer Review Insights tab of the Opportunity Explorer.
You'll see the following new features:
To view the new features, go to the Customer Review Insights tab within the Opportunity Explorer
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Amazon event readiness (All levels): Learn strategies to take advantage of increased traffic during shopping events. We’ll cover listing optimization, Fulfillment by Amazon (FBA), and promotions. After the presentation we'll have a Q&A session with Amazon experts about the topics that were covered.
Register now for June 11 at 10 a.m. Pacific Time OR June 12 at 10 a.m. Pacific Time OR June 13 at 10 a.m. Pacific Time.
Prime Day is a valuable opportunity to build awareness with Prime members and promote your top products in addition to boosting sales. Offering high-quality Prime Exclusive Discounts is one of the best ways to make the most out of this key shopping event.
You can submit Prime Exclusive Discounts on a single product or on a set of products. To get started, go to Prime Exclusive Discounts in the Advertising section of Seller Central. Be sure to check the box for Is this a Prime Day discount?
Prime Exclusive Discounts can be offered on both Prime (Fulfillment by Amazon and Seller Fulfilled Prime) and non-Prime (seller-fulfilled) offers. For FBA offers, the product must be eligible for Prime shipping in all regions within the country.
To learn more about Prime Day guidelines, go to Prime Exclusive Discounts. You can also watch a video on how to create a Prime Exclusive Discount to help you get started.
We're excited to partner with you again this year and build on the success of Prime Day 2023, which was the largest Prime Day event ever for independent sellers.
Note this important information about submissions for Prime Exclusive Discounts:
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Eligible North America Unified Accounts can now expand listings to Brazil and start selling seller-fulfilled orders or remote fulfillment with FBA. If eligible, you’ll see Brazil as an option in the store switcher at the top of Seller Central.
With a North America and Brazil Unified Account, you can conveniently switch between https://www.amazon.com/, Amazon.ca, https://www.amazon.com/.mx, and https://www.amazon.com/.br seller tools in Seller Central to list products and manage orders in each store.
If you choose not to sell in the Brazil store, you may still see Brazil listed in the store switcher. This doesn’t impact your account and is only visible to indicate that you’re eligible to sell in Brazil.
When you sell in Brazil, you’ll be subject to the Brazil Amazon Services Business Solutions Agreement.
To learn more, go to the North America and Brazil Unified Account or Guide for selling partners from out of Brazil.
Note: Selling with FBA in Brazil is only available to accounts with Brazil listed as their reporting country, or accounts that signed up on https://www.amazon.com/.br.
Effective immediately, if you sell consumer products that contain button cell or coin batteries you must provide the following documents to ensure compliance:
Previously, Reese’s Law only applied to button cell or coin batteries themselves. In the interest of safety, the law now applies to the batteries and all consumer products that contain them.
Amazon will suppress listings if valid compliance documents are not provided.
For more information, including which batteries are affected by this policy, go to Button cell and coin batteries and products that contain them.
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Introduction to Growth Opportunities (All levels): Discover how to grow your business by improving ASIN sales, reducing costs, and driving traffic with customized recommendations driven by Amazon data. You’ll gain insights into the metrics used for these recommendations, how to prioritize actions based on potential impact, and receive best practices for getting started. Register now for April 23 at noon Pacific Time
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Understanding campaign organization (Intermediate): Learn how to leverage portfolios and how to use ad groups within your campaigns strategically. We’ll also provide an on-screen demo and scenario-based guidance to help you organize your campaigns more easily. Register now for April 22 at 9 a.m. Pacific Time
Amazon has launched a new SAFE-T dashboard to help you monitor your SAFE-T claims and related reimbursements.
You can now get more information on your claims, such as the percentage of claims granted, claim amount granted, top three claim denial reasons, and top three products with claims.
SAFE-T allows you to appeal Amazon’s decision to issue a customer refund. As per Amazon reimbursement policy, you may be issued a reimbursement in cases where Amazon determines that you were not at fault.
To use the new dashboard, go to Manage SAFE-T Claims.
It's time to plan ahead for Prime Day 2024 by sending in your FBA inventory and creating deals.
Send in your FBA inventory
Make sure your FBA inventory arrives at our fulfillment centers by June 20, 2024. We recommend shipping ahead of time to allow for potential logistics, customs, or carrier issues.
As you prepare your shipments, check your recommended replenishment quantity. Even if restock limits are applied, you may still have capacity available in different storage types. Expand the restock limits monitor at the bottom of the page to check your restock limits by storage type from Restock Inventory or Shipping Queue.
Create a deal
Create your deals by May 3, 2024, to participate in the Prime Day sale. To create a deal, make sure that your account has a rating of more than 4 stars and your product has a rating of more than 4.
You can choose to create a deal from the list of eligible products in the Select products tab of the Deals dashboard. The list is refreshed every week.
For more information on deals criteria, go to Amazon deals.
You can create a Prime Exclusive Discount at any time before or during the sales event, provided it meets eligibility criteria for Prime Day.
Stay tuned for more updates on Prime Day 2024 in the coming months.
If a new product that you're listing is recommended for Fulfillment by Amazon (FBA), a Recommended badge will display in the workflow's Fulfillment Channel field.
The badge includes rationales that explain why the product is likely to perform better in FBA.
To review your recommendations for existing products, go to Inventory, and select Opportunities. The Recommendations section will display products that could be a good fit for FBA.
To receive recommendations from FBA Enrollment Opportunities, the following requirements must be met:
For more information, go to FBA Enrollment Opportunities.
To get started, review your recommendations.
Amazon has launched a new SKU Economics report to make financial information in the SKU Economics tool more accessible and to illustrate the breakdown of fees, including the recently launched low-inventory-level fee.
SKU Economics is a tool on SKU Central, for all third-party sellers, that collects fees, sales, ads, off-Amazon costs, and net proceeds in a single view to help you optimize costs and understand your product selection performance. The new SKU Economics report is a downloadable report that enables you to view the costs and fees for each product in your catalog at once. It includes historical charges information for each fee type.
The report allows you to view the economics of your selection at the FNSKU, MSKU, ASIN, and parent-ASIN level. This single source for historical economics data eliminates the need to merge sales, fees, and ads reports to understand your net proceeds.
To learn more about the data included in the report, go to SKU Economics report.
To download your report, go to SKU Economics report.
The Fulfillment Insight Dashboard provides insights about your delivery performance. You can now get personalized recommendations for your seller-fulfilled, non-Prime orders based on categories, such as handling time and on-time delivery rate. This will help you identify and remove issues in the fulfillment performance of your professional selling account.
Recommendations can help you improve delivery performance and optimize shipping choices, which can help increase sales.
To learn more, go to the Fulfillment Insight Dashboard
Our updated Add Products listing tool helps you search for products already listed for sale in Amazon’s store in bulk and add up to 500 offers with minimal details required. It’s part of our efforts to offer you a faster and more intuitive listing experience.
Previously, you could only use the Add Products tool to search for a single product using identifiers, such as its name, UPC, EAN, ISBN or ASIN.
Now, you can search for multiple products at the same time with the following options:
For more information on how to search for existing products and add offers in bulk, go to Upload inventory using the Listing Loader.
For general information on how to add a product, go to Product detail pages and offers.
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Introduction to keywords and sponsored ads (Beginner): We'll take an in-depth look at the different keyword match types available for your sponsored ads campaigns, and show you how to use negative keyword targeting to help refine your strategy. Register now for February 1 at 9 a.m. Pacific Time.
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Effective January 31, product detail pages for hardlines product types may display images from multiple selling partners to help customers make informed purchase decisions.
Each product detail page should have at least three required="" images: one with the product on a white background, one with the product in an environment, and one with size and fit information.
Previously, product detail pages displayed images from one selling partner.
With this change, if required="" images are missing from the product detail page, images from multiple selling partners or Amazon will be added when available.
To remove an incorrect image, contact Selling Partner Support.
To learn more about image requirements, how to add an image, and how to troubleshoot potential issues go to:
With the new Simultaneous Experiments feature in Manage Your Experiments, brands can A/B test various experiment types (title, images, bullet points, and A+ Content) for a single product ASIN within one experiment, saving you time.
For example, you could test the effects of adding your brand name to the title in a title experiment, while also adding your brand logo in an image and making changes to your A+ Content, without having to run three separate A/B tests. To try it, go to Manage Your Experiments, select your product, and run different experiment types for the attributes that you’d like to optimize.
Note: Only products that have received enough traffic in recent weeks are eligible for experimentation to ensure that you can confidently determine a winner. Depending on the category, high-traffic products might get several dozen orders per week, or more.
For more information on how to set up effective A/B tests, go to the Manage Your Experiments best practice guide.
If you use third-party apps to conduct business, make sure that they’re verified by Amazon to ensure your account and data are protected.
We know that third-party apps can help you increase revenue, lower costs, or simplify operations, but it’s important to use secure, Amazon-approved apps.
All apps on the Selling Partner Appstore are vetted and approved by Amazon in the following ways:
For Amazon-approved third-party apps, go to the Selling Partner Appstore.
For more information about how we vet third-party apps, go to Protecting your account and data is our top priority.
Eligible sellers in Amazon’s US store can now apply for a line of credit from SellersFi to fund and grow their business.
This new financing option is offered in collaboration with the global financial technology company SellersFi. It offers eligible sellers the option to apply for up to $10 million with customizable repayment terms and an interest-only period to align with each business’s cash flow needs.
To see if you’re eligible to apply for a line of credit with SellersFi, go to Amazon Lending.
January 18, 2024 - This article has been updated for the following reasons: Article content has been changed or edited for clarity
Effective on February 1, 2024, Fulfillment by Amazon (FBA) shipments in the Send to Amazon workflow will be automatically closed if they do not arrive within the time specified in the policy.
Shipments in a multiple-destination shipping plan must arrive within 30 days after the first shipment in that plan has arrived.
Shipments are considered arrived once the shipment status changes to in-transit, checked-in, delivered, or receiving. Shipments with the statuses of working, ready to ship, and shipped are subject to the automatic closure policy.
Amazon is making this change to increase the reliability of shipment arrivals. We’ll exempt shipments that are delayed due to unforeseen circumstances, such as weather or port congestion, to avoid unnecessary automatic closures of shipments.
Amazon recommend that you send each shipment to Amazon as soon as possible after shipment creation so that we can receive your shipments more efficiently.
To learn more about FBA shipment policies, go to Deleted, misrouted, and incomplete shipments.
Starting December 11, 2023, the requirements to create listings will change for all products in Amazon’s worldwide stores (1750 types) except those from media, digital and handmade categories. Impacted product types and attributes are available in this spreadsheet.
These updates will reduce listing errors caused when attributes are required="" but may not be marked as "required=""" when you list a product. The changes are also designed to help customers make more informed purchase decisions.
Important note: Your existing listings won't be affected.
These changes will apply when you create a new listing. When you edit an existing listing, you may be asked to provide additional information to meet the new requirements. You can continue to update your prices and inventory levels using the Manage Inventory page, or price and quantity templates, as usual.
The following changes will gradually roll out to all sellers between December 11, 2023 and February 1, 2024:
We welcome your feedback on these updates and will monitor Seller Forums for reports of any issues.
For more information, go to Updated attributes within the Add Products and Add Products via Upload interface.
Learn how to use your financial data to drive sales and increase growth. Join us for the Webgility webinar, December 7, 2023, from 10 a.m. to 11 a.m., Pacific Time.
In this webinar, you’ll learn:
After the webinar, join a Q&A session to get your Amazon accounting questions answered by representatives from Webgility.
The Similar Products dashboard, recently launched within the Marketplace Product Guidance tool, helps you to better understand demand for your products in Europe and Japan.
With the new dashboard, you can compare the prices of up to five similar products to help you determine your pricing strategy. The dashboard also provides data insights pertaining to sales and performance trends.
The Similar ASINs dashboard also allows for a snapshot view of potential offers that you can fulfill to expand your global selling efforts.
Go to the Similar ASINs dashboard to try it now, or go to Marketplace product guidance for more information.
In the final weeks of the busy holiday season, we recommend the following best practices to manage seller-fulfilled orders:
Learn about Brand Registry and how to enroll at an Ask Amazon event on the US Seller Forums on December 7, 2023, from 8 a.m to 5 p.m. Pacific Time.
Amazon Brand Registry helps brands protect their intellectual property with features and tools such as automated listing protections and the Report a Violation tool. It also gives you access to programs that protect your products, customers, and registered trademarks, such as Transparency.
Moderators and product assurance experts will answer your posted questions on US Seller Forums.
For more information, go to Amazon Brand Services.
Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.
Starting December 14, 2023, requests to upload 360-degree images to your product detail page won’t be accepted. Instead, brand owners in the US, UK, Germany, Spain, France, and Italy can upload 3D models to their listings.
Using 3D models in experiences such as View in 3D, View in Your Room, Virtual Try-on, and Showroom can boost customer engagement and confidence in purchasing your product.
The majority of product listings that feature 360-degree images also have 3D models. As these content types are similar, and 3D models are compatible with a wider range of listing experiences, 360-degree images will be discontinued. Any 360-degree images already uploaded to your product detail page won’t be affected, unless a 3D model is added to the listing in the future.
Previously, you needed to contact selling partner support to add a 360 image and wait for the image to be reviewed and uploaded. Now, brands can upload 3D models instantly in Seller Central.
To make it easier for you to create 3D models, we're working on a tool that allows you to use your phone to scan your product and create a 3D model. Stay tuned for more information in the coming months.
To add 3D models to your product listings, go to Upload 3D content.
To learn more about how to use 3D models, go to Product types for 3D experiences.
Amazon Warehousing and Distribution is a third-party logistics program that provides cost-effective, long-term upstream bulk inventory storage. In addition, the program automatically replenishes your inventory in Prime-ready fulfillment centers.
If you use Amazon Warehousing and Distribution, we’ve prepared tips to limit processing delays and shipment rejections during the holiday season:
If you don’t follow the guidance, Amazon won’t be responsible for lost, rejected, or delayed shipments.
For more information, go to Send shipments to Amazon Warehousing and Distribution.
Learn how to inform your advertising strategy through retail optimizations with our new Amazon Ads courses.
To access the courses, sign in to the learning console with your Amazon Business credentials.
If you opt into the entire retail certification, you’ll receive a digital badge that you can display on LinkedIn.
From October 17 to October 19, 2023, Seller University is hosting a webinar series to teach you how to prepare for the holiday season.
In this series, you’ll learn how to take advantage of the increased traffic from seasonal shopping events. We’ll cover listing optimization, Fulfillment by Amazon, preparation for busy periods, and how promotions can help you gain visibility for your products.
Register now
Seller University is Amazon’s central learning hub where current and aspiring selling partners learn how to sell and succeed. Our free webinars connect you with subject matter experts on topics you tell us matter to you.
Our Climate Pledge Friendly program helps customers discover more-sustainable products at scale, and rewards sellers who develop innovative products.
Amazon partners with the world’s most credible and recognized sustainability certifications to highlight products that have a focus on preserving the natural world.
Amazon has listened to your feedback, and added three new certifications that recognize materials innovation:
If your product has earned any of these certifications, it’s eligible for the Climate Pledge Friendly badge.
This badge appears in search results and on product detail pages, allowing customers to more easily discover and shop sustainable products.
For more information, including how to request the badge, go to Enroll products in our Climate Pledge Friendly program, or Intro to Climate Pledge Friendly
The FBA returns dashboard provides an overview of all return information. This includes grading results, customer comments and products that were returned to Amazon fulfillment centers.
Now, Amazon has added features to the FBA returns dashboard that give you insights into return trends such as:
To check out the new features, go to the insights tab on the FBA returns dashboard.
On October 10, 2023, at 10 a.m. (Pacific Time), we will be hosting a webinar where you can learn about Product Opportunity Explorer and how it can help you with the following:
It’s never too early to start planning your holiday advertising strategy. Our new courses will teach you how to get retail ready to help you reach more customers during the upcoming shopping season. We recommend updating and improving your product detail pages, which can help increase clicks or sales for an advertised product.
Discover how to prepare your product detail pages and select the best ASINs to promote for your campaign with the Seller University video, Prepare your retail pages for advertising.
As a next step, you can learn how to use retail insights to help optimize results by enrolling in our new course.
If your campaign has already launched, take this course to learn how to optimize your sponsored ads.
To learn more about Amazon Ads, watch the Introduction to Amazon Ads video.
Amazon has extended product detail page protection to generic product listings. Generic products are unbranded products that don’t belong to any identifiable brand.
If you create a new product listing with the brand name “Generic‿, or its local translation, you’ll have exclusive control over any edits made to the product detail page, per our listings policy.
In certain cases, you may not be able to edit or make changes to existing generic listing product detail page, or copy the product to a different store.
If you try to edit or add offers on another seller’s generic product, you’ll receive an error message in feeds or in the one-to-one listing process. You will then be guided to create a new product in the Add a Product tool.
Existing policies for brand names and intellectual-property infringement continue to apply to all products, including generic products. c For more information, go to Product detail page rules and Amazon Generic Product policy.
Brand owners can now run A/B tests on Supporting Images in the Manage Your Experiments image gallery. Use the results to learn which images resonate best with customers. Images are crucial to the shopping experience. According to an eMarketer report, 62% of customers are more likely to buy a product if they can first view its images and videos. Supporting Images give you the flexibility to showcase your product in more ways, including lifestyle imagery, various product angles, product properties, specification lists, and videos. To learn more about which images resonate with customers and how to increase conversion, go to Manage Your Experiments overview guide To start testing Supporting Images, go to Manage Your Experiments dashboard.
Enroll in Amazon Seller Wallet before October 31, 2023 for reduced cross-currency and Hong Kong USD payments fees for up to a year.
By participating in Seller Wallet, you can get reduced transfers and payments fees based on your cross-currency net proceeds (that is, proceeds from all Amazon stores with a different currency than your reporting country) over the past 12 months. The following outlines how the fees are applied based on your cross-currency proceeds:
Certain payout currencies (AED, BGN, MAD, and RON) have a flat 0.6% promotional transfer fee regardless of your cross-currency proceeds.
In addition, we recently introduced a highly requested Seller Wallet feature: the ability to pay third-party vendors and suppliers directly from Seller Central. The new feature streamlines your payment process by eliminating the need to transfer funds to your bank before paying your vendors. If you sell globally, you can also save on conversion fees and minimize losses when using USD proceeds for USD-based business expenses.
On October 12, 2023, from 10 a.m. to 11 a.m. (PT), learn how to easily add new products to your catalog with print-on-demand.
In this webinar, you'll discover:
After the presentation, join a question-and-answer session to get your print-on-demand questions answered by the experts at Printful.
Join our webinar on October 10 and October 11, 2023, to learn how to set your company apart, add relevant business products, and sharpen your prices to attract more business customers.
In the webinar, you’ll learn how to:
Register now for the webinar on October 10, 2023
Register now for the webinar on October 11, 2023
On October 19, 2023, we’ll introduce a new pricing structure for Amazon Vine. This program is designed to help brands get insightful reviews and to help customers make informed buying decisions.
Participating in the program can help you boost sales by up to 30%, improve discoverability and conversion, and uncover valuable product insights.
Our new pricing structure will include two new, lower-priced tiers to make Vine more accessible to brands with varied budgets and products.
The new fee tiers apply only to products that are enrolled in the program on or after October 19. Once an ASIN is enrolled, you won’t be able to update it to a different tier or add child ASINs.
You’ll be charged the Vine enrollment fee only if you enroll three or more units per parent or standalone ASIN and receive the first review within 90 days from the enrollment date. FBA fees and other standard fees still apply.
For more information, go to Amazon Vine.
When we first launched Seller Fulfilled Prime in 2015, our goal was to allow sellers to independently handle the fulfillment of their products while also making them available to Prime customers with the same fast, reliable, and free delivery they have come to expect.
Over time, we realized that Seller Fulfilled Prime wasn't providing the same high-quality experience that customers expect from Prime. As a result, we paused new seller enrollment while we worked to increase support for sellers and establish clear standards for the program to ensure it provides customers a great Prime experience. With the new program standards in place, we're excited that new seller enrollment has now reopened.
The Seller Fulfilled Prime program fee has been removed from the set of program changes that went into effect on October 1. We're committed to supporting sellers' success, which includes listening to your feedback. The intent of the program fee was to cover Amazon's costs required="" to develop and run the program. After careful consideration, we've made the decision not to implement this fee to ensure sentiment related to the fee does not impact program participation.
To enroll in Seller Fulfilled Prime, you must first pre-qualify for the Seller Fulfilled Prime trial. Then, you must pass the trial by participating for 30 days while meeting all of the trial requirements.
For more details on the enrollment process and program requirements, go to Seller Fulfilled Prime trial and program enrollment.
To offer customers consistent product quantity information across stores, Amazon standardize the size values on search and product detail pages.
Size normalization helps customers compare products before buying, and we’ve found that listings with valid size values for quantity information are purchased more often.
Your listings show the size value a customer is familiar with based on their geographical location. Normalization rules automatically extract data from catalog attributes like unit count or unit count type, then construct the size into a standard format.
To change the size value for your product, go to Manage Inventory.
For more information, go to Size normalization FAQ.
Amazon Brand Registry helps you protect your intellectual property (IP), enhance your listings with brand-exclusive features, and grow your business.
Seller University will host webinars on Brand Registry on July 18-20 from 10 a.m. to 11 a.m (PT) to explain how to:
Submit your questions ahead of time at the links below to make the most of the 30-minute Q&A session.
Register now
Before attending, we recommend that you prepare by watching these Seller University videos:
Starting July 31, 2023, mouth tape, also known as sleep tape, will no longer be permitted for sale on Amazon.
Customers who use mouth tape while sleeping face potential risks, such as an allergic reaction and obstructed breathing. For the safety of Amazon customers, any mouth tape product listings will be removed from our store.
If you believe that your product has been incorrectly classified as mouth tape, send the following information to highrisk-childsafety@amazon.com:
For more information, go to Mouth tape.
In Understanding the Foundations of Digital Advertising, you’ll learn the basics of digital advertising. The course covers how digital ads are created and displayed, common terms, features, and metrics that you can use to create effective campaigns.
To start the course, click the following link and log into the learning console with your advertising credentials.
Learn from Jungle Scout on how to optimize your listings through finding relevant long-tail keywords, creating compelling product information, and more in a webinar on July 13, from 10 a.m. to 11 a.m. (PT).
Did you know that sellers who use listing apps, like Jungle Scout, list their products 37% faster, on average? You can find Jungle Scout, and over 2,500 other Amazon-approved third-party apps, in the Selling Partner Appstore.
After the presentation, join a Q&A session to get your listing optimization questions answered with the professionals from Jungle Scout.
Amazon's annual Prime Day sale is just three weeks away. The 48-hour event will take place from July 11 through 12 for Prime members in all Prime-eligible stores.
To participate in Prime Day, you can create a coupon up to 48 hours before the event, and a Prime Exclusive Discount or sponsored products campaign at any time before or during the event.
If you sell with Fulfillment by Amazon, and sent in inventory to our fulfillment centers ahead of the cutoffs, any deals that you submitted will be eligible for promotion in Amazon’s store as well as on external channels.
Early deals start this month, and Prime members will be encouraged to support small businesses on amazon.com/primedaysmallbusiness. We’ve also made it easier for customers to discover products from small businesses with the Small Business badge.
For our customer-facing site, go to our Prime Day page.
FBA sellers can now run Outlet deals on 60% more products with excess inventory.
Amazon Outlet deals allow you to reduce storage fees and recover value from slow-moving, seasonal, or end-of-life inventory with a limited-time promotional offer. Amazon internal data shows that sellers who followed recommendations to run Outlet deals saw units sold increase by 93% in the following 4 weeks.
Customers can discover your products faster with placement on the Amazon Outlet site, direct emails and ads, and Amazon’s home page.
You can participate in Amazon Outlet deals if you have a professional selling plan and a customer rating of at least 3.5 stars. There are no fees to use Outlet deals. Standard fulfillment and referral fees apply for participating ASINs.
To find out which of your products are recommended for Outlet deals, go to FBA Inventory, click the Actions drop-down menu, and choose Create outlet deal.
To learn more about creating and managing Amazon Outlet deals, go to the Amazon Outlet help page.
Join us on June 27 for a webinar on back-to-school and off to college selling for hardlines products. Our experts will discuss product selection, pricing, customer experience, and account health.
Join the live-only webinar from 9 to 11 a.m. PT to learn about the following:
The INFORM Consumers Act takes effect in the US on June 27, 2023. We encourage you to provide your business information, if you haven’t already, to avoid future disruption to your business, such as withholding of disbursements or, as the law may require, account deactivation.
The INFORM Consumers Act requires us to collect, verify, and disclose the identity, bank account, business address, email address, phone number, and tax information of certain third-party sellers.*
Go to Account Health, to check the status of each piece of information required="" for the INFORM Act. For any requirement that isn’t “Verified‿ or “In Progress,‿ click on the links to provide your information.
Our updated Account Health page will reflect any changes in your verification status generally after a few hours. Once all information is verified, INFORM-related banners on your Account Health page will disappear.
Amazon recommend that you submit required="" information as soon as possible, as verification can take a few days.
For more information, including tips and FAQ on how to submit documents, go to About the INFORM Consumers Act or read INFORM Consumers Act Verification FAQs in the Seller Forums
Thank you to all who have provided their information and shared feedback on the verification process. For verification support, contact Selling Partner Support.
* The law applies to third-party sellers on https://www.amazon.com/ who, in any continuous 12-month period during the previous 24 months, have sold 200 or more, new or unused consumer products and have had $5,000 or more in gross revenues.
From June 20 to June 22, Seller University will host a webinar series, titled Shipping Performance & Account Health.
These webinars will help you learn topics such as the following:
Each webinar includes a live Q&A session. To make the most of the session, you can submit your question ahead of time, when registering through the following links.
Register now for the webinar on Tuesday, June 20, from 10:00 a.m. to 11:00 a.m. (PT).
Register now for the webinar on Wednesday, June 21, from 12:00 p.m. to 1:00 p.m. (PT).
Register now for the webinar on Thursday, June 22, from 2:00 p.m. to 3:00 p.m. (PT).
Seller University is our central learning hub where current and aspiring sellers learn how to sell and succeed. Our free webinars connect you with subject matter experts on topics that you tell us matter to you.
Amazon is updating the Amazon Multi-Channel Fulfillment (MCF) reimbursement policy in the US.
Starting July 15, 2023, the maximum reimbursement amount for US orders fulfilled by MCF will be $300.00 per eligible unit lost or damaged during the fulfillment process. This change brings MCF’s reimbursement policy in-line with the broader industry.
If your item is valued at more than $300.00, we recommend that you buy third-party insurance.
For more information on MCF policies, go to Multi-Channel Fulfillment: Fulfill orders for your sales channels
Effective July 5, 2023, 25 attributes across 52 product types will be required="" for new product listings.
Providing attribute information can help increase sales by making it easier for customers to search for product information and make informed purchase decisions.
All new listings for the affected product types will require valid attribute values or the product won’t be added to the catalog. This attribute information isn't required="" for active listings.
For more information, including the list of product types and attributes that will be required="" as of July 5, go to Product type and attributes.
If you have an inactive listing and want to publish it, go to Manage Inventory, filter for affected product types, and update the attributes.
To troubleshoot listing errors, go to Error 99010.
Starting June 19, 2023, the Inventory overview page will no longer be available and will be integrated into the FBA dashboard.
The FBA dashboard introduces several benefits. It builds on the existing Inventory Overview experience and provides a unified view of your FBA business; including your Inventory Performance Index, shipments, inventory age, and recommendations to help you to optimize your inventory. You can track the total value of your orders, number of units ordered, and orders placed during a selected date range. You can also find information on shipment status.
Amazon recommends that you start using the new FBA dashboard now. The FBA dashboard is available on Seller Central under Inventory or on the main FBA Central Navigation.
The dashboard is visible only to account users who have permissions to use it. If you don't have permissions, the primary account holder for your account can grant them via User permissions. To learn about permissions go to Add permissions for FBA dashboard and FBA Analytics.
For more information, go to FBA dashboard.
This month, learn how to grow your B2B sales with the right products and pricing during our free, live webinars hosted by Amazon Business.
In our first webinar, learn how to find and add the right products for Amazon Business customers. You’ll learn about the following:
Register now for June 20 or June 21 at 11 a.m. (PT).
In our second webinar, learn how to sharpen your B2B pricing to help increase Amazon Business sales. You’ll learn how to do the following:
Amazon is excited to announce that we will reopen new seller enrollment for the Seller Fulfilled Prime (SFP) program later this year.
Amazon first launched SFP in 2015. Our goal was to allow sellers to independently handle the fulfillment of their products while also making them available to Prime customers with the same fast, free delivery they have come to expect.
As the program grew, we unfortunately realized that SFP was not providing the same high-quality experience that customers expect from Prime. As a result, we paused new seller enrollment while we worked to make sure we had more support for sellers and clear standards in place for the SFP program to ensure it provides customers a great Prime experience. We appreciate the sellers that have helped us work through this, and we are excited to be at the point where we will soon reopen enrollment.
Amazon will update you in the coming months with enrollment details and updated requirements to ensure that it meets Prime customers’ high expectations. We look forward to the improved customer experience that these changes will bring. For those of you that have been interested in joining SFP and waiting, we thank you for your patience. To learn more about the program, go to Seller Fulfilled Prime.
Running sponsored ads during busy shopping periods allows you to capitalize on higher traffic to lead to more sales.
Advertisers that listed products as deals in a Sponsored Products campaign observed an average of 17% increase in retail sales and 39% higher product page views compared to similar products before the campaign.*
Our free sponsored ads bootcamp will help you craft advertising campaigns for busy shopping periods.
*Source: Amazon Internal Data, January 2021 - May 2022: Comparing min. 2 and max. 4 weeks before and after the advertisers listed products as deals in a Sponsored Products campaign.
Disclaimer: Results do not reflect future performance; retail sales are impacted by a variety of factors and are not solely influenced by a single campaign.
To get started, go to the learning console.
Join us for our Amazon Ads summit: Prep for key shopping days, on June 6 and June 7, 2023. Discover first-hand tips to help increase brand awareness, consideration, and sales during major shopping events.
The free virtual event* will focus on strategies to optimize your sponsored ads campaigns and connect you with special guests and Amazon Ads experts during hands-on workshops, Q&As, and live chats.
To help you meet your 2023 advertising goals, you’ll also learn how to plan, manage, and measure your advertising strategy with tools, including Sponsored Products, Sponsored Brands, Sponsored Display, and Stores.
*The event will be held in English.
Amazon Brand Registry helps you protect your intellectual property with features such as automated listing protections, and the "Report a Violation" tool. It also gives you access to programs like Transparency that protect your products, customers, and registered trademarks.
Learn about Brand Registry and how to enroll at an "Ask Amazon" event on May 16, 2023, from 8 a.m. to 5 p.m. (PT).
In this event, moderators and product assurance experts will answer posted questions about enrolling in Brand Registry on our US Seller Forums page.
Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.
For more information, go to Amazon Brand Services
We’ve partnered with Amazon sellers to produce social media content, blogs, and webinars that highlight strategies to help you build strong relationships with your customers.
The Amazon Ads Educators program helps you learn how to build successful ad campaigns, by spending just a few minutes of your time.
Amazon Ads Educators features videos, where sellers present a wide range of topics, based on their experiences. Included are topics that range from branding and marketing, to strategies for selling books, and pay-per-click campaigns.
Starting June 6, 2023, new product listings for certain product types must include color name, size name, or product description attributes.
The required="" attributes and the product types that will require them are as follows:
All new listings for the affected product types will require valid attribute information or the product will not be added to the catalog. This attribute information isn’t required="" for active listings.
If you have inactive listing and want to publish them, go to Manage Inventory. Filter the listings for these product types, and update the attributes.
To troubleshoot listing errors, go to Error code explanations.
For your selected search query, you can now view the performance of the top 10 ASINs and compare them to your selected ASIN directly from the Search Query Details dashboard.
The top performing ASINs are selected based on the Query ASIN score, which is calculated using a combination of search funnel impressions, clicks, cart adds, and purchases.
You can choose weekly, monthly, and quarterly reporting ranges for a deeper understanding of search query results at an ASIN level. This can help you determine how much traffic and engagement you’re receiving from customers compared to other brands. You can also evaluate pricing and product detail page quality to ensure you’re in line with your category.
To run your details query, go to Search Query Performance dashboard and select "ASIN view" tab.
Seller University will host webinars on how to price your products competitively.
Pricing is a key factor for Featured Offer eligibility on Amazon product detail pages. Setting competitive prices for your products could help drive your sales.
In these webinars, you’ll learn how to set competitive prices for customers, how to become eligible for Featured Offer placements, and how to use the automated Pricing tool in Seller Central.
To benefit even more from the live question-and-answer session, submit your questions at the time of registration.
May 9, 2023, from noon to 1:00 p.m. (PT) | Register now
May 10, 2023, from noon to 1:00 p.m. (PT) | Register now
May 11, 2023, from noon to 1:00 p.m. (PT) | Register now
Seller University is Amazon’s central learning hub where current and aspiring selling partners learn how to sell and succeed. Our free webinars connect you with subject matter experts on topics you tell us matter to you.
Attend free, live webinars hosted by Amazon Ads this May to learn how to build your brand on Amazon. Use Ads solutions including Sponsored Products, Sponsored Brands, Sponsored Display, and Stores.
Connect with customers and drive results with Sponsored Brands
You’ve got a story. Sponsored Brands helps you tell it. Discover how to launch campaigns that drive results. We’ll also share our top recommendations for impactful campaigns and creatives.
Register now for the webinar on May 2, 2023, at 9 a.m. (PDT)
Getting started with Sponsored Display
We’ll look at the benefits of this ad type and how it can help you reach your goals.
Register now for the webinar on May 11, 2023, at 9 a.m. (PDT)
Learn beginner ad tips for peak periods, with experienced seller Mandeep Kaur
Get tips for optimizing your product detail pages, best practices for setting up campaigns, and guidance on how to manage campaigns during peak periods.
Register now for the webinar on May 15, 2023, at 10 a.m. (PDT)
Understanding campaign organization
We’ll spend time going over the different levels of campaign management on Amazon. We’ll provide an in-depth look at portfolios and how to use ad groups within your campaigns strategically.
Register now for the webinar on May 17, 2023, at 7 a.m. (PDT)
An in-depth look at bulk operations
We’ll go beyond the basics of the feature and explore how to fill out bulk spreadsheets, understand your data, and troubleshoot issues you may encounter.
Register now for the webinar on May 18, 2023, at 7 a.m. (PDT)
Looking for another Amazon Ads topic? Check out all of our upcoming webinars.
Seller University is hosting a webinar series on best practices for resellers on May 2, May 3, and May 4. This series is intended for new resellers who want to understand how to optimize their business on Amazon.
In these webinars you’ll learn how to:
Each webinar includes a 30-minute Q&A session with Amazon experts. Submit your question ahead of time at the links below to make the most of the Q&A session.
Register now for the webinar on Tuesday, May 2, 2023, from 12:00 p.m. to 1:00 p.m. PT.
Register now for the webinar on Wednesday, May 3, 2023, from 12:00 p.m. to 1:00 p.m. PT.
Register now for the webinar on Thursday, May 4, 2023, from 12:00 p.m. to 1:00 p.m. PT.
Amazon encourage you to prepare for Prime Day early and stock sufficient inventory for your deals.
For tips on how to prepare for Prime Day 2023, go to Drive Sales During Prime Day with Amazon Advertising and Top 3 tips to prepare for Prime Day.
Stay tuned for more Prime Day updates in the coming months.
Amazon is making it easier for you to report issues with images on your product detail page, based on your most common requests.
You’ll soon be able to select from two new options when you report an issue with your product listing images in Seller Central:
The new options will allow our Selling Partner Support team to quickly and accurately investigate and resolve issues with images.
These changes will roll out to all US sellers in the coming weeks. For more information, go to Suggest changes to your product detail page.
Seller University is hosting a webinar series on Amazon Brand Registry on April 4 to 6.
Amazon Brand Registry helps you protect your intellectual property, manage your listings, and grow your business for free.
In these webinars you’ll learn how to:
Each webinar includes a 30 minute Q&A with Amazon experts. Submit your question ahead of time using the links below to make the most of the Q&A session.
Register now
On April 6, 2023, join our new webinar ‘leverage key indicators to guide Amazon strategy and success.’ Selling Partner Appstore app NetSuite will help you identify and track the right metrics, such as customer lifetime value, return on ad spend, repeat purchase behavior, and more.
In this webinar, you will learn:
Following the presentation, get your questions answered during a 30-minute Q&A with NetSuite.
Register now for the webinar on April 6, 2023 at 10 a.m. (PDT).
Recordings of previous webinars are on our YouTube channel
Find out how mastering the basics of selling on Amazon and Multi-Channel Fulfillment (MCF) could help you succeed and increase sales.
Join Amazon experts on March 28-29 for Amazon 101 to learn the basics of selling on Amazon, including FBA, advertising, and account health.
On March 30, our MCF Overview will cover eligibility, benefits, and how to enroll.
Each webinar includes a 30-minute presentation and 30 minute Q&A with Amazon experts. Submit your question ahead of time at the links below to make the most of the session.
Register now
Join our upcoming live webinar “Sharpen B2B pricing to drive increased Amazon Business sales‿ on March 28 and March 29 at 11 a.m. PT. Sellers will discover how to utilize business discounts to increase visibility and boost sales.
This webinar will teach you:
Register for the March 28 webinar.
Register for the March 29 webinar.
Sponsored brands can help customers discover your brand and products with creative ads that appear in relevant Amazon shopping results.
These two 30-second videos will teach you how to optimize your Sponsored Brands campaign to help you reach more customers.
Learn how to drive traffic to your store with Sponsored Brands: In this video you will learn how to drive traffic to your store by linking your Sponsored Brands ads to your store. This will help the shoppers to explore your entire product selection and brand.
Learn how to add a custom image to your Sponsored Brands campaign: In this video you will learn how to add a custom image, like a photo of your products in a lifestyle setting to your Sponsored Brands campaign. This will help more shoppers discover your brand.
If you’re brand-registered or ship seller-fulfilled orders, join our webinars on February 28 and March 1, 2023 to learn about Amazon Bulk Services. Our program is designed to help you sell larger quantities (like case packs and pallets) and save on referral fees.
During our webinar, you’ll learn how to:
Seller University’s free learning resources help you understand Amazon’s tools, programs, and services, so you can manage and grow your business at every step of your selling journey.
On Seller University, learn how Brand Analytics reports can help you understand your customers, products, and overall performance in the Amazon store.
Intro to Brand Analytics (5 minutes)
Click here to take a tour of each Brand Analytics report and learn how brands enrolled in Amazon Brand Registry have benefitted. Gain data-driven insights into their performance in the Amazon store.
Search Catalog Performance report (5 minutes)
Learn how customers interact with a brand’s products when searching products on the Amazon store.
Search Query Performance report (8 minutes)
Learn how Amazon customers discover a brand’s products.
Repeat Purchase Behavior report (8 minutes)
Discover how frequently a brand’s products are purchased.
Demographics report (5 minutes)
Click here to get a breakdown of sales for a brand’s products using five customer categories.
Top Search Terms report (5 minutes)
Discover the keywords customers use to locate and purchase products across the Amazon store.
Market Basket Analysis report (5 minutes)
Learn which products customers are buying in combination with a brand’s products.
Keywords play an important role in the success of your advertising campaigns. Learn how to get the most out of your campaigns by finding, choosing, and using keywords more effectively. Watch the following short videos:
When to use broad match in your keyword targeting – watch now
When to use phrase match in your keyword targeting – watch now
When to use exact match in your keyword targeting – watch now
Launch a manual campaign with keyword targeting – watch now
Join Amazon for a series of three webinars about end-to-end seller-fulfilled order management.
The series will cover the following topics:
To benefit even more from the live question-and-answer session after each webinar, submit your questions at the time of registration.
March 1, 2023, noon to 1 p.m. (PT) | Register now
March 2, 2023, noon to 1 p.m. (PT) | Register now
February 28, 2023, noon to 1 p.m. (PT) | Register now
To help customers buy the right products and reduce returns, we’re making listing attributes, that were previously optional, mandatory for new listings. From April 10, 2023, you must include the target_region attribute when you create a new listing for the following product types:
If the target_region isn’t set to ‘Global’, the attribute version_for_country will also be required="".
Including the target_region and version_for_country attributes will clarify in which region or country customers can use the product, without encountering issues with language, mobile network compatibility, or keyboard layout. It also helps to reduce returns by ensuring customers buy the right country version of a product and are able to take advantage of any manufacturer’s warranty.
All new listings for affected product types must have these attributes, or the product won’t be added to the catalog.
Your active listings won’t be impacted by this change.
Go to Manage inventory to update your attributes.
Automotive tires, wheels, and rims sold on Amazon must comply with Federal Motor Vehicle Safety Standards issued by the National Highway Transportation Safety Administration.
At an Ask Amazon event starting at 8 a.m. to 5 p.m. (PT) on February 23, 2023, our moderators and product assurance experts will answer your posted questions about automotive compliance on the US seller forums page.
Note: Amazon cannot provide legal advice, interpret regulatory requirements, or counsel sellers about their individual situations.
You can find the lists of affected products and requirements for submitting compliance documentation in your Manage Your Compliance dashboard on the Account health page on Seller Central.
For more information on federal compliance and how to submit proof of documentation, go to Automotive tires, wheels, and rims. You can also review this news announcement about updated verification requirements for motor vehicle products.
Led by Amazon Ads specialists, these beginner-level interactive webinars will help you get started with advertising on Amazon.
These two free sessions are best suited for sellers who are new to Amazon Ads. At the end of the sessions, you’ll have the opportunity to ask questions about your campaigns during the Q&A segment.
To learn more and register, review our upcoming schedule.
Get started with sponsored ads on February 22, 2023, 09:00 a.m. PDT
You will learn how sponsored ads can help Amazon customers discover and purchase your products.– register now
Strong foundation, strong ads: Get ready for advertising on March 14, 2023, 09:00 a.m. PDT
You will learn how to prepare for advertising or help enhance your current performance with this free webinar – register now
If you’re a US-based professional FBA seller, the North America Remote Fulfillment (NARF) Program on Amazon Mexico may offer an opportunity to increase your exports.
NARF, in combination with a government STEP Grant, may reimburse you up to $10K to cover start-up fees for eligible exporters selling on Amazon Mexico.
US Commercial Service officials will explain the grant application process, how it can be used to reimburse export expenses, and other free resources offered by the US Commercial Service to help you expand your sales in Latin America.
For more GoGlobal Webinar series, go to Go Global: Amazon Marketplace Workshops
Register now for the webinar on February 22, 2023, 10:00 a.m. PDT.
Seller University is hosting a webinar series on how to achieve Perfect Launch on the Amazon store. These webinar will take place on January 31, February 1, and February 2.
For Amazon sellers, the first 90 days are especially critical for establishing marketing, fulfillment, pricing and other practices to accelerate performance beyond launch.
Perfect Launch is what Amazon data scientists call the use of five selling programs—Brand Registry, A+ Content, Fulfillment by Amazon, Automated Pricing, and Advertising—within those first 90 days.
Join this session for an overview of how to achieve Perfect Launch, with the aid of New seller Incentives. Submit your question ahead of time at the links below to make the most of the Q&A session.
Register for January 31, 12.00-1.00 p.m. (PT)
Register for February 2, 12.00-1.00 p.m. (PT)
Register for February 3, 12.00-1.00p.m. (PT)
Seller University is Amazon’s central learning hub where current and aspiring sellers learn how to sell and succeed. Our free webinars connect you with subject matter experts on topics you tell us matter to you.
Amazon has given sellers who integrate directly with Amazon Marketplace Web Service (MWS), and private MWS developers, more time to migrate to Selling-Partner API (SP-API). After March 31, 2024, MWS won’t be available for use.
If you have a private app connected to MWS, you have until the following dates to migrate your MWS usage to SP-API, or replace the private app with a third-party app to avoid disruption to your business automation:
The Amazon Selling Partner Appstore offers a selection of vetted, high-quality third-party apps to replace existing MWS integrations to help manage and grow your business.
For more information and migration resources, go to the SP-API Migration Hub.
To let Automate Pricing adjust your prices both up and down, we have added a new feature. In addition to keeping your prices competitive, Automate Price rules can also be configured to increase your prices.
When you configure price rules to compare against prices from retailers outside the Amazon store, we can increase your price when the external price increases. This applies when there are no other offers for the same item in Amazon’s store that meet your rule criteria.
To use this new feature, go to Automated Pricing and enroll your SKU in a Competitive Featured Offer rule or Competitive Lowest Price rule, and configure your rule settings to compare with prices outside the Amazon store.
Automate Pricing is free to use and helps increase your chance to be the featured offer by adjusting your prices quickly and automatically in relation to competing offers for the same product.
To learn more about Automate Pricing, go to Adjust pricing quickly and automatically.
Led by Amazon Ads specialists, these interactive webinars will teach you how to analyze and leverage advertising metrics and reporting to help you optimize your campaigns and meet your goals. Plus, you’ll have the opportunity to ask questions during the Q&A portion of the session.
These webinars are best suited for sellers who are experienced with advertising on Amazon. Explore and register for our sessions today:
Know your campaign tools: Spotlight on Sponsored Products reporting on January 31, 2023, 7:00 a.m. PDT
Amazon will take an in-depth look at the reports available for your campaigns and show you how to read them. We’ll also provide tips on how to A/B test creative and optimize based on your metrics. – register now
If you use the FBA Donations program, a donations certificate that you can provide to your tax adviser will become available in Seller Central between now and February 1.
Your yearly donations certificate provides the value of your inventory that was donated through the program in the previous year.
Contact your tax adviser to discuss the FBA Donations program and to determine whether a charitable deduction is an option for you.
For more information, go to FBA Donations program.
The Selling Partner Appstore webinar series continues with Funding 101: Unlocking Exponential eCommerce Success on Amazon with SellersFunding on January 26, 2023, from 10 a.m. to 11 a.m. (PT).
In this webinar, you will learn how to:
After the presentation, join a 30-minute session to get your funding and capital questions answered with SellersFunding.
Register for this session and learn how SellersFunding can help you understand how, when, and why you could seek funding for your business.
Our FBA Inventory Ledger report gives you a comprehensive view of six inventory reports in one place.
On January 31, 2023, the Inventory Ledger report will replace the following six reports:
We recommend that you switch to the Inventory Ledger report now, to avoid disruption to your business when these reports are discontinued. Starting on January 31, you’ll no longer have access to these reports.
You can view historic and near real-time inventory events in the Inventory Ledger report by using the Summary view and Detailed view.
Data in the Summary view is refreshed daily, weekly, or monthly, depending on the time period that you choose to aggregate the report. Events in the Detailed view are updated in near real time.
The report shows your starting inventory balance, inventory that was received in the fulfillment center, customer orders, customer returns, adjustments, reconciliation events, removals, and ending balance.
Based on your feedback, we’ve also updated the Inventory Ledger report: How to get the information you need help page. The page now shows how to calculate your in-transit inventory quantities.
For more information, go to Inventory Ledger report.
Seller University is hosting a webinar series covering the basics of selling on Amazon and how to navigate Seller Central on January 24, January 25, and January 26.
Learn about the basics of learning on Amazon–including FBA, advertising, shipping settings, how to list your products, and how to maintain good account health. Submit your question ahead of time at the links below to make the most of the Q&A session.
Register for January 24, 12.00-1.00 p.m. (PT)
Register for January 25, 12.00-1.00 p.m. (PT)
Register for January 26, 12.00-1.00 p.m. (PT)
Seller University is Amazon’s central learning hub where current and aspiring sellers learn how to sell and succeed. Our free webinars connect you with subject matter experts on topics you tell us matter to you.
Led by Amazon Ads specialists, these interactive webinars will teach you how Amazon Ads can help grow your brand on and off Amazon. These upcoming sessions are best suited for advertisers of all levels.
There is a question and answer portion to answer your questions.
Register for our upcoming brand-building webinars:
Create and launch your Store on Amazon
January 26, 2023, 7 a.m. PDT
You will learn how to use our self-service solutions to enhance consideration for your brand and products and build lasting connections with customers.
Increasing consideration with Amazon Advertising
January 24, 2023, 1 p.m. PDT
Learn how to use our self-service solutions to enhance consideration for your brand and products and build lasting connections with customers.
Building brand awareness with Amazon Advertising
January 26, 2023, 1 p.m. PDT
We will share tactics that can help you build awareness for your brand and create new opportunities for shoppers to discover your products.
Effective March 1, 2023, we're replacing the weekly restock limit and quarterly storage limit with a single monthly capacity limit per storage type to give you more predictability and control over your inventory.
Based on your feedback, this new capacity management system will provide the following improvements:
Like storage limits today, overage fees will apply if your on-hand inventory in Amazon's fulfillment centers, not including open shipments, exceeds your capacity limit. Overage fees are calculated based on the highest estimated or confirmed limit that we provided for the given period. Overage fees help prevent excessive inventory levels and shouldn't affect sellers who maintain healthy inventory levels. To learn more, go to FBA inventory storage overage fees.
Your FBA capacity limit is influenced by your IPI score, as well as other factors such as sales forecasts for your ASINs, shipment lead time, and fulfillment center capacity. You can view your capacity limit that will take effect on March 1, as well as your estimated limits, in the FBA dashboard.
Thank you for using FBA and for all you do to provide an excellent customer experience by managing your business and inventory levels efficiently.
The Great Republic Day Sale, 2023, is in a few days. Ship your inventory on time and take a step closer to your customers. Create your shipping plan, print Amazon shipment ID labels and send your shipments to Amazon fulfilment centres.
To learn more, click here.
Click here for more information on the Great Republic Day Sale.
On January 17th - 20th, 2023, our annual 4-days sale goes live.
Our annual 4-days sale gives you the opportunity to provide attractive deals to your customers. During the Great Republic Day Sale, 2022, customers bought varied selection from thousands of sellers, including from small and medium businesses.
Click here for more information on the Great Republic Day Sale.
Amazon are pleased to announce that our upcoming Great Republic Day Sale is in a few days. Your performance during the upcoming festival might potentially help you to upgrade your STEP level and unlock variety of benefits. This is an excellent opportunity for you to potentially drive value to your business. We encourage you to keep track of your STEP performance during the Great Republic Day Sale and take appropriate actions to improve your business metrics.
Click here to view the dashboard.
Click here for more information on the Great Republic Day Sale.
Use the new budget feature in the Promotions tool for better spending control over your Percentage Off and Buy One Get One promotions.
When you create a new promotion, you will now need to set a budget with either a total amount or order count before the promotion can start. Promotions with budgets will continue to run in their current form. When promotions reach 80% of their set budget value, they will be removed. The remaining 20% will be allocated to cover redemptions from customers who have already applied the promotion.
Promotional budgets are for planning purposes only, and any level of overrun should be expected. Amazon is not responsible for budget overrun. This new budget feature does not affect any ongoing promotions.
For more information, please go to Amazon promotions.
At Amazon, understand that managing pricing of thousands of ASINs in your catalogue every day is very difficult. Hence, we have created the Automate Pricing tool to help you. With automated pricing, you can set the price of your products by setting pricing rules to a select list of products or your entire catalogue.
Click here for more information on the Great Republic Day Sale.
The Go Local program helps you to keep your products closer to the customer location across the country so that the customers get faster delivery of the products. By participating in this program, you can achieve the below benefits:
Click here for more information on the Great Republic Day Sale.
You have been evaluated based on your respective performance under STEP - Your Growth Plan from October 1 to December 31, 2022. Accordingly, you will receive your applicable level-based benefits from January 5 to April 4, 2023, which is the next evaluation on April 5, 2023. This evaluation will be based on your performance from January 1 to March 31, 2023.
This quarterly performance evaluation cycle allows you to continue your progression under STEP and unlock associated benefits. Depending on your level, STEP benefits can include fee waivers, faster disbursement cycles, priority seller support, and account management services.
To view your current level and the associated benefits, go to the STEP dashboard on the Performance tab in Seller Central.
Tip 1: Send stocks to the fulfilment centre
Send and keep multiple stocks in the fulfilment centres.
Tip 2: Create Lightning Deals
Use Lightning Deals for a potential boost in your business.
Tip 3: Stand a chance to avail Featured Offer
Provide competitive offers and be eligible to win the Featured Offer.
Tip 4: Get discovered
Increase your product discoverability by using Sponsored Products on your bestselling ASINs.
Tip 5: Delight customers
Add Seller Powered Coupons (SPC) to provide attractive prices to customers on Amazon.
Click here for more information on the Great Republic Day Sale.
Amazon has updated our Supply Chain Standards, which take effect on January 19, 2023. These standards are updated every three years as part of a regular review.
Our Supply Chain Standards apply to all selling partners and suppliers. Products sold in Amazon stores must comply with these standards and be produced in a way that respects human rights and the environment and protects the fundamental dignity of workers.
The updates include additional requirements, expectations, and clarifications, such as:
To learn more, review the updated Amazon Supply Chain Standards.
The Product Sampling programme offers relevant Buyers a chance to try your products at ₹1 and receive feedback. It will help you to determine whether your product meets market needs and solve go-to-market challenges.
The programme offers following benefits:
Participate in Product Sampling today!
For more information, go to Amazon Product Sampling programme.
Great Republic Day Festival 2023 goes live in few weeks. Customers love and buy more when the delivery is faster. Hence, consider enrolling for FBA (Fulfilled by Amazon) and offer your selection through FBA during the festival.
For more information, go to Great Republic Day.
We are merging operations of our seven existing fulfilment centres. To register for FBA services or to continue availing them, register in the following alternate fulfilment centres:
If you are registered and have an inventory at any of the fulfilment centres listed above, then you will receive an e-mail from us.
For more information, you can write to fba-fc-communications@amazon.in.
Great Republic Day Sale 2023 is only few weeks away and this year we have some really exciting news for all sellers. During the event, sellers may choose to participate by offering attractive prices for their products to Amazon customers.
For more information, go to Great Republic Day.
If you are taking time off over the holiday season, set your account to vacation mode to avoid overlooking orders that could affect your performance.
This setting temporarily removes your seller-fulfilled listings from Amazon product detail pages and search results.
Note: Account Health Support (AHS) will be closed on January 1, 2023, but will be back on January 2, 2023 to help with any questions on your performance metrics or policy compliance.
To set up vacation mode, go to Settings > Account Info > Going on holidays?
For more information, go to Listing status for vacations, holidays and other absences.
To update one of the values against complex attributes, you may have to perform a full update instead of a partial update.
We have updated the following help pages with steps to be taken while updating composite attributes (attributes that are a combination of multiple interdependent attributes) such as ‘footwear_size’, ‘apparel_size’, ‘nutritional_info’.
To learn more, go to the help pages listed below:
We have made it easier to manage separate Customer Service interactions with the same Buyer by grouping Buyer-Seller messages into “cases‿.
Currently all Buyer-Seller messages form an ongoing thread between each Buyer and Seller pair. The new “cases‿ feature lets you group messages based on order and topic.
Once a Buyer’s question or issue is solved, you can resolve the “case‿ and all the future communications will start as a new “case‿. You can still view the resolved “cases‿ in the messages inbox.
As an update to our previous announcement on “cases‿ for buyer-seller messages, this feature will be rolled out to all sellers in the coming months. Once available, click the banner on your Messages Inbox to opt-in to group your Buyer-Seller messages into “cases‿.
You can opt out at any time to continue viewing Buyer-Seller messages in an ongoing thread.
We have recently redesigned the Amazon Fulfilment Reports page to help you to find report information more easily.
The page includes new sections, including Recently viewed, Most popular reports and What is new. For more information, please go to FBA Business Reports.
We have also introduced a scheduling feature that lets you automatically generate reports at the frequency that you choose. The feature is now available for the following reports:
On each report page, you can create a new scheduled report in the Schedule tab. Once the report is generated, it will appear in the Scheduled reports sectio
We have made key changes to our fee structure that we think will potentially help you to grow your business.
These changes will be effective from January 1, 2023. The new structure reflects our commitment to make Amazon.in as one of the most preferred marketplaces for selling in India.
For more information, go to Fee Changes.
We launched a new feature called Automatic enrollment for Subscribe & Save (SnS) programme in Seller Central India on October 26, 2022. With this launch, all FBA Sellers enrolled on SnS can opt in to Automatic enrolment. This will enable your eligible products to be automatically enrolled into the programme and be offered to customers in India at a 5%-base discount (for less than 3 subscriptions) and a 10%-tiered discount (for 3 or more subscriptions).
Automatic enrollment helps you to save time and effort as you no longer have to manually enrol products in SnS.
To opt in for Automatic enrolment, go to Learn more about the program or Manage products page, and then click Opt in to Automatic enrolment.
Even after opting in to automatic enrollment, you can remove specific products from the program directly through the Manage products page.
If you do not want to take advantage of Automatic enrollment later, you can opt out of Automatic enrollment at any time from the Manage products page. For more information, go to FBA Subscribe & Save.
For more information on SnS programme, go to Subscribe & Save.
We previously announced that four additional product listing attributes would become mandatory in December, but have reduced the list of mandatory attributes from four to one at this time.
From December 8, 2022, attributes will change from optional to required="" for the following product types:
Product description: KITCHEN_TOOLS
All new listings for affected product types will require a valid attribute value, or the product will not be added to the catalogue.
Your active listings will not be affected. To publish your inactive listings, go to Manage inventory to update your attributes now.
Effective Jun 23, 2022, Amazon recommends adding "signature confirmation" to orders with a high risk of being reported as "not received" or "lost".
You can purchase "signature confirmation" service when you select shipping for these orders in "Buy Shipping".
How the service works:
1. Our machine learning technology identifies high-risk orders by analyzing hundreds of signals, such as delivery problems, item value, and delivery address.
2. High-risk orders will be flagged on your Manage Orders page under the "Order Status" column with a "signature confirmation recommended" message.
3. If you proceed with the recommendation, the cost of the signature confirmation service will be added to your shipping fee.
4. If a buyer reports a signature-confirmed order as "lost" or "not received," we will conduct additional checks on that buyer’s account. Any refunds or claims we grant without your involvement will be eligible for appeal.
Additional fees:
The signature confirmation recommendation is offered to sellers at no cost. However, signature confirmation implementation is a separate carrier service for which carriers charge an additional fee.
The service charge varies by carrier, but on average costs between $3 and $6 for each order.
You will be responsible for the additional shipping costs incurred for implementing the signature confirmation recommendations.
On June 30, 202, we’re hosting a Home Improvement, Lawn & Garden, and Tools Seller Summit to offer category-specific advice on how to get the most out of selling on Amazon.
At the summit you will:
The virtual event will be broadcast on June 30, 2022 from 9 a.m.-11 a.m. PST. The event is live only and won’t be available for replay.
To register, submit a question, and receive the livestream link, RSVP by June 29.
Learn about our FBA shipment-creation workflow, Send to Amazon, at the Ask Amazon event on June 28, 2022.
From 8 a.m. to 5 p.m. (PT) on our US seller forums page, moderators and product-assurance experts will answer your questions.
We’ll also discuss how Send to Amazon will replace the Send/replenish inventory workflow on September 1, 2022.
Note: We cannot provide legal advice or otherwise interpret regulatory requirements for situations that are specific to individual sellers. For more information, go to Create shipments with Send to Amazon.
On March 31, 2022, we launched same-day handling time for your account. You will now be able to configure your selling account for same-day handling time as the default setting. This will shorten the delivery date shown to customers when they purchase products and will increase the likelihood of a purchase.
Setting same-day handling time will require you to ship and confirm all orders received before the cut-off hour within the same day. For orders received after the cut-off hour, you will have the next business day to handle these orders.
Note: the default cut-off hour is 2 p.m. local time but can be edited in shipping settings.
We found that, on average, US seller-set handling times are 53% longer than the actual time taken to prepare and ship products. Many of you may already ship on the same day they receive orders without the benefit of showing it to customers and getting additional sales. Now you can see this benefit by configuring your account to same-day handling time!
Switching your account to same-day handling time will move your default handling to same-day, but you can still set ASIN-specific handling time for ASINs that take longer to pack & ship. ASIN-specific handling time will override the account level handling time for that product, while allowing the majority of a your products to showcase a faster delivery promise. To learn more about ASIN specific handling time, go to Modify handling time.
Go to Same-day handling time help page to learn more.
Go to Choose your default handling time to set same-day handling time.
Seller University recently released interactive, self-serve training modules to help you remain compliant with Amazon's product quality policies related to expired, defective, and “used sold as news‿ products.
For more information, go to:
On September 1, 2022, Send to Amazon will replace the Send/replenish inventory workflow as part of our ongoing efforts to make shipment creation simpler and more flexible.
Important dates
Send to Amazon features
Thousands of FBA sellers already use Send to Amazon, our streamlined shipment-creation workflow. The updated workflow lets you do the following:
Starting today, when you create shipments from Manage Inventory, Manage FBA Inventory, or Restock Inventory, you’ll be directed to Send to Amazon automatically. You can also access Send to Amazon from your Shipping Queue. You can continue to access the old workflow for new shipment creation until August 31.
For more information, go to FBA shipment creation changes to Send to Amazon.
Size normalization provides customers with consistent product quantity information across all search and detail pages, plus a defect-free buying experience. The improved shopping experience makes it easier for customers to compare products before buying.
Normalization rules automatically extract data from catalog attributes such as unit count, unit count type and the number of items, and then construct the size into a standard format for customers.
To change the size value, you need to update the following attributes under Managed inventory edit: unit count, unit count type, number of items, incontinence protector size, and total servings per container.
For more information, go to Size normalization FAQ.
Starting on June 21, 2022, through July 11, 2022, customers around the world who buy items sold by eligible small businesses on https://www.amazon.com/ will be entered for a chance to win Amazon gift cards, valued up to $5,000 each. Customers based in the US will also be entered to win VIP tickets to the 2023 Super Bowl, passes to the New York City screening of Prime Video’s The Lord of The Rings: The Rings of Power, VIP tickets to music festivals sponsored by Amazon Music, a VIP trip to Amazon Style’s new store in LA, and other exclusive prizes. Customers can earn one entry for every dollar spent on eligible items, including products from Amazon Handmade and Amazon Launchpad.
This promotion is fully funded by Amazon to help connect customers with local small businesses selling in its store. Small business sweepstakes will be offered in the United States, the United Kingdom, Canada, Mexico, Germany, France, Spain, and Japan.
If your products are included in the promotion, you will receive an email on June 21, 2022.
Investing in the success of small business is a fundamental part of our work at Amazon and we know that customers share our commitment to supporting small businesses in their communities.
For more information on eligibility, go to our Prime Day Small Business Promotions FAQ.
To learn more about the promotion, go to Amazon's Support Small Businesses page.
We have launched the SAFE-T Communication Center on Seller Central which will be the single point for all SAFE-T claim related communications. You will no longer need to respond over email or search your inbox for any SAFE-T claim related communications.
You can visit the "Manage SAFE-T" claims page on Seller Central where each claim will have a communication tab or an option to view message to check correspondence on that claim. Any attachments can also be uploaded from the same tab. You can also appeal a resolved claim via the Communication Center itself.
For more information, visit Manage SAFE-T Claims.
In a recent analysis of buyer complaints, we found that buyers perceive products as “used‿ when they arrive or are manufactured without seals.
If you sell products in the Consumables product group, we recommend that you go to Preventing Product Condition Issues to review the notes on missing and broken seals.
For suggestions on how to optimize your inventory and prevent complaints about product condition issues, watch our Preventing Product Condition Complaints video.
On February 1, 2021, we launched the Payment Service Provider Program to enhance our ability to detect, prevent, and take action against potential bad actors so that we can continue to protect you and customers from fraud and abuse. Sellers who choose to use a payment service provider (PSP) to receive their Amazon store sales proceeds must use a PSP that is participating in the program.
As previously announced, starting July 15, 2021, we will stop disbursements to sellers who are using non-participating PSPs.
If you are currently using a PSP from the list of participating PSPs or a deposit-taking bank account (a traditional bank account) to receive your disbursements, no action is required="".
We are working diligently to enroll more qualified PSPs in the program. To view the list of PSPs that have met our requirements for provisional enrollment, and to find out more, go to Payment Service Provider Program update.
We will continue to update the PSP list on a weekly basis.
We have updated our guidelines for the software products that you sell on Amazon. It is important that you familiarize with the list of prohibited and restricted items.
Prohibited software includes software that is duplicated or copied, digitally downloadable, an academic version, or is not intended by the manufacturer for retail sale.
For the complete Sell Software policy, visit our Help page.
In our continued effort to help brands succeed, we are excited to launch the Brand Referral Bonus program. This program can help you delight more customers by aiming to accelerate your growth, save money, and improve the efficiency of your non-Amazon marketing efforts.
As a member of the Brand Referral Bonus program, you can earn a bonus averaging 10% of product sales driven by your non-Amazon marketing efforts. The more traffic you bring, the more opportunities you have to earn a bonus. The bonus is provided as a credit on your referral fees.
To join the Brand Referral Bonus program, click here.
All sellers are able to enroll in the Amazon Associates program to earn and monetize their traffic with up to a 10% commission on purchases brought in by their marketing efforts.
To learn more about Amazon Associates, click here.
Starting August 16, 2021, as part of our Selling on Amazon policy, Amazon will automatically authorize US return requests that fall within Amazon’s return policy, including items where sellers filed requests to exempt SKUs from the Prepaid Return Label program. For returns of seller-filed SKUs that are exempt from the Prepaid Return Label program, sellers will continue to have the option to upload a merchant-paid return label. Return requests that are out-of-policy or category-exempt will continue to be sent for manual authorization.
For international seller-fulfilled returns, you are required="" to provide one of the following return options:
Also, starting on August 16, 2021, for international seller-fulfilled returns that do not follow the above policy, Amazon may refund the buyer on your behalf and charge the amount to your seller account.
To learn more, go to Manage seller-fulfilled returns.
For details on international returns, go to Customer returns for international sales.
Amazon Pay is offering merchants a chance to participate in its annual Gift Guide, which highlights new products and merchants to Amazon customers, who are shopping during peak season.
In order to be eligible, all you have to do is register and launch Amazon Pay on your website by October 15, 2021. This gives you the opportunity to be featured in our highly visible placements across Amazon Pay’s Shopper Experience marketing channels.
Amazon Pay can help make it easy for hundreds of millions of Amazon customers to shop on your site by using the information they have already stored in their Amazon accounts.
Due to planned technical maintenance by UPS, sellers will not be able to create UPS shipments starting on October 23, 2020 at 11:00 pm (EDT) to October 24, 2020 at 3:00 am (EDT).
November 15, 2020 is Fulfillment by Amazon’s (FBA's) next scheduled long-term storage fee inventory cleanup. On this date, inventory that has been in US fulfillment centers for more than 365 days incurs a long-term storage fee of $6.90 USD per cubic foot or a $0.15 USD per-unit long-term storage fee, whichever is greater.
The long-term storage fee is in addition to the monthly inventory storage fee.
FBA calculates inventory age on a first-in, first-out basis across the entire fulfillment network. Items sold or removed are deducted from the inventory that has been in the fulfillment network the longest, regardless of which unit was actually shipped or removed.
The Recommended Removals report automatically calculates, on an ASIN-by-ASIN basis, the number of items you would have to remove to avoid long-term storage fees—assuming no further sales. You may also use the Inventory Age and Inventory Health reports to identify the age of inventory by ASIN.
If you remove units of an ASIN that would be subject to long-term storage fees at the next inventory cleanup date, you won't be able to send us more units of that ASIN for three months after that date. The exception is your inventory of that ASIN falls below our projection of its sales for the next eight weeks.
For further details, see FBA long-term storage fees.
Dangerous goods (hazmat) that ship without proper packaging and required="" labels can pose a safety risk while in transit and face delays. Check the Box, an initiative by the US Department of Transportation Pipeline and Hazardous Materials Safety Administration (PHMSA), offers resources and guidance on shipping dangerous goods.
Dangerous goods include common household items such as aerosols, hairspray, nail polish, batteries, and electronic devices. It's your responsibility as a seller to know whether your products are dangerous goods and to ensure their proper handling and safe transport.
To help you identify such products, also watch our Seller University video Dangerous Goods Awareness. For information about what can and can't be sold through Fulfillment by Amazon, visit Dangerous goods identification guide (hazmat).
This is a reminder that our updated communication guidelines for buyer-seller messaging will go into effect on November 6, 2020, for all sellers. They include direction on permitted message types, appropriate content, and style requirements. Please note that the templates available through the Contact buyer page in Seller Central, third-party applications, or API simplify the process of sending proactive messages. It automates the inclusion of order ID, language of preference translations, and compliance with critical message guidelines.
We have made the additional updates in response to seller and developer feedback that our communications-related policies can be more comprehensive and we have responded to our customer’s expectation.
You can find the announcement on the Changes to program policies Help page.
Want to learn more about Amazon’s policies? Check the news section of Seller Central every Tuesday for policy reminders that help us ensure that all sellers and customers have a great Amazon experience.
To make advertising on Amazon simpler and more effective, we are continually introducing new features for our self-service solutions. In this webinar, we will take a look at the features we launched over the last three months. You can watch live demonstrations, so you will know how to use the features to meet your goals.
Features we will cover include:
Advertising specialists will be available throughout the session to answer your questions.
The webinar is free but space is limited. Register online now.
Amazon Currency Converter for Sellers (ACCS) is Amazon’s official payment solution that allows you to receive disbursements in the currency of your choice. ACCS is moving from a flat rate to Volume Based Fees, which now provides you discounted rates as low as 0.75% for non-CNY currencies based on the volume of your business in the last 12 months. The higher the volume, the lower your fees will be. Your seller tier that decides the fees will be calculated monthly and automatically updated.
To learn more about ACCS and the new lower fees, visit Amazon Currency Converter for Sellers - FAQ.
This announcement has a correction from the ACCS announcement that was live from Oct 8 to Oct 12. This correction specifies that the discounts rate is non-CNY currency only.
Amazon is standardizing apparel sizes to improve the overall customer shopping experience through ingestion of consistent and accurate data.
Starting October 23, 2020, new size attributes for listing swimwear, bra, corset, undergarment_slip, hat, skirt and suit product types are available as optional for your listings.
Previously, you used free form text to provide apparel sizing information. Now, you will need to select values from a standardized list for size attributes like apparel size, body type, and height type.
These attributes will enhance the customer experience when browsing and viewing your products by displaying standardized and consistent size values.
We encourage you to review details and additional product type release dates outlined on our Help page Apparel product listing experience and related FAQ page.
Whether you are an experienced seller or just starting out on your journey, sponsored ads can help you boost visibility, reach more shoppers, and increase sales. At the Amazon Accelerate summit, we shared tips for launching a new product, building your brand, and setting up your first sponsored ads campaign. In addition, we answered your most frequently asked questions about Amazon advertising and campaign performance optimization.
You can view all of our Amazon Accelerate sessions in Seller University:
To learn more about how our self-service solutions can help you grow your business and customer base on Amazon, refer to these additional resources:
We would also like to provide answers to some of the questions we received in our sessions. If you have a question that is not addressed here, register for our advertising webinars for in-depth guidance and live question and answer session with marketing specialists.
Increased traffic on Amazon during peak periods can result in more ad clicks, which can exhaust your budget faster than normal. For key dates, we recommend setting your budget 2 to 4 times higher than your typical daily budget. (If this is not possible, consider increasing your budget as much as you are comfortable to account for potential traffic increases). Additionally, take time to optimize your current campaigns to ensure your return on ad spend (ROAS) meets your goal.
Then create new campaigns and update your Store to feature your deals, top sellers, and new product launches. Add holiday-specific creative and sub-pages to your Store to engage shoppers with relevant and timely content.
Start with your automatic campaign learning. Download the search term report to identify high-performing keywords (those with a high ROAS) and add them as keywords to a manual campaign.
We also suggest reviewing the recommended keywords in the related tab when adding new keywords to your campaigns. These recommendations are based on past shopping queries and ads for the same or similar products as those in your campaign.
We recommend getting started with a budget of at least $10 a day. This can keep your campaign running throughout the day, giving you the chance for impressions, clicks, and sales. You can also adjust your budget at any time.
With Sponsored Products, use a combination of automatic, keyword, and product targeting to reach the most shoppers and learn how they are finding and interacting with your new product.
In your Store, create a sub-page about your product launch, and then feature your new product on your homepage with a hero image or product title.
Check out our guide, Support your next product launch with sponsored ads, to learn more tips and best practices.
Refresh your Store any time your brand launches new products or runs a campaign or promotion that you want to reflect there. Use the same creative and branding from your other assets (your brand website, social accounts) to create a unified experience across all your channels. Be sure to feature your new products on your Store homepage.
You should also plan to update your Store for major holidays and shopping events, highlighting your most relevant and best/suitable products for gifts. Use holiday-specific creative and sub-pages to help your content resonate even more with shoppers.
You can advertise in another marketplace if you are also selling in that marketplace. If you want to learn more about global selling, read our global selling guide here.
From September 1-3, we hosted Amazon Accelerate, our largest-ever and first virtual U.S. event dedicated to seller success. More than 10,000 of you joined us, and we were glad to gather virtually, bringing together Amazon leaders, current and aspiring sellers, and independent online selling experts to share insights and ideas for thriving on Amazon.
We held more than 60 sessions, and covered how to adapt to the variability of the current climate, tips to prepare for peak season, and how to reach more customers. We are happy to announce that all Amazon Accelerate presentations are available now through Seller University. Select “Amazon Accelerate 2020‿ from the list of topics in the toolbar on the left to view all event content.
Available sessions include keynotes from Amazon executives like Building Your Brand in Amazon’s Store, breakouts that deep dive into specific topics like FBA Inventory Replenishment, and seller panels for peer learning on topics like Building a $1M Business.
During Amazon Accelerate, attendees submitted a number of great questions during live Q&A. In the coming weeks, we will share answers to the most frequently asked questions in Seller News, covering: how to get started, advertising, pricing, FBA, account health, and more.
Amazon is planning an update to our browser support policy in our effort to improve your experience. Starting January 31, 2021, we will no longer support Internet Explorer. This change will empower our development teams to innovate and deliver upgrades to the Seller Central website.
If you are currently using Internet Explorer, we request that you switch to a supported web or mobile browser to avoid any disruption. Your options include Google Chrome, Mozilla Firefox, Apple Safari, and Microsoft Edge.
For more information, see a list of browsers and operating systems supported for Seller Central.
Dear Seller,
As you prepare for Prime Day on October 13-14 and the holiday season, I want you to know that Amazon is working tirelessly to prepare so we can be a great partner for you and do our best to delight customers. Earlier this month, we hosted Amazon Accelerate, a virtual conference dedicated to seller success, and were excited that more than 10,000 sellers were able to join us and pick up tips to grow their businesses. As we approach this year’s peak, I wanted to share some updates on investments Amazon is making to help you and some suggestions as you finalize your plans for this season.
First, I wanted to highlight three key investments we are making to support your business growth.
1. We increased peak fulfillment center standard-sized product storage capacity worldwide by nearly 60 million cubic feet compared to last year. We did this while ensuring we continue to keep our fulfillment center employees safe.
2. Amazon will invest an additional $100 million to spotlight and connect customers with small businesses during Prime Day and the holiday season. Small businesses are critical to delighting customers, and we’re excited to invest even more in their success.
3. As we all experienced earlier in the year at the start of the COVID-19 pandemic, a great deal can change quickly requiring us to make significant changes to our operations. We’ve made multiple investments to ensure that we are able to react and communicate even more quickly – through email, News in Seller Central, and our forums.
The holidays represent a critical part of many sellers’ business. Looking forward, here are a few suggestions:
1. Every holiday puts additional pressure on each country’s transportation networks – this is an industry-wide occurrence. However, the pandemic crisis has the potential to increase the strain. As a result, we will encourage customers to do their holiday shopping earlier. We also encourage you to send inventory to our fulfillment centers, schedule product launches, and run deals and promotions earlier.
2. Pay close attention to the quality of your products, shipments, and labeling to ensure efficient processing during the busy peak season. Monitor your Restock Inventory page, where you can find Amazon’s recommendations for sufficient inventory levels.
3. Even though much has changed in the world around us this year, one thing that has not changed is that customers continue to be delighted by great selection, low prices, and fast, convenient delivery. It is always critical to focus on these elements. Stay on top of these through the Manage Pricing, Manage Orders, and Account Health Dashboard sections of Seller Central.
We realize that this has been a challenging year – both in terms of running a business and in your personal lives. At the same time, we continue to be inspired by how so many of you have risen to these challenges and continue to delight customers, grow your businesses, and give back to your communities. Collectively, Amazon sellers have not only continued to grow fast this year, but they are growing even faster than Amazon Retail, and that’s such a powerful testament to your resilience, creativity, and of course, your terrific customer satisfaction. As always, we appreciate your continued partnership as we work to accelerate through the holiday season.
Thank you,
Dharmesh Mehta
Vice President, Customer Trust and Partner Support
Due to planned technical maintenance by UPS, sellers will not be able to create UPS shipments starting on September 12, 2020 at 11:00 pm (EDT) to September 13, 2020 at 12:00 am (EDT).
We would like to notify you about an upcoming policy change regarding auto cancellation for Merchant Fulfilled Network (MFN) orders.
Amazon automatically cancels orders if they have not been shipped and confirmed within 30 days of the estimated ship date (ESD).
To protect and improve the customer experience, starting September 30, 2020, Amazon will automatically cancel any order which is not shipped and confirmed within 7 business days after the “ship by‿ date detailed in the “Sold, ship now‿ notification email. You can set this date by modifying your Handle Time, but please be aware this date is part of the delivery time calculation displayed on the offer listing and checkout page.
What does this mean for my Cancel Rate?
Orders canceled automatically at the 'ship by' date + 7 business days will be counted as defects to your Cancellation Rate (CR), but will directly replace what would have previously counted as a defect to your Late Ship Rate. You can monitor both metrics in your Account Health dashboard. Policy requires sellers maintain a CR under 2.5% in order to prevent potential account deactivation. CR page can be viewed here.
As a reminder, canceling an order at the buyer’s request will not count as a defect towards your cancellation rate.
On November 3, 2020, our updated Communication Guidelines go into effect for Buyer-Seller messages. They include direction on permitted message types, appropriate content, and stylistic features for clearer communication with buyers. This update will apply to all sellers.
We have made the updates in response to seller and developer feedback that our communications-related policies were confusing and in response to what our customers are asking for from us. We believe that raising the quality bar for all communications to customers will also benefit sellers and developers, resulting in a stronger marketplace.
We value your partnership and look forward to improving the quality of customer communications together.
You can find the announcement on the Changes to program policies page, available here.
Want to learn more about Amazon’s policies? Check the news section of Seller Central every Tuesday for policy reminders that help us ensure all sellers and customers have a great Amazon experience.
We are continuously working to make FBA products available to customers faster. When carriers miss delivery appointments at our fulfillment centers, processing time for all FBA shipments can increase.
As of August 25, 2020, consistent failure to meet appointments may result in a suspension of FBA shipping privileges. If your carrier is unable to make the FBA shipment delivery appointment, we request that you notify us at least 24 hours in advance.
For more information, visit Carrier requirements for LTL and FTL deliveries.
Starting August 31, 2020, new size attributes for listing dress, sweater, coat, shirt, tunic, and kurta product types are available as optional for your listings. Previously, you used free form text to provide apparel sizing information. Now, you will need to select values from a standardized list for size attributes like apparel size, body type, and height type. These attributes will enhance the customer experience when browsing and viewing your products by displaying standardized and consistent size values.
We encourage you to review details and additional product type release dates outlined on our Help page Apparel Product Listing Experience and related FAQ page.
For more information, visit Carrier requirements for LTL and FTL deliveries.
We have corrected a problem with two U.S. Postal Service (USPS) Tracking ID formats that may be affecting your Valid Tracking Rate (VTR):
In June, USPS advised Amazon to filter out these Tracking ID formats with the assumption that sellers would not be using them. However, these tracking ID formats continue to be used, are trackable, and should not negatively affect your VTR. As of August 26, 2020, we have updated our VTR criteria to include them.
If your account had a negatively affected Valid Tracking Rate, you will not face enforcement from this issue.
We want to remind you that beginning September 1, 2020, we will display a seller’s business name and address on their https://www.amazon.com/ Seller Profile page. For individuals entities, we will display the individual name and business address. This is consistent with Seller Profile pages in Amazon stores in Europe, Japan, and Mexico. This will be rolled out across all U.S. Seller Profile pages over the week.
Why are we making this change?
Over the years, we have developed many ways for sellers to share more about their business, including through features like the Seller Profile page, “Store‿ pages for brand owners, and Handmade “Maker Profile‿ pages. These features help customers learn more about sellers’ businesses and the products they are selling. We are making this change to ensure there is a consistent baseline of seller information to help customers make informed shopping decisions.
Can I share more information to help customers beyond my business name and address?
Yes, you are welcome to add additional information about your business and products that you think would be helpful to customers. However, remember that you should not include an email address or phone number – to prevent spam and abuse, we require customers and sellers to use our Buyer-Seller Messaging System to communicate electronically.
What address will be displayed to customers?
On the Seller Profile page, we will display the business address (street address or P.O. Box). You can view or edit the business address using this link.
How do I ensure my information is up to date?
You can view and update your contact information by following the steps below:
September 15, 2020 is Fulfillment by Amazon’s (FBA's) next scheduled long-term storage fee inventory cleanup. On this date, inventory that has been in US fulfillment centers for more than 365 days incurs a long-term storage fee of $6.90 USD per cubic foot or a $0.15 USD per-unit long-term storage fee, whichever is greater.
The long-term storage fee is in addition to the monthly inventory storage fee.
FBA calculates inventory age on a first-in, first-out basis across the entire fulfillment network. Items sold or removed are deducted from the inventory that has been in the fulfillment network the longest, regardless of which unit was actually shipped or removed.
The Recommended Removals report automatically calculates, on an ASIN-by-ASIN basis, the number of items you would have to remove to avoid long-term storage fees—assuming no further sales. You may also use the Inventory Age and Inventory Health reports to identify the age of inventory by ASIN.
If you remove units of an ASIN that would be subject to long-term storage fees at the next inventory cleanup date, you won't be able to send us more units of that ASIN for three months after that date. The exception is your inventory of that ASIN falls below our projection of its sales for the next eight weeks.
For further details, see FBA long-term storage fees.
Amazon Accelerate is just one week away. You will not want to miss the virtual event for sellers from September 1, 2020 to September 3, 2020.
We will cover three main topics during the event:
Join us for breakout sessions, panels, lightning talks, and keynotes:
Register for Amazon Accelerate today to avail this learning opportunity
Amazon’s policies for product quality and authenticity help us create a trustworthy shopping experience and ensure that customers receive items in the condition they expect. This is one of the factors that contributes to a positive score on your Account Health Dashboard. To you keep your account in good health, we’re sharing best practices which will help you create a consistent buying experience.
How can I tell if my products are authentic and from a reliable source?
Make sure you know your supplier. Reduce the risk of complaints by researching the manufacturers, resellers, and suppliers from whom you purchase goods. Take time to check the products you source before you sell them to ensure that they are authentic and that the product and all associated parts work as expected and are free of any damage..
What types of documentation should I keep?
Keep all documents and records of transactions, such as purchase orders and invoices establishing that you sourced products from reliable suppliers.
How can I list products correctly?
When you are offering a branded product that is already listed, make sure you list it under the corresponding ASIN. Offering a product on an ASIN communicates to customers that you are offering that specific item with those specific characteristics.
If your product is generic, do not list the product under a branded ASIN. When listing a product with a specific version or language, make sure you list it under the correct ASIN.
If you are selling a product that has additional listing qualifications, you will be required="" to apply to sell those products through Seller Central.
How should I describe my products?
When selling generic products that are compatible with a branded product, make sure it is clear that your generic item is not a product of that brand.
Clearly state whether your products are in new, used, or refurbished condition and list your products under the most appropriate Amazon category.
Provide detailed and accurate information about the product you are selling, including information such as product language, country version, or edition, where applicable.
How should my products be stored and packed?
Store your products in a manner that will prevent breakage and damage to the product or packaging. Consumables must be stored in the appropriate manner to maintain freshness. Always check the expiration date before sending the product to fulfillment centers to ensure it complies with our policies. If you are fulfilling the product yourself, check the expiration date to ensure it has additional shelf life.
Pack products carefully and include all parts of the product. Buyers expect to receive products in their original packaging and in the condition listed. If you purchased your inventory in bulk and the items are unpacked, be sure to inform customers. See more on Packaging best practices.
For additional information, see Amazon's Intellectual Property Policy, Best Practices for Listing Quality Improvements, and Condition Guidelines.
To help you stay informed of changes that may impact your business on Amazon, we’ve consolidated important updates related to COVID-19 here. We will update this page as new information is released so check back regularly.
Pause on Account Suspensions for Order Performance Extended to May 31 (Added May 13)
We are writing to announce an additional two week extension of our pause on account suspensions for order performance issues, through May 31.
USPS international shipping service disruptions (Added May 6)
Before you ship your orders, you can check the USPS website for an update on conditions.
COVID-19: Waiver of May 15 US long-term storage fee (Added May 4)
Beginning April 30, 2020, more products are eligible for shipment creation.
Temporary changes to refund and reimbursement policies for seller-fulfilled orders (Added April 30)
We are making some temporary changes to our refund process and Seller Fulfilled Prime refund reimbursement policies.
Amazon Seller Newsletter: April 2020: COVID-19 Update (Added April 23)
These are challenging and unprecedented times, but our team is working hard to serve you, our customers, and the community.
COVID-19: Update on products eligible for shipment creation (US) (Added April 18)
Beginning April 18, 2020, more products are eligible for shipment creation. We continue to focus on ensuring our ability to fulfill the highest priority products that customers need at this time. While a broader set of products can now be sent to our fulfillment centers, we are limiting the quantity you can send for some of these products.
Update on Price Gouging (Added April 10)
As you know, Amazon's Marketplace Fair Pricing Policy protects our Customers from unfair, excessive, and misleading prices.
Pausing Account Suspensions for Order Performance (Added April 9)
To protect your account and ensure these supply chain and fulfillment difficulties do not impact your Account Health, beginning March 20, we stopped suspending selling accounts for high cancelation or high late shipment rates.
Getting Started Using Amazon's Merchant Fulfilled Network Shipping (Added April 9)
The following content includes information from our team as well as best practices that we have heard from experienced sellers in our store to help you get started with Merchant Fulfilled Network (MFN) shipping.
Temporary return window extension (Added April 3, 2020)
For orders placed on https://www.amazon.com/, most items delivered between March 1, 2020, and April 30, 2020, can now be returned until May 31, 2020.
Repayment changes with Amazon Lending (Added April 3)
Effective March 26 through April 30, 2020, we will be pausing repayments on your outstanding loan with Amazon Lending.
Important information regarding price gouging (Added April 1)
Amazon’s Marketplace Fair Pricing Policy protects our customers from unfair, excessive, and misleading prices. We recognize there may be some confusion as to what may trigger offer removal or account suspension for price gouging under this policy.
COVID-19 Supplies (Added April 1)
As part of our continued response to COVID-19, Amazon is prioritizing the supply of key medical supplies to hospitals and government organizations.
COVID-19: FBA storage fee waiver (Added March 30)
In light of the evolving COVID-19 crisis, we will waive two weeks of your inventory storage fees for products stored in the United States, Canada, United Kingdom, Germany, France, Italy, Spain, Poland, and the Czech Republic.
COVID-19: Update on prioritized shipment creation, new tool to check eligibility (Added March 26)
We have updated the Restock Inventory page and Restock report in Seller Central so you can check which products are eligible for shipment creation.
COVID-19: Removal order delays and long-term storage fee waiver (Added March 24)
To ensure the capacity to receive, restock, and ship high-priority products like household staples and medical supplies, we have temporarily paused removal operations in some of our fulfillment centers.
COVID-19: Impact on the health of your Amazon seller account and frequently asked questions (Added March 20)
Given the impact that COVID-19 has had on many of our sellers, we have taken steps to proactively mitigate the impact of this event on the health of your Amazon seller account.
Fulfilling your own orders on Amazon: Important Reminders (Added March 20, 2020)
If you are new to fulfilling your own orders through Amazon's Merchant Fulfilled Network, we have recommendations to help you get started.
Temporarily prioritizing products coming into our fulfillment centers (Added March 17)
We are temporarily prioritizing household staples, medical supplies, and other high-demand products coming into our fulfillment centers.
Important notification regarding impacts of the Novel Coronavirus (Added February 7, 2020)
We are aware that the Novel Coronavirus and related actions are impacting millions of individuals around the world.
Maintaining your Account Health (Added February 7)
If your business operations may be impacted, we recommend taking precautions to protect your Amazon Seller Account Health.
Additional Information
If you have questions about COVID-19, you can find resources online through the World Health Organization.
You will find Seller News pinned to the top of Seller Central to ensure you can access the latest updates easily. For some sellers, this may lead to a temporary increase in white space on your site. We have heard your feedback and are continuing to improve the Seller Central homepage.
Over the last few months, we have made several temporary adjustments to our operations due to COVID-19. We continue to adhere to extensive health and safety measures and have made more than 150 process updates to protect our associates as they pick, pack, and ship products to customers. Learn more about those efforts.
Since May 9, 2020, we have removed quantity limits on products you can send to our fulfillment centers, and we continue to improve on customer promises and delivery speeds across our store.
To help you restore inventory levels, we encourage you to check the Restock Inventory page and the Restock report to view the latest recommended replenishment quantities and dates for your products. Our recommendations help to minimize out-of-stock or low-stock situations by taking into account demand forecasts and the product-level information you provide.
To help you ship products from China directly to our fulfillment centers in the US, we have added new and more frequent flight options for you to select through Global Shipping Services. Learn more about the offerings from Global Shipping Services.
For answers to frequently asked questions, visit COVID-19: Update on quantity limits and restock recommendations.
Thank you for participating in FBA.
Amazon has several product detail and listing policies to ensure customers have a consistent buying experience and receive items in the condition they expect. In order to keep your account healthy and avoid suspensions due to customer complaints, we suggest you review our policies and best practices to avoid complaints that a used item has been sold as a new one.
When you list your products, make sure to specify whether they are new or used. Items listed in “New‿ condition are expected to arrive in brand new, unopened condition with no signs of damage or wear. Sellers receive “Used Sold as New‿ complaints when buyers complain that the items they received appear to be used, even though the item was listed in new condition. Customers may perceive an item as used if the product packaging has been opened or has come off, if the product contains previous user data, or if the item shows signs of use such as scratches, dirt, or scuffs.
Here are factors you should consider about the quality and condition of your products:
See information about Best Practices in Product Authenticity and Quality, and Product Detail Page Rules in Seller Central.
You can also find guidance on how to add your products and manage your inventory under the “Add your products and manage your inventory‿section in Seller University.
To simplify your financial experience, you can find key information from all your account types on a single page on the new Payments dashboard.
You can access the Payments Dashboard by selecting Payments under the Reports tab. You can learn more about the dashboard through the Take Tour link.
At the top of the page, you can see your Total Balance and Funds Available for disbursement. Select the Account Type and Settlement Period to see components that make up your Total Balance. This includes categories like Sales, Refunds, Expenses, and Account Reserves.
For additional analysis, you will continue to have access to transactions through the Transaction View tab. You can download detailed financial reports through the All Statements and Date Range Report tabs.
If you receive emails you do not want, you have the ability to opt out of notifications through the “Notification Preferences‿ page.
Common notifications that sellers frequently choose to stop receiving:
For more information on Notification Preferences and how to review/update, please review this Help page
A+ Content has launched a new feature for eligible Professional sellers that automatically copies drafts of newly approved content to your accounts in many of the other countries where you do business. Previously, A+ templates needed to be created in each country individually.
We identify other Amazon stores worldwide where you are doing business and copy drafts of the content into your account in those countries so that you don’t need to recreate an A+ template in each country.
You can edit and localize the copied content, translate the language, and submit the content for approval. Cross-country copying automatically applies to content submitted for approval. If you want to cross-country copy any existing content, re-submit it for approval to automatically trigger the process.
You can delete a draft in any of your country accounts by clicking on the draft content in the A+ Content Manager, clicking on Actions, and clicking on Delete. This will permanently remove it from your dashboard.
Currently, drafts are copied along the following arcs:
| Source country and language | Copy as draft to |
|---|---|
| US English | CA English, UK English, DE English, IN English, AU English, SG English, BR Portuguese |
| US Spanish | MX Spanish, ES Spanish |
| CA French | FR French |
| MX Spanish | US Spanish, ES Spanish |
| UK English | DE English, FR French, IT Italian, ES Spanish, IN English, AU English, SG English |
| DE German | FR French, IT Italian, ES Spanish |
| DE English | UK English |
| DE Turkish | TR Turkish |
| DE Dutch | NL Dutch |
| NL Dutch | DE Dutch |
| FR French | UK English, DE German, IT Italian, ES Spanish |
| IT Italian | UK English, DE German, FR French, ES Spanish |
| ES Spanish | UK English, DE German, FR French, IT Italian |
| TR Turkish | DE Turkish |
| AE English | SA English, EG English |
| AE Arabic | SA Arabic, EG Arabic |
| SA English | AE English, EG English |
| SA Arabic | AE Arabic, EG Arabic |
| EG English | AE English, SA English |
| EG Arabic | AE Arabic, SA Arabic |
| AU English | SG English |
| SG English | AU English |
A+ Content is available to Professional Sellers who meet the eligibility requirements, including brand ownership. See if you’re eligible and learn more about creating A+ Content by clicking on this help page.
We want to remind you to take care when you pack your pallets for your shipments. If you pack according to our recommendations, we can fit more inventory in each truck and process your shipments to fulfillment centers more efficiently.
We have two specific reminders:
For additional details on these requirements, see Seller requirements for LTL, FTL, and FCL deliveries. For weight, dimension, and shipment packing requirements, see Shipping and routing requirements.
Beginning in March 2019, we offered free monthly storage and removals for new-to-FBA ASINs to make it easier for you to sell new products through FBA. Based on positive seller feedback, we have enhanced and expanded the FBA New Selection program. We have increased the number of new ASINs that can qualify for benefits to 500 per seller, per calendar year, and added limited-time free return processing in select product categories.
Professional sellers with no inventory storage limit* can qualify to get the program's benefits. See if you have a storage limit. To learn more and enroll, visit FBA New Selection program.
Participation in this program is not affected by the recent restrictions on shipment creation to prioritize essential products.
Program benefits
Free monthly storage and free removals: Sellers enrolled in the program can take advantage of the fee waivers on up to 500 new-to-FBA parent ASINs that they create. All eligible ASINs qualify for free monthly storage for the first 50 units sent to Amazon fulfillment centers for 90 days after the first unit is received. Remove any of those first 50 units within 180 days after the first inventory-received date with no removal fees.
Free return processing for five product categories: For Apparel; Shoes, Handbags & Accessories; Jewelry; Luggage; and Watches, FBA will waive return processing fees for up to 50 units of each ASIN that customers return to the fulfillment center within 120 days of the first inventory-received date.
Discount on shipping: Sellers who are new to FBA can get their first $100 in inbound transportation charges waived if they use the Amazon Partnered Carrier program. ASINs do not have to be new to FBA to get this benefit.
Eligible ASINs
To be eligible for the New Selection program, parent ASINs must be:
To get the benefits of FBA New Selection, you must enroll in the program before sending your new ASINs to the fulfillment center, and you must maintain eligible status. (Participants in the monthly storage and removal fee promotion ended March 31, 2020, are included automatically in the new program.)
*Based on the FBA inventory storage limits policy
Many of you have reached out and told us about the significant challenges you are facing in maintaining inventory levels, coordinating operations, logistics, and fulfillment capabilities, and in managing your day-to-day business and employees. This is an incredibly difficult time to run a business. Many of you have also shared how you are having to balance this along with changes in your personal lives – including working from home, becoming a full-time educator for your children, and most importantly, ensuring your loved ones are safe and healthy. I have felt these changes first-hand as well, both personally and professionally. This is definitely not business as usual. These are challenging and unprecedented times, but our team is working hard to serve you, our customers, and the community. I wanted to share some of the key decisions that we have made, and some of the things that you can expect from us in the future as we get through this together.
For two decades, we have been fortunate to have the partnership of a vibrant community of sellers in our stores. You have helped provide amazing selection, great prices, and valuable convenience for customers, and this has led to inspiring stories of many businesses that have flourished as a result. Many people around the world are counting on our continued partnership to help provide a vital service for customers worldwide.
In our fulfillment centers, we have updated our processes to ensure the health and safety of our employees, expanded benefits, raised wages, and are hiring rapidly to add additional capacity to our network. For example, in the US, we have hired an additional 100,000 fulfillment center employees and plan to hire 75,000 more.
As a result of these efforts, we are allowing more products into our fulfillment centers. We continue to focus on ensuring our ability to fulfill the highest priority products that customers need at this time. While we are allowing a broader set of products to be sent to our fulfillment centers, some may have limits on the quantity you can send to Amazon. You can find the latest on what products you can inbound on the Restock Inventory page in Seller Central.
As we work to get our fulfillment capabilities back to regular operations, we expect that many of you are also facing challenges in running your businesses. To protect your account and ensure these difficulties do not affect your account health, we stopped suspension of selling accounts for high order defect, high cancellation, and high late shipment rates. These changes will stay in effect through at least May 15, and we will extend these as appropriate. Making reliable promises for customers is particularly important at this time, and we encourage you to put your account on vacation mode if you are not able to fulfill products.
For those who fulfill and ship your own products directly to customers, we have created the following content as a reminder of our policies and best practices. This includes information from our team as well as tips we have heard from experienced sellers in our store. If you have additional questions, please go to our forums – our moderators and a number of experienced sellers can answer any questions you may have.
We have also made several adjustments to fees and other programs to support you during this time, including:
1. Paused repayment of all Amazon Lending loans for sellers in the United States and the United Kingdom until April 30.
2. Waived two weeks of inventory storage fees for products stored in the United States, Canada, United Kingdom, Germany, France, Italy, Spain, Poland, and the Czech Republic.
3. Waived the April 15 long-term storage fees for inventory stored in those same countries.
We will continue to make changes as we learn more and adapt to meet your needs and those of our customers and communities. We are doing our best to communicate with you regularly in this dynamic environment, and we created a page in Seller Central that will stay up to date with relevant news related to the COVID-19 situation. In the coming weeks, we will be launching new ways for experts to share what they have learned and are doing to help businesses manage through this difficult time.
We want you to know that many of us at Amazon are working tirelessly to find new ways to support you and your business, and that as always, we are listening when you tell us about your challenges through our support team, the seller forums, or the emails you have sent over the past few weeks. We value you and your honest and open feedback to help us focus on what is most important to you right now.
We appreciate your continued partnership, and above all else, we hope that you and your loved ones are staying safe and healthy.
Thank you,
Dharmesh Mehta
Vice President, Customer Trust and Partner Support
A content rich product listing makes it easier for customers to make better buying decisions. Starting April, we are introducing new Product Types and modifying few existing ones. These Product Types will have product specific attributes that will help you describe your products better. This change will not immediately affect your existing selection.
Any new attribute, required="" for a Product Type will first be introduced as “optional‿ in the new or modified Product Types and later will be made “required=""‿ after 60 days. We will be sending out monthly updates on new Product Types and modification of existing ones along with the associated unique attributes that have been added as “optional‿ or “required=""‿ for the given Product Type.
When creating new selection, you can view these new or modified Product Types in Seller Central by navigating through > Inventory > Add Products via upload and selecting the appropriate template to download.
To help you stay informed of changes that may impact your business on Amazon, we’ve consolidated important updates related to COVID-19 here. We will update this page as new information is released so check back regularly.
COVID-19: Update on products eligible for shipment creation (US) (Added April 18)
Beginning April 18, 2020, more products are eligible for shipment creation. We continue to focus on ensuring our ability to fulfill the highest priority products that customers need at this time. While a broader set of products can now be sent to our fulfillment centers, we are limiting the quantity you can send for some of these products.
Update on Price Gouging (Added April 10)
As you know, Amazon's Marketplace Fair Pricing Policy protects our Customers from unfair, excessive, and misleading prices.
Pausing Account Suspensions for Order Performance (Added April 9)
To protect your account and ensure these supply chain and fulfillment difficulties do not impact your Account Health, beginning March 20, we stopped suspending selling accounts for high cancelation or high late shipment rates.
Getting Started Using Amazon's Merchant Fulfilled Network Shipping (Added April 9)
The following content includes information from our team as well as best practices that we have heard from experienced sellers in our store to help you get started with Merchant Fulfilled Network (MFN) shipping.
Temporary return window extension (Added April 3, 2020)
For orders placed on https://www.amazon.com/, most items delivered between March 1, 2020, and April 30, 2020, can now be returned until May 31, 2020.
Repayment changes with Amazon Lending (Added April 3)
Effective March 26 through April 30, 2020, we will be pausing repayments on your outstanding loan with Amazon Lending.
Important information regarding price gouging (Added April 1)
Amazon’s Marketplace Fair Pricing Policy protects our customers from unfair, excessive, and misleading prices. We recognize there may be some confusion as to what may trigger offer removal or account suspension for price gouging under this policy.
COVID-19 Supplies (Added April 1)
As part of our continued response to COVID-19, Amazon is prioritizing the supply of key medical supplies to hospitals and government organizations.
COVID-19: FBA storage fee waiver (Added March 30)
In light of the evolving COVID-19 crisis, we will waive two weeks of your inventory storage fees for products stored in the United States, Canada, United Kingdom, Germany, France, Italy, Spain, Poland, and the Czech Republic.
COVID-19: Update on prioritized shipment creation, new tool to check eligibility (Added March 26)
We have updated the Restock Inventory page and Restock report in Seller Central so you can check which products are eligible for shipment creation.
COVID-19: Removal order delays and long-term storage fee waiver (Added March 24)
To ensure the capacity to receive, restock, and ship high-priority products like household staples and medical supplies, we have temporarily paused removal operations in some of our fulfillment centers.
COVID-19: Impact on the health of your Amazon seller account and frequently asked questions (Added March 20)
Given the impact that COVID-19 has had on many of our sellers, we have taken steps to proactively mitigate the impact of this event on the health of your Amazon seller account.
Fulfilling your own orders on Amazon: Important Reminders (Added March 20, 2020)
If you are new to fulfilling your own orders through Amazon's Merchant Fulfilled Network, we have recommendations to help you get started.
Temporarily prioritizing products coming into our fulfillment centers (Added March 17)
We are temporarily prioritizing household staples, medical supplies, and other high-demand products coming into our fulfillment centers.
Important notification regarding impacts of the Novel Coronavirus (Added February 7, 2020)
We are aware that the Novel Coronavirus and related actions are impacting millions of individuals around the world.
Maintaining your Account Health (Added February 7)
If your business operations may be impacted, we recommend taking precautions to protect your Amazon Seller Account Health.
Additional Information
If you have questions about COVID-19, you can find resources online through the World Health Organization.
You will find Seller News pinned to the top of Seller Central to ensure you can access the latest updates easily. For some sellers, this may lead to a temporary increase in white space on your site. We have heard your feedback and are continuing to improve the Seller Central homepage.
Beginning April 18, 2020, more products are eligible for shipment creation. We continue to focus on ensuring our ability to fulfill the highest priority products that customers need at this time. While a broader set of products can now be sent to our fulfillment centers, we are limiting the quantity you can send for some of these products.
You can see products that are eligible for shipment creation in the Restock Inventory page and the Restock report. Products that are eligible and have quantity limits will be marked with a Limited restock tag.
Please note that Amazon, including our Selling Partner Support team, does not have additional information, and we are currently not accepting requests for higher quantity limits. For answers to frequently asked questions, visit our Help page.
We are working hard to restore regular operations, and we appreciate your patience and understanding.
As you know, Amazon’s Marketplace Fair Pricing Policy protects our customers from unfair, excessive, and misleading prices. Our price gouging prevention systems attempt to account for variations in local laws while also providing customers a consistent experience across our stores. We also take increases in the cost of goods, freight, and labor into consideration, and that’s particularly true in light of COVID-19. We have and will continue to adjust our price gouging thresholds to reflect these dynamics.
If you believe you are offering a fair price for a product that has been suppressed by our price gouging prevention systems, please go to Manage Inventory and re-activate your listings by clicking on Edit and then click the button Save and Finish.
If your listing remains inactive after following the steps above, you may need to update your price by going to the Fix Price Alerts page, or you can appeal our decision through the Account Health Dashboard.
We are closely monitoring the developments of COVID-19. Nothing is more important than the health and well-being of our customers, selling partners, employees, and the communities we serve. To give customers more time to return items in these challenging times, we have temporarily extended the return window of our returns policy. We request that you match our returns policy for the applicable Amazon website, regardless of your fulfillment solution.
For orders placed on https://www.amazon.com/, most items delivered between March 1, 2020, and April 30, 2020, can now be returned until May 31, 2020.
Multi-Channel Fulfillment (MCF) sellers and their customers can now use a new tracking website to get real-time updates on the location of their shipped packages.
Sellers and customers can visit Swiship any time to enter the tracking number provided when the order is shipped and get the latest updates.
The site provides tracking information for all MCF orders, regardless of carrier.
For customers: Shipment notification emails will link to the tracking site. To make sure your customers get these notifications, provide their email address during fulfillment-order creation.
For sellers: After the order has shipped, the tracking number in the Shipped section of the Order Details page will link to the tracking site. With MCF, you can sell products on your own site or another e-commerce site, and Amazon will pick, pack, and ship those items from your inventory stored in our fulfillment centers.
To learn more, visit Fill orders from other sales channels (Multi-Channel Fulfillment).
As part of our continued response to COVID-19, Amazon is prioritizing the supply of key medical supplies to hospitals and government organizations.
You may have offers on one or more products (ASINs) that will now be available exclusively to hospitals and government organizations, which are in urgent need of high-demand medical products like N95 masks, surgical masks, facial shields, surgical gowns, surgical gloves, and large-volume sanitizers. Select ASINs of these product types will no longer be available to the broader public on https://www.amazon.com/ and AmazonBusiness.com.
For ASINs subject to this change, we have eliminated our standard referral fees through June 30, 2020, to encourage our selling partners to make additional inventory of these products available at competitive prices to these customers with the greatest need.
For more information about these changes, including a list of impacted ASINs, visit COVID-19 Supplies. To request approval to sell these products, visit: http://www.amazon.com/COVID-19-Supplies
Amazon’s Marketplace Fair Pricing Policy protects our customers from unfair, excessive, and misleading prices. We recognize there may be some confusion as to what may trigger offer removal or account suspension for price gouging under this policy.
While state price gouging laws vary, in general they look to the average sale price (ASP) of an item preceding a state of emergency and prohibit price increases over that ASP due to the emergency. Some states cap those price increases at fixed amounts (10%, for example) while others prohibit “unconsciously excessive‿ price increases without a fixed cap. Many permit exceptions when the seller can show that the increase is due to the increased costs of goods, freight, or labor.
Our systems attempt to account for these variations in state law while recognizing that the costs of many goods are increasing due to the worldwide effects of the COVID-19 pandemic. As a starting point, we look at the ASP of the product (excluding any offers that are excessive) as well as the prevailing prices of the product.
As a global company, we're closely monitoring the impact of COVID-19. To help you stay informed of changes that may impact your business on Amazon, we've consolidated important updates related to COVID-19 here. We will update this page as new information is released, so check back regularly.
COVID-19: Removal order delays and long-term storage fee waiver (Added March 24)
To ensure the capacity to receive, restock, and ship high-priority products like household staples and medical supplies, we have temporarily paused removal operations in some of our fulfillment centers.
COVID-19: Impact on the health of your Amazon seller account and frequently asked questions (Added March 20)
Given the impact that COVID-19 has had on many of our sellers, we have taken steps to proactively mitigate the impact of this event on the health of your Amazon seller account.
Fulfilling your own orders on Amazon: Important Reminders (Added March 20)
If you are new to fulfilling your own orders through Amazon's Merchant Fulfilled Network (MFN), we have recommendations to help you get started.
Temporarily prioritizing products coming into our fulfillment centers (Added March 17)
We are temporarily prioritizing household staples, medical supplies, and other high-demand products coming into our fulfillment centers.
Maintaining your Account Health (Added February 7)
If your business operations may be impacted, we recommend taking precautions to protect your Amazon Seller Account Health.
Additional Information
If you have questions about COVID-19, you can find resources online through the World Health Organization.
To ensure the capacity to receive, restock, and ship high-priority products like household staples and medical supplies, we have temporarily paused removal operations in some of our fulfillment centers.
You can continue to create removal orders, but there will be delays in completing the requests. Similarly, auto-removals will be delayed.
As a result, we are waiving the April 15 long-term storage fees for inventory stored in the United States, United Kingdom, Germany, France, Italy, Spain, Poland, and the Czech Republic.
You can review the status of your removal orders here and find more information on this Help page. Please note Selling Partner Support does not have further guidance.
We know this is a change to your business and we did not make this decision lightly. We are working around the clock to increase capacity and appreciate your understanding as we temporarily prioritize household staples, medical supplies, and other high-demand products for customers.
Given the material impact that COVID-19 has had on many of our sellers, we have taken steps to proactively mitigate the impact of this event on the health of your Amazon seller account by relaxing our policies for shipping-related Performance metrics. Specifically, we will take into account any COVID-related disruption as it relates to late shipping or needing to cancel orders due to factors outside your control. While we always aim to deliver on our customer promise, our goal is to help you manage your business through this difficult period. Below are recent questions we've received from sellers like you that may be helpful:
1. What should I do if I am unable to fulfill any orders?
If you determine that you are unable to fulfill any orders due to the impact of COVID-19, you can place your account in vacation status to protect the health of your Amazon seller account. Alternatively, you can take additional steps to manage your inventory. For additional information on how to take these actions, refer to the following:
2. How do I cancel an order that I accepted, but I am suddenly unable to fulfill?
If you realize that you cannot fulfill an order, use Buyer-Seller Messaging to communicate this information to the buyer, explain the reason why, and request that they submit an official cancellation request.
What do I do if a buyer requests that I cancel an order?
If the buyer requests that you cancel a shipped or unshipped order, use Buyer-Seller Messaging to request the buyer to submit an official cancellation request. Once the buyer has submitted this request, you should follow the Standard cancellation process in the Order cancellations Help page to ensure that this cancellation will not count against your metrics.
We are closely monitoring the developments of COVID-19 and its impact on our customers, selling partners, and employees.
We are seeing increased online shopping, and as a result some products such as household staples and medical supplies are out of stock. With this in mind, we are temporarily prioritizing household staples, medical supplies, and other high-demand products coming into our fulfillment centers so that we can more quickly receive, restock, and deliver these products to customers.
For products other than these, we have temporarily disabled shipment creation. We are taking a similar approach with retail vendors.
This will be in effect today through April 5, 2020, and we will let you know once we resume regular operations. Shipments created before today will be received at fulfillment centers.
You can learn more about this on this Help page. Please note that Selling Partner Support does not have further guidance.
We understand this is a change to your business, and we did not take this decision lightly. We are working around the clock to increase capacity and yesterday announced that we are opening 100,000 new full- and part-time positions in our fulfillment centers across the US.
We appreciate your understanding as we prioritize the above products for our customers.
Thank you for your patience, and for participating in FBA.
If you're a seller enrolled in Amazon Brand Registry, you can now read, sort, filter, and respond to customer reviews of your products on the free Amazon Seller app. You can also report reviews that don't conform to Amazon's policies.
The customer reviews dashboard is available in the US marketplace. In addition to sellers, the dashboard can also be used by the agent, representative, or manufacturer of a brand.
If you don't have the app, download it for Android devices at Google Play or Tencent (for sellers based in China). For Apple devices, visit the App Store.
Want to learn more about Amazon’s policies? Check the news section of Seller Central every Tuesday for policy reminders that help us ensure all sellers and customers have a great Amazon experience.
We want to remind you about the most effective strategy to prevent unnecessary A-to-z claims and expedite their resolution.
When customers are not satisfied with an order, they can contact you to explain their concerns. Before filing an A-to-z claim, Amazon asks customers to use our standard channels for resolution. If the item was received, we ask the customer to start by filing a return request. If the item was not received, the customer is directed to contact the seller through Buyer-Seller Messaging.
When a customer contacts you through one of these channels about an order, it’s important to respond to their request within 48 hours.
If a customer files a claim after contacting you, Amazon will review the information previously provided to the customer, in addition to their feedback, to resolve the claim. You no longer have to submit that information to Amazon directly. If you would like to provide Amazon with additional information to resolve an A-to-z claim that you were not comfortable sharing with the customer, you can add that information to claims that are in Under Review status by clicking Respond to Amazon on the Manage A-to-z Claims page in Seller Central.
As always, if you disagree with the outcome of an A-to-z claim, you can appeal within 30 days by clicking Appeal Decision in Seller Central on the Manage A-to-z Claims page.
Visit our About A-to-z guarantee claims Help page to learn more.
Amazon has partnered with Adobe to offer you the first month free to a monthly subscription for Adobe Premiere Rush and Spark. You can use these tools to create professional marketing materials to promote your business.
Premiere Rush’s video editing features help you create content for product listing videos, acquisition campaigns, and customer tutorials. You can use the service across all your devices, so you have the flexibility to create from anywhere.
Spark’s hundreds of customizable templates help you create social graphics, web pages, and emails to drive traffic to your listings. You can publish directly to your favorite social media site or blog.
Click here to view the monthly subscription and redeem the promotion to receive your first month free. Restrictions apply. Please see full terms and
Multi-Channel Fulfillment (MCF) sellers and their customers can now use a new tracking website to get real-time updates on the location of their shipped packages.
Sellers and customers can visit Swiship any time to enter the tracking number provided when the order is shipped and get the latest updates. The site provides tracking information for all MCF orders, regardless of carrier.
With MCF, you can sell products on your own site or another e-commerce site, and Amazon will pick, pack, and ship those items from your inventory stored in our fulfillment centers. To learn more, visit Fill orders from other sales channels (Multi-Channel Fulfillment).
We are pleased to announce that we are lowering Multi-Channel Fulfillment (MCF) fees. On April 1, 2020, we will reduce rates for expedited 2-day shipping (up to 30%, depending on size tier), reduce rates for standard shipping, and introduce new size tiers for standard and expedited shipping.
Priority next-day shipping rates will remain the same, and MCF will continue to offer discounted rates for multi-unit orders.
For complete details, visit 2020 US Multi-channel Fulfillment fee changes.
This year, we invested more than $4 billion in Europe on infrastructure, programmes, people, and new tools and services to help you build your brands and grow your businesses. With these investments, we expanded Free One-Day Delivery to more than six million Prime-eligible items. We are thrilled with the response of our mutual customers and want to thank you for your continued innovation in providing unique selection at low prices.
We are announcing an upcoming referral fee promotion and adjustments, Fulfilment by Amazon (FBA) fee adjustments and an exciting new selection programme for our European marketplaces. Our costs have increased significantly this year, primarily due to our largest ever one-year investment in Free One-Day Delivery in FBA. Nevertheless, we will make only limited increases in our fulfilment fees as we identify opportunities to leverage our scale for further efficiencies.
Review the fee change help pages below. The changes will take effect on April 1, 2020, except where otherwise stated, and will be applicable in our European marketplaces.
Amazon today announced the plan to expand its selection on Amazon.nl later this year. To better serve our customers in the Netherlands, we will start selling physical products on Amazon.nl with more categories available to customers and with selection from both Amazon and Marketplace Sellers. Today, more than half of all items purchased on Amazon globally are sold by Sellers around the world. We are very excited to increase the selection for our online store, Amazon.nl, to create even more opportunities for our Sellers to grow their businesses in the EU.
We are rolling out the new “selling on Amazon.nl‿ feature to all Sellers across the EU. Shortly, you will see Amazon.nl added as a 6th country option to your EU seller account. (You will see it in the country drop-down in your Seller Central account). We will inform you once Amazon.nl has been added to your EU seller account.
What does this mean for your business?
You do not need to take any action at this point. We will provide more details about the launch of Amazon.nl shortly. Check your emails and Seller Central notifications in the coming days.
January 28, 2020, 3:00 - 4:00 p.m. (GMT): This webinar provides information about our authentication service called "Transparency". The webinar deals with trademark registration, proactive protection against counterfeiting and programme registration. We will demonstrate the details live, followed by a Q&A session.
Click here to register.
January 29, 2020, 2:00 - 3:00 p.m. (GMT): This webinar is aimed at brand owners who want to find out more about the newly-launched Vine programme. Learn about the programme, its requirements and benefits, and find out how to enrol your ASINs. We will demonstrate the tool live, followed by a Q&A session.
Click herea to register.
The category Health & Personal Care is open for sellers in the UK. Eligible sellers can now enable their HPC products for Subscribe & Save here.
What is Subscribe & Save?
Subscribe & Save for Fulfilment by Amazon is a programme that allows customers to sign up for recurring, scheduled deliveries of products they use frequently. Subscribers also receive a discount and free shipping. It enables Fulfilment by Amazon sellers to sell these products repeatedly to subscribers.
Please find more info regarding Subscribe & Save and seller eligibility in our Seller Central help pages.
January 23, 2020, 10:00 – 11:00 a.m. (GMT): This webinar explains the use of the Automate Pricing tool and its advantages. We will demonstrate the tool live, followed by a Q&A session.
Click here to register.
January 22, 2020, 2:00 – 3:00 p.m. (GMT): This webinar is aimed at brand owners who want to find out more about free tools available to them, specifically A+ Content.
Click here to register.
January 15, 2020, 2:00 – 3:00 p.m. (GMT): This webinar is aimed at brand owners who want to find out more about free tools available to them. The agenda for this new webinar will be 1) Introduction to the free brand owner tools; 2) A+ Content; 3) Brand Analytics; 4) Stores and Sponsored Brands; 5) Live Q&A.
Click here to register.
January 16, 2020, 10:00 – 11:00 a.m. (GMT): This is the first edition of our monthly meet up where we will recap on previous webinars, give you an update about upcoming webinars and share special topics. It is also a great time for you to ask questions to our experts. The first webinar is focused on sellers who are starting their selling on Amazon journey.
Click here to register.
Start SFP before the end of January, and benefit from up to 100% discount off the Amazon Referral Fee* on the first 500 units you sell with the program. This offer is valid until the 31st of January 2020! Do not miss this opportunity to start selling Prime products directly from your own warehouse. This promotion is open to sellers who have never used SFP in the past.
Sign up to SFP now> https://sellercentral.amazon.co.uk/seller-fulfilled-prime/register/welcome?ref=_hl-uk-sfp-2019-promo
Learn more about the promotion > https://sellercentral.amazon.co.uk/gc/seller-fulfilled-prime/try-sfp?ref=_hl-uk-sfp-2019-promo
*Terms and Conditions apply
We are happy to announce that sellers based outside of the European Union can now benefit from VAT calculations, automated invoicing and the display of the ‘Downloadable VAT Invoice’ badge on their orders fulfilled by Amazon.
All they have to do is select a European country where they are VAT-registered as a default country for VAT-exclusive price calculation and enrol into the VAT Calculation Service.
Once activated, the service will calculate the VAT-exclusive prices of offers fulfilled by Amazon. This will allow us to automatically generate VAT invoices on the sellers’ behalf and display VAT-exclusive prices to business customers. Learn more about how we calculate VAT on your orders.
Sellers using the Automate Pricing tool have more flexibility. Previously, the Regional Automate Pricing file template only supported up to 5,000 SKUs per load, with a maximum of 3 uploads per day. Now, sellers are able to manage up to 30,000 SKUs per load in a 24 hour period with no limitation on the number of files you can submit.
Individual Sellers: This feature is available to sellers with Professional selling plans. Learn more by visiting Selling plan comparison.
Optimize your listings for on-figure apparel. By considering simple tips you can considerably increase the quality of your imagery.
Watch the video below for the tips: https://www.youtube.com/watch?v=Og5JYoOoTOc&feature=youtu.be
Free Delivery Promotions will no longer be supported starting 13 January 2020. Please make any necessary edits to your Free Delivery Promotions in Inventory > Manage Promotions prior to this date. On 13 January 2020, all Pending and Active Free Delivery Promotions will be terminated by having their status automatically updated to Expired, and the Free Delivery promotion type will be removed from the Create a Promotion page in Seller Central.
If you would like to provide free delivery for customers, you can set this up by going to the Delivery Settings within the Settings tab.
We value your feedback on our Promotional tools. You can provide feedback using the Feedback footer in Inventory > Manage Promotions.
You can now copy your Sponsored Products capaigns. make changes. and launch a new campaign—helping you quickly scale your reach through advertising.
When copying a campaign, the campaign name, start and end date, budget, keywords, bids, and ad groups are copied and ready for you to edit. The copy feature is available for campaigns that are running, ended, or archived. You can also copy campaigns that weren’t approved, so you can easily make necessary changes and resubmit the campaign.
Get started by clicking Copy next to a campaign in the campaign manager. Learn more.
(Products and features may not be available in all marketplaces)
You can now enrol in the new Competitive Price Rule from the Pricing Health dashboard with just two clicks. The Competitive Price Rule by Amazon matches the Featured Offer price on all offers for the same ASIN and condition, compares the price from retailers outside Amazon, and continues Automated Pricing after updating prices elsewhere.
Simply select the item to review its Automate Pricing details, which include the recommended minimum and maximum prices. The recommended minimum and maximum prices are based on historical trends for the Competitive Price. Alternatively, you can also set your own. After reviewing the price guardrails, you can then enrol to restore your Featured Offer eligibility.
To learn more about pricing rules, visit our Help page
The External Tax Services Promotion allows eligible sellers to work with one of our preferred tax services providers to get VAT registered and benefit from one year of tax filings.
We will pay the net cost of VAT registration and one year of tax filings for your business in up to 7 EU countries (United Kingdom, Germany, France, Italy, Spain, Poland and the Czech Republic). To learn more about the promotion and whether you are eligible, click here.
17 December 2019, 10:00-11:00 a.m. (BST): Learn about the size of the European Opportunity, the logistical options for European customers, and how to optimize your business for success in European marketplaces. This webinar also provides an introduction to Pan European FBA and a Q&A.
Click here to register!
Find out more about upcoming webinars here.
Customers rely on detail page information, like brand name, to make informed purchasing decisions. Accurate brand name information helps new customers find and evaluate your products before purchasing.
The brand attribute on a listing should match the name of the brand that produced the product (that is., an AmazonBasics product should always show "by AmazonBasics" on the detail page). If a listing does not belong to any brand, the brand attribute should be "N/A".
If you attempt to create new listings that are not compliant with this policy, you will be asked to fix the brand attribute before you can list.
If you have reason to believe that an unauthorised user has accessed your account or that your account credentials have been compromised, immediately reset your password under Account Settings. If you cannot access your account with your credentials, you can reset the password by selecting Forgot my Password on the log in page.
If you notice unauthorised orders, listings, or other changes to your account, please contact Seller Support as soon as possible and inform us that your account has been compromised.
We are making two changes to the A-to-Z Guarantee Seller response policy to help in providing customers with a positive and timely post-order experience.
Reminder: You have a responsibility to respond to customer messages and return requests within 48 hours. What is changing?
To help you avoid any potential or unnecessary A-to-Z Guarantee claims, we will continue to ensure that customers either contact you or submit a return request 48 hours prior to being eligible for an A-to-Z Guarantee resolution.
If you wish to dispute a claim then we still provide you with 30 calendar days to file an appeal and provide new information for the investigation.
All customer return requests can be found on the Manage Returns page, and all customer contacts in the Buyer-Seller Messaging Service. Learn more about how you can prevent A-to-Z Guarantee claims here.
After any important changes to your selling account’s banking, credential, or Two-Step Verification settings, Amazon will send you an email alert. If you receive these email alerts and do not recall making any account changes, please review your account and take steps to protect yourself if necessary (see our next article).
Also, please be aware that you are now required="" to have Two-Step Verification enabled for your account security. If you receive a One Time Password sent to your Two-Step Verification enabled device and you are not actively logging in to Amazon, reset your password immediately and review your account for any other unauthorised changes.
Phishing is an attempt to steal your confidential information — such as your user name, password, or One Time Password via an email or other direct communication. A hacker can fake sender information, tricking you into believing the message is from Amazon, while directing you to another website that is designed to steal your account information. Amazon takes this issue very seriously, and to make it easy to identify phishing attempts, we will never ask you to verify sensitive information over email.
If you are asked to follow a link, you can check the web address to ensure the site is legitimate before entering your information. Genuine Amazon websites always end with "amazon.co.uk" or "sellercentral.amazon.co.uk." While domains can appear legitimate at first glance, Amazon will never ask you to log in to a website other than "sellercentral.amazon.co.uk" or ""amazon.co.uk"." Please also note that if you receive emails about your account health, you can check the Account Health page in Seller Central to confirm their legitimacy.
Whenever in doubt, go directly to Amazon or the Seller Central website in your web browser and send any suspicious emails you receive to stop-spoofing@amazon.com
Reviews are one of the most important sources of information for customers when shopping online.
Since its launch, the Amazon Vine programme has allowed the most trusted reviewers to provide customers with unbiased feedback, especially on new products. We are pleased to announce that from 4 December 2019, the Amazon Vine programme will be open for products offered by selling partners with a registered trademark on Amazon.co.uk.
Participating in Vine can help build awareness of products among customers, helping to generate new sales.
Free of charge for the first six months of participation, selling partners with a registered brand can have their products reviewed by Amazon’s most trusted reviews, identified with the green stripe of the Amazon Vine Program. Visit the help page to learn more about the benefits, requirements for participation, and how Amazon Vine works.
To help protect customers from being exposed to products with uncompetitive prices, we replaced the Add to Basket button with See All Buying Options when products are priced higher than the lowest price available from select competitors. Until recently, sellers had no easy way to know when their offer was no longer eligible to be the Featured Offer nor what price to set to restore eligibility, making it difficult to take action. We have launched the Pricing Health page on Seller Central to make it easy for sellers to view and address offers that may be disqualified for the reasons outlined above.
Effective January 1, 2020, battery manufacturers and distributors must provide a lithium battery test summary, per a United Nations standard known as UN 38.3. This new global requirement applies to lithium batteries and products containing lithium batteries
When selling on FBA, you are responsible for obtaining this test summary for any ASIN that you sell. Failure to provide this summary may prevent you from selling the product on Amazon. In addition, any units of this ASIN in our fulfilment centres may be disposed of at your expense.
Upload the test summary at "Upload required="" lithium battery test summary", which also provides further information.
The External Tax Services Promotion allows eligible sellers to work with one of our preferred tax services providers to get VAT registered and benefit from one year of tax filings.
We will pay the net cost of VAT registration and one year of tax filings for your business in up to 7 EU countries (United Kingdom, Germany, France, Italy, Spain, Poland and the Czech Republic). To learn more about the promotion and whether you are eligible, click here.
Throughout October, November and December, we see increased traffic on Amazon's stores around the world and many sellers experience an increase in sales and activity. To make sure that you are ready to maximise this opportunity and continue to delight customers, we have launched our 2019 global Christmas selling guide.
The guide provides tips on how to monitor your global inventory, find deal recommendations, refine your listing details and more. You can also find out what customers are buying during the busiest shopping days of the year.
Visit our global selling festive season guide to learn six simple steps to win this festive season
November 21, 2019, 10:00 A.M. - 11:00 A.M. (GMT): This Webinar “Danny from Seller Sessions Presenting: Optimising your Amazon business in time for the Holiday period‿ is aimed at Selling-Partners who want to optimise their Amazon account in time for the Holiday period. This includes recommendations on Listing Optimisation, overall Brand Analytics and various tips to better understand your customers’ behaviour that have helped other sellers improve their sales.
Linked accounts and Build International Listings (BIL) are now available to help you reach new customers in Australia and the United Arab Emirates (UAE), and to expand worldwide from those marketplaces. Use these features to:
Benefit from a discounted international selling plan:
Sell professionally in Australia and the UAE and pay no more than $39.99 USD in subscription fees1 across all of your linked accounts – a saving of up to $163 (USD)2 per month.
Access all of your selling accounts with one sign-in:
Link your Australian and UAE accounts to any existing accounts, and you can access all of them using the marketplaces drop-down list in Seller Central without needing to sign in again.
Automatically expand your offers:
BIL saves you time by automatically copying offers from a single source marketplace to one or more target marketplaces of your choosing and synchronising prices when you update pricing in the source marketplace or when exchange rates change.
Manage your international offers from a single location:
With BIL, you have a single dashboard where you can see the status of your international offers and take action on those that require your attention.
Visit Linking accounts and Build International Listings for more details, or get started immediately by linking or registering an account. Once you have a linked account, start adding your offers to reach more customers.
1. Referral, Fulfilment by Amazon, closing and other fees will still apply.
2. Estimate based on prevailing exchange rates on September 30, 2019
See other upcoming webinars here.
Amazon provides Packaging and prep requirements and Shipping and routing requirements to help us receive your shipments efficiently and to make your inventory available for sale as quickly as possible. When shipments arrive that do not comply with FBA product preparation requirements, it slows the process of making your inventory available for sale.
Amazon may perform unplanned services at the fulfilment centre in order to receive your inventory accurately and efficiently.
Starting from November 14, 2019, you can now view your Inbound Problem Rate along with the Maximum Problem Rate for each problem type.
Refer to the Unplanned services help page for the steps required="" to view your Inbound Problem Rates.
For more information about shipment problem types and problem rates, please refer to: Inbound performance summary and Inbound performance alerts and feedback
In our continuous efforts to improve the customer experience, Amazon has updated the A-to-z Guarantee claim policy.
To help you avoid any potential or unnecessary A-to-z Guarantee claims, we ensure that customers first submit a return request in the Online Return Centre and wait 48 hours for your response prior to being eligible to file a claim. We will now also require that you provide a response to this return request.
You can see your outstanding return requests on the Manage Returns page in Seller Central. In the event that a customer files a claim and you have not provided any response to the return request within 48 hours, we will grant the claim and debit your account for the claim amount. If you believe we took that action in error, please submit an appeal here https://sellercentral-europe.amazon.com/gp/help/G202041210
Learn more about how you can prevent A-to-z Guarantee claims here https://sellercentral-europe.amazon.com/gp/help/G27951
November 11, 2019, 2:00 - 3:00 p.m. (GMT): Are you curious about how to create great listings in a different language? If so, join this webinar where we will be covering: the size of the opportunity in Europe, how to create listings that work for your business, translating your English listings, recognising your biggest opportunities and promoting your products in another language.
Click here to register.
See other upcoming webinars here.
With effect from 13 November 2019, we are revising our listing templates for the "Dress", "Notebook Computer" and "Books 1973 and later" categories. This revision is being done to improve our catalogue quality.
We have modified a few attributes from "optional" to "required=""" and also added some new attributes, which will be optional for the first 60 days and then become required="". This is to ensure that our catalogue quality is on a par with current industry trends and helps customers to understand the product better.
For details on the changes made to the categories mentioned above, refer to Listing Attributes help page.
This change will only affect new selections and no action is required="" for the existing selection. We ask you to provide the additional details mentioned for ASIN creation.
For queries, contact Selling Partner Support by clicking on the following link: https://sellercentral.amazon.co.uk/cu/contact-us.html
November 6, 2019, 10:00 - 11:00 a.m. (GMT): In this live webinar, you will receive an introduction to the benefits of FBA Small and Light for your Amazon business. This programme provides you with the Prime badge on your products for competitive Amazon fulfilment fees of 60p/80p.
Click here to register.
See other upcoming webinars here.
November 4, 2019, 2:00 - 2:30 p.m. (GMT): In this webinar, we will briefly cover all global opportunities available to sellers through selling on Amazon. We will cover each country from the U.S. to the UAE, their benefits, and where to find help (in Seller Central, for example). Click here to register. See other upcoming webinars here.
Advertising with sponsored ads can help you do what's important to you, during and after the holidays. Here is our top tip:
Create a Sponsored Products campaign: Start with automatic targeting, where Amazon ad systems do the work of targeting keywords and products that are similar to your ad. This will give you insight into how shoppers find and buy your products.
After two weeks, go to the campaign manager, download your search term report, and see which terms generate the most sales for you. Use these to create a keyword-targeted manual campaign, and set competitive bids for those top-performing keywords to help maximize sales.
Looking for more guidance? See our New Advertiser Success Guide for step-by-step guidance.
Follow us on LinkedIn to learn more.
There is a limited time window in which you can join Seller Fulfilled Prime (SFP) before the end of 2019. The final deadline for applications in 2019 is on October 31, 2019.
SFP is the fulfillment program that allows you to ship Prime products directly from your own location.
Three reasons to join SFP before the deadline:
October 22, 2019, 4:30 - 5:30 p.m. (BST): This Webinar "Get ready for the peak season with Advertising and Outlet!" is aimed at Sellers who want to improve their performance in the US ahead of the most important season of the year. There will be two guest speakers from the US presenting sections of the webinar.
Click here to register.
See other upcoming webinars here.
We are excited to introduce Prime Exclusive Discounts. It is a new way to reach millions of Prime members on Prime Day - and every other selling day of the year.
Details about Prime Exclusive Discounts:
To create a discount, click the Advertising tab in Seller Central and select Prime Exclusive Discounts.
For more information, including eligibility requirements, go to Prime Exclusive Discount.
VAT Services on Amazon is a VAT compliance solution that allows you to easily manage your VAT registration and filing obligations online through Seller Central. Now you can spend more time expanding your business across Europe and less on VAT. Learn more about VAT Services on Amazon.
We have added the ability to represent common buyer and order attributes (for example, Order ID and ASIN) within Response Templates. This new capability will support you with creating reusable responses to commonly asked questions from buyers. To get started, see the Manage E-mail Templates page.
17th October 2019, 10-11am (BST): Learn about the free marketing tools available to Brand Owners, including Amazon Brand Registry, A+ Content, Brand Analytics and more! This webinar is suitable for Sellers who have completed Amazon Brand Registry, or plan to in the future.
Click to Register.
See other upcoming webinars here.
The Fix stranded inventory page now has automated actions for relisting stranded inventory and changing fulfilment channels.
Automatic relist will automatically relist inventory that has been stranded under the stranded reasons of Listing Closed, Listing Closed and inventory error, and Item discontinued.
Automatic change to FBA will automatically change the fulfilment channel to FBA for inventory that has been stranded under the stranded reason of Merchant Fulfilled.
By default, listings under these stranded reasons will be Relisted or Changed to FBA after they have been stranded for 14 days. You can adjust Auto Relist and Auto Change to FBA settings by clicking Edit automatic-action settings on the Fix Stranded Inventory page to fix these issues more quickly. Automatic change to FBA can be configured to change fulfilment channels in less than one day by changing the setting to 0 days, and Automatic relist can be set to relist in as less than two days.
If there is a listing that you do not want to be automatically relisted or changed to FBA, use the drop-down actions box next to the listing on the Fix Stranded Inventory page and click Opt out of auto action to prevent automatic actions for that FNSKU.
Amazon Business customers can now set buying policies on their account to block offers for which invoices are not generated automatically by the VAT Calculation Service. Once enabled, ineligible offers will be filtered out of search results by default, and buyers will no longer be able to purchase them.
Ensure your offers remain available to all business buyers by activating Amazon's free invoicing solution.
Activate the VAT Calculation Service
The VAT Calculation Service can automatically generate VAT invoices on your behalf that customers will be able to download from their account. A badge Downloadable VAT Invoice and VAT-exclusive prices will also be displayed to business customers on eligible offers, which can help you grow your B2B sales.
Visit our dedicated pages to learn more about the VAT Calculation Service and VAT invoice policies available to Amazon Business customers.
We have launched the ability for business customers to request quantity discounts on Amazon.fr, Amazon.it and Amazon.es. Sellers enrolled into the Amazon Business feature set can receive and respond to quantity discount requests directly from the Manage Quotes portal. This feature is in parity with the existing version on Amazon.de and Amazon.uk, and will help sellers to increase their sales to business customers on Amazon.
Visit the Manage Quotes portal -
Sellers now also have the ability to respond to quantity discount requests in bulk directly in the portal. They can generate a downloadable report with up to 1,000 business customer requests, set up quantity discounts and upload their responses in one go. Sellers using the Amazon Marketplace Web API (MWS) can request a country level report, and upload their response via feed. Please refer to the help page on Seller Central and the MWS documentation for further information.
11th October 2019, 10-11am (BST): Go Small and Save Big with FBA Small and Light! Learn about the benefits, how to get set up, plus tips and tricks to help you save time and money.
Click to Register.
See other upcoming webinars here.
VAT Services on Amazon is a VAT compliance solution that allows you to easily manage your VAT registration and filing obligations online through Seller Central. Now you can spend more time expanding your business across Europe and less on VAT. Learn more about VAT Services on Amazon.
Amazon uses your emergency contact phone number if there is a critical issue concerning your account. This number will not be visible to buyers and can be different from other phone numbers on file. We recommend a contact who you would want to be notified by Amazon in the event of critical issues.
Review your emergency contact details in Notification Preferences
When you join SFP today, you will benefit from up to 100% discount off the Amazon referral fee* on the first 500 units, you sell with the programme. Take the chance to save up to -3,750 to jump-start SFP and start selling Prime products directly from your own warehouse. This promotion is open to sellers who have never used SFP in the past.
Sign up to SFP now.
Learn more about the promotion here.
*Terms and Conditions apply
If you are taking time off soon, adjust your Seller Central settings to avoid receiving orders while you are away. You can change your listing status to inactive - just make sure that you check for pending orders, because they will not be cancelled automatically. It is important, even if your listings are set to inactive, to process return requests and respond to messages from customers within 24 hours.
You can still find it in the same place in Seller Central (Advertising > A+ Content Manager).
Visit A+ Content! For more information, click here.
Along with the new name, which is now the same across both Seller Central and Vendor Central, we have made several improvements to the experience that we want to tell you about:
1. Publish A+ to many ASINs at the same time, not 1x1 to SKUs - Before, sellers needed to submit A+ Content to one SKU at a time, including all of the child SKUs in many categories. Also, sellers needed to deal with confusing differences about whether to submit A+ for a parent or child SKU. Not anymore. The new A+ Content Manager experience enables you to create a piece of content and search for and apply the content to many different ASINs - not SKUs - from different ASIN families. We also show you the image, ASIN title and other information on the ASINs, not just the SKU like before.
2. Mobile preview - The new A+ Content Manager allows you to quickly flip to preview mode and see both desktop and mobile preview on the same screen.
3. Create language variations - Previously, A+ Content only supported one language per country. Now, the new A+ Content Manager allows you to support other shopper languages in each country, such as English and Spanish in the US, English and French in Canada, and others. When you click to create language variations for your content, we show you all of the supported languages in the country and create a draft with your content and applied ASINs for each language you choose.
We are looking forward to delivering these new features to you and look forward to working with you.
To recognise the innovation and contribution of small and medium sized business owners in their communities and in Amazon stores, we are launching the Amazon Small Business Awards.
Small and medium sized business owners on Amazon are invited to apply. Share the story behind your brand and have a chance of winning a prize package worth up to -75,000. Prizes include: account management support for 6 months, a package of -10,000 Amazon search advertising credits and additional promotional support, and an expenses paid trip to Amazon's Seattle headquarters for in-person meetings.
We are removing the Tiered Fees for Amazon Business on Amazon.co.uk and Amazon.de, effective from October 20, 2019.
With this change, standard referral fees will apply to all business transactions. To find out more about referral fees, see the Selling on Amazon Fee Schedule.
Brad and Kara Brynteson, co-founders of HomeEco, made their new American Dreams come true by running their Amazon business from the cabin of a well-loved Albin trawler. They are able to enjoy freedom and spend more time with their family and two kids, while running a business that produces reusable and eco-friendly products for homes.
Gain essential information and best practices about getting started with FBA by registering for our upcoming live webinars on 24th September (in English).
In the 60-minutes live webinar you'll learn:
Register Now and ask your questions directly to one of our experts (Live Q&A session)
Gain essential information and best practices about getting started with FBA by registering for our upcoming live webinars on 24th September (in English).
In the 60-minutes live webinar you'll learn:
Register Now and ask your questions directly to one of our experts (Live Q&A session)
Introducing the new and improved VAT Services on Amazon automated VAT filings solution. You can now complete your VAT filings and payments within minutes, free for the first year of subscription.
We are excited to announce that you can now manually upload VAT invoices in Seller Central to make them available for download to customers.
How does it work?
Go to Manage Orders, locate the order for which you wish to upload an invoice, click Upload Invoice and follow the instructions. Once the invoice document has been processed (it can take up to 15 minutes), the customer will be able to download it from Your Orders page.
Why is this important?
Customers will no longer need to contact you through the Buyer-Seller messaging service to request invoices, as they will be able to download them directly from their account. In addition, this feature can help you comply with your legal invoicing obligations as well as with the Amazon Business invoicing policy
How to automate invoicing?
If you do not want to upload invoices manually, Amazon offers a free automated invoicing solution. The VAT Calculation Service calculates the VAT included in your listing price and automatically provides customers with downloadable VAT invoices on your behalf. It can also help you increase your B2B sales as VAT-exclusive prices and a badge Downloadable VAT invoice will be displayed to business customers on eligible offers. To enable the service, enter basic tax information in Seller Central and confirm by clicking on Agree and Activate. If you use a compatible third-party solution, your invoices can also be uploaded on Amazon automatically.
Visit our dedicated pages to learn more about how to upload your invoices and the VAT Calculation Service.
To encourage you to keep testing new products on Amazon in Europe , we are extending our offer to waive monthly storage and removal fees for new-to-Amazon ASINs in eligible product categories up to April 1, 2020.
To learn the details and find out if you qualify, visit Monthly storage and removal fee promotion for new ASINs.
Customers are now required="" to submit a comment when requesting returns with the reason "inaccurate website description" on desktop. You can use these comments to proactively diagnose and address the drivers of customer dissatisfaction and returns, and increase your profitability.
View return comments on the Voice of the Customer page in Seller Central
We are making some changes to the Amazon Services Europe Business Solutions Agreement that will enter into effect on October 1, 2019.
Please review the upcoming changes here.
In the event of a "no deal" Brexit, the UK government has advised that the movement of goods between the UK and European Union countries could potentially be disrupted. The UK's scheduled departure date from the EU is October 31, 2019.
Though the UK government has not provided guidance on how long a potential disruption might last, you might not be able to fulfil items shipped from the UK to mainland EU countries, or vice versa.
The best way to prepare is to ensure that you have inventory on both sides of the UK/EU border at all times. If you don't have warehouses on both sides of the border, consider joining Fulfilment by Amazon to help prepare for any potential disruption.
For FBA sellers, consider:
The UK government has produced a partnership pack to help businesses in the event of a no-deal Brexit. The pack includes guidance on customs, excise, VAT and regulatory changes. If a no-deal Brexit occurs, the UK government has advised that it will require the payment of UK import VAT when goods with a value of -135 or less first arrive in the UK.
For more information, go to Brexit guidance.
We have launched an updated version of the Fix stranded inventory page. The new page includes a Stranded reason column that provides insight into why inventory is stranded and what steps can be taken to resolve the issue. It also provides a Date of stranded event column and additional sorting features to help you better understand how long your inventory has been stranded, why it is stranded, and what actions you can take on your inventory.
Selling Partners with a professional account can now reprice upwards with Automate Pricing by selecting the "Compare off Amazon" option while creating a repricing rule. With this option, you will be able to raise prices to the competitive price from major national retailers in cases when no other reference price is available.
A 7-Day Deal is a time-bound, promotional offer where an item is featured for up to 7 days on the Amazon Deals page. 7-Day Deals will also receive a "Limited time deal" badge in search results, driving more visibility to your deal and brand. You can create both 7-Day Deals and Lightning Deals on eligible products in the Deals Dashboard in Seller Central.
There is a base merchandising fee for every 7-Day Deal you run. You can find the fee amount on the Deal Details page in the Deals Dashboard. For more information on Deals, please refer to our Deal Help Pages.
For any questions, click Contact us.
Single sign-on is live on the Amazon Seller App! If you have cross-regional accounts, you can access any of your accounts seamlessly after signing in to the app. Once you sign in, use the switcher located at the left navigation menu to alternate between Amazon stores. If your accounts are not linked, visit here to see the instructions of how to link accounts.
With Amazon's Partnered Carrier Programme, you get discounted rates when shipping small parcels from a UK, German, French, Italian or Spanish address to fulfilment centres in those countries. And starting October 1, 2019, we're reducing rates by 14% for shipments sent from a UK address to a local Amazon fulfilment centre.
For more information, visit our program page.
As previously announced, changes to FBA removal and disposal fees in Europe take effect today. The effective changes are as follows:
Removal and disposal fee changes
For more information, visit the rate cards on https://services.amazon.co.uk/services/fulfilment-by-amazon/pricing.html.
Discover apps to help manage and grow your business across the globe using the Marketplace Appstore in Seller Central. The Marketplace Appstore is an index of trusted tools to automate and streamline your business operations. From pricing and inventory management, to monitoring advertising, analytics, and accounting, you can now gain access to an array of automated tools to support your business. The Marketplace Appstore includes apps created by Amazon and those built by other developers to work hand in hand with Seller Central systems.
Go to the Marketplace AppstoreTo enhance your Amazon selling experience, find tools to automate your business in the Marketplace Appstore. Apps created by Amazon and external Developers may help you focus on what matters most: your customers.
On August 30, 2019, Amazon launched a new set of attributes specific to shoe sizes that will be used to display standardised and consistent size values to onsite customers. These standards will become enforced on October 30, 2019. Refer to the Shoe Size Standards to set up or edit your listings before October 30.
Amazon shoppers all over the world are looking for products like yours. Help put yours right in front of them-advertise in your eligible marketplaces.
Benefits:
- Reach a new customer base to help grow your sales
- Launch campaigns in minutes, no language skills needed
- Pay only when your ad is clicked
How to get started:
1. Find a marketplace where you are eligible to advertise
2. Sign in to Seller Central for that marketplace (registration required="")
3. Visit the campaign manager and select "Create a campaign"
Learn MoreReady to advertise globally? Get started
Already a global advertiser? Explore our learning console, where you can learn more tips for growing your business.
Try SFP today and benefit from up to 100% discount off the Amazon Referral Fee* on the first 500 units, you sell with the programme. Limited Time offer! Do not miss this opportunity to start selling Prime products directly from your own warehouse. This promotion is open to sellers who have never used SFP in the past.
Sign up to SFP now > https://sellercentral.amazon.co.uk/seller-fulfilled-prime/register/welcome?ref=_hl-uk-sfp-2019-promo
Learn more about the promotion > https://sellercentral.amazon.co.uk/gc/seller-fulfilled-prime/try-sfp?ref=_hl-uk-sfp-2019-promo
*Terms and Conditions apply
On October 1, 2019, new volume-based storage limits will go into effect. When you maintain an Inventory Performance Index of 350 or higher per quarter, you will get unlimited storage for standard-size, oversize, clothing and footwear items. Sellers who do not maintain a score of 350 or higher will have quarterly storage limits. You will be able to see your potential limits on the new storage monitor on the Inventory Performance Dashboard.
Learn more about the storage limit policy changes.
According to the amendments in the German VAT Code (Sec. 22f UStG), Amazon must obtain a Tax Certificate from sellers who are required="" to be tax registered in Germany. This also applies to Sellers who are already VAT registered in Germany. Please note that sellers legally-established in a country of the European Union, Iceland, Lichtenstein or Norway who do not provide a Tax Certificate by October 1, 2019 will no longer be able to sell on Amazon.de or to customers in Germany. Amazon cannot influence the time for processing your Tax Certificate application at German tax offices wherefore an immediate action is required="" to avoid selling friction on October 1, 2019.
To learn more about the legislation, we highly recommend attending one of our upcoming interactive webinars on the following dates
For English:
29/08/19 at 2-3 pm ; please register here
For Deutsch:
27/08/19 von 12-13 Uhr ; bitte registrieren Sie sich hier
Per l'italiano:
28/08/2019 alle ore 16:00 - 17:00; per registrarti clicca qui
Pour le fran-ais:
29/08/19 - 16h00-17h00; veuillez vous enregistrer ici
Para Espa-ol;
Jueves 29 Agosto de 11-12h; por favor reg-strese aqu-
For sample images of the correct documents required="" and other FAQ, visit Comply with your new German tax obligations.
VAT Services on Amazon is a VAT compliance solution that allows you to easily manage your VAT registration and filing obligations online through Seller Central. Now you can spend more time expanding your business across Europe and less on VAT. Learn more about VAT Services on Amazon.
Try SFP today and benefit from up to 100% discount off the Amazon Referral Fee* on the first 500 units, you sell with the programme. Limited Time offer! Do not miss this opportunity to start selling Prime products directly from your own warehouse. This promotion is open to sellers who have never used SFP in the past.
Sign up to SFP now > https://sellercentral.amazon.co.uk/seller-fulfilled-prime/register/welcome?ref=_hl-uk-sfp-2019-promo
Learn more about the promotion > https://sellercentral.amazon.co.uk/gc/seller-fulfilled-prime/try-sfp?ref=_hl-uk-sfp-2019-promo
*Terms and Conditions apply
A 7-Day Deal is a time-bound, promotional offer where an item is featured for up to 7 days on the Amazon Deals page. 7-Day Deals will also receive a "Limited time deal" badge in search results, driving more visibility to your deal and brand. You can create both 7-Day Deals and Lightning Deals on eligible products in the Deals Dashboard in Seller Central.
There is a base merchandising fee for every 7-Day Deal you run. You can find the fee amount on the Deal Details page in the Deals Dashboard. For more information on Deals, please refer to our Deal Help Pages.
For any questions, click Contact us.
Starting on September 15, 2019, Amazon will automatically make eligible UK inventory available to selected UK charitable organisations when you choose to dispose of excess and unsellable items in the UK.
By securing agreements with selected charitable organisations, FBA helps to remove supply chain, language and cost barriers to the donation process. You may also benefit from special VAT regimes on donations. For more information, including the list of charities, visit FBA Donations programme.
Please note that the donation option will apply to inventory you select for disposal manually and through automatic disposal settings.
You can opt out of the donation program at any time by disabling FBA Donations in your FBA settings.
The South Korean Government has expanded existing legislation requiring non-resident companies providing "remote services", to begin collecting South Korean VAT on these services, when they are provided to South Korean residents or persons who are not registered for VAT. In this context, remote services provided by Amazon are the Selling on Amazon fees (listing/referral services), monthly subscription fees, and Sponsored Ads. The new rules take effect from September 1, 2019.
Unless a seller has provided Amazon with its South Korean Business Registration Number (BRN) as evidence that it is VAT-registered in South Korea, the rule requires Amazon to collect and remit South Korean VAT at a standard rate of 10% on Selling on Amazon fees, paid by sellers who are residents of South Korea.
South Korean sellers who provide Amazon with their BRN will not have a VAT of 10% applied to their Selling on Amazon fees.
To provide Amazon with your South Korean VAT ID:
Our research shows that ASINs with titles that do not meet Amazon's requirements result in a poor customer experience. Your business is important to us, and we want to make sure that both your business and the customer experience are not compromised by product titles that are excessively long, contain irrelevant information, or fail to identify the product. Amazon currently requires that titles for non-media products comply with our Product title requirements.
Effective September 6, 2019, a non-media ASIN may be search-suppressed if it violates any of the following criteria:
When an ASIN is suppressed from search for any of these reasons, you will be notified on the Manage Inventory page in Seller Central under the Suppressed tab, along with the specific reason for the ASIN's suppression. You can fix the product title by clicking the Edit button. Once the title is fixed, we will lift the search suppression and the ASIN will appear again on Amazon search.
Now all Fulfilment by Amazon Professional sellers with an overall rating of at least 3.5 stars can take advantage of Outlet to help increase sell through, improve cash flow, optimize inventory levels, and reduce total storage fees on overstocked inventory.
Customers shop Outlet for markdowns and deals on overstock, clearance products. Amazon helps drive customers to Outlet through direct emails and ad placements, including on Amazon's homepage.
Why use Outlet?
Visit About Amazon Outlet to find out how it works and learn how to create your own Outlet deals and or Outlet sales
Join us for an upcoming webinar to learn how to get the most out of advertising with sponsored ads. Whether you are new to advertising or want to take your campaigns to the next level, we have topics that will help you meet your goals.
Amazon Advertising specialists will be on hand during the webinars to answer your questions.
Upcoming webinars:
Help increase your sales with Amazon sponsored ads (Introductory)
For sellers not currently enrolled in Amazon Brand Registry:
5th August at 11:00 AM BST
19th August at 11:00 AM BST
For sellers enrolled in Amazon Brand Registry and vendors:
12th August at 11:00 AM BST
28th August at 11:00 AM BST
Next steps for success with sponsored ads (Intermediate)
For sellers enrolled in Amazon Brand Registry and vendors:
12th August at 11:00 AM BST
27th August at 11:00 AM BST
For sellers not currently enrolled in Amazon Brand Registry:
6th August at 11:00 AM BST
20th August at 11:00 AM BST
Workshop: automatic and manual targeting (Intermediate)
1st August at 11:00 am BST
29th August at 11:00 am BST
All you need to know about budgets and bids for sponsored ads (Intermediate)
8th August at 11:00 am BST
Understanding keywords: Concepts and optimization tips (Intermediate)
22nd August at 11:00 am BST
Amazon sponsored ads office hours (Intermediate)
Every Friday at 11:00 am BST
The South Korean Government has expanded existing legislation requiring non-resident companies providing "remote services", to begin collecting South Korean VAT on these services, when they are provided to South Korean residents or persons who are not registered for VAT. In this context, remote services provided by Amazon are the Selling on Amazon fees (listing/referral services), monthly subscription fees, and Sponsored Ads. The new rules take effect from September 1, 2019.
Unless a seller has provided Amazon with its South Korean Business Registration Number (BRN) as evidence that it is VAT-registered in South Korea, the rule requires Amazon to collect and remit South Korean VAT at a standard rate of 10% on Selling on Amazon fees, paid by sellers who are residents of South Korea.
South Korean sellers who provide Amazon with their BRN will not have a VAT of 10% applied to their Selling on Amazon fees.
To provide Amazon with your South Korean VAT ID:
Following the creation of a 3% digital services tax in France, we would like to inform you that we will have to adjust our referral fee rates on Amazon.fr to reflect this additional cost. Starting October 1, 2019, the referral fee on sales that occur on Amazon.fr will increase by 3%. For example, on an item for which the referral fee is currently 15%, you will pay a fee of 15.45% from October 1, 2019.
Additional examples:
For more information about these upcoming changes, including fee schedules, definitions and examples, refer to the Selling on Amazon Fee Schedule: https://sellercentral-europe.amazon.com/gp/help/200336920
As previously announced, changes to Fulfilment by Amazon storage fees take effect today across the United Kingdom, Germany, France, Italy and Spain, reflecting the changing costs of inventory storage. As of August 1, 2019, we no longer charge long-term storage fees for inventory that has been in a European fulfilment centre for 181 to 365 days, and we have reduced the monthly inventory storage fee on oversize items. These reductions reflect our continued investment in supply chain innovations.
For inventory that has been in a European fulfilment centre for more than 365 days, long-term storage fees are now assessed on a monthly basis, and we have introduced a minimum long-term storage fee.
For more information, visit 2019 Fulfilment by Amazon fee changes (Europe).
The changes also apply to storage fees for Multi-Channel Fulfilment and FBA Small and Light.
VAT Services on Amazon is a VAT compliance solution that allows you to easily manage your VAT registration and filing obligations online through Seller Central. Now you can spend more time expanding your business across Europe and less on VAT. Learn more about VAT Services on Amazon.
We are pleased to announce that you will get free monthly storage for your eligible Pan-European FBA products when you meet target inventory levels. By maintaining sufficient inventory, we can place it closer to customers and offer faster delivery across Europe, which can lead to increased sales.
The promotion begins August 1, 2019, and will run through March 31, 2020.
How to get free monthly storage
Determine your eligible FBA products Standard-size Pan-European FBA products with 25 or more units sold in the month are eligible.
Before the start of each month, we will also flag products in the Restock Report that are automatically eligible.
Maintain the target inventory range and Pan-European FBA enrolment Keep your inventory level between 4 to 8 weeks of cover and maintain Pan-European FBA enrolment on eligible products for at least 21 days in a given month to qualify for free storage each month.
For products flagged as automatically eligible, keep your inventory level in the range displayed in the Restock Report and maintain Pan-European FBA enrolment for at least 21 days in a month to qualify.
Free monthly storage can start in August (charge waived in September), so start planning your shipments today!
Visit Target inventory monthly storage fee promotion for complete details on earning the monthly storage fee waiver.
We periodically review FBA removal and disposal fees. As a result of our most recent review, we are adjusting certain FBA removal and disposal fees in Europe, effective September 3, 2019. We're notifying you now so that you have time to plan for these changes.
Removal and disposal fee changes (starting September 3):
See 2019 removal and disposal fee changes for complete details, including current and new rate comparisons.
Sponsored ads and Stores are now available to sellers in Australia. Sponsored ads allow sellers to reach Amazon customers as they research and discover products. Ads appear on search results and relevant product pages, directing customers to product detail pages or Stores. Stores allow sellers with a brand registered in the Brand Registry to create their own website with a branded URL on Amazon and showcase a curated brand story and product portfolio.
We have listened to your feedback and have improved the Add a Product and Edit Product workflows. During the next several weeks, you will have access to new features that make the interactive listing process simpler. For example, you will be able to view detail page information side-by-side with your product data when you edit listings. This new experience will replace the current Add a Product and Edit Product workflows.
As of today, the EU FBA Commingling programme is available in all EU7 countries.
By participating in the Commingling programme, sellers can inbound their inventory without additional -X00' labels, thereby lowering their operational costs and enabling Amazon to deliver products to customers faster
For more information regarding the Commingling programme and inventory eligibility, visit Commingled Inventory with Manufacturer barcode.
Behavior of Flat file New Orders Reports is being fixed on Seller Central. From July 29, 2019, if you have enabled the Billing preference on the Column Picker UI for order reports, you will see the Billing name column in the Flat File New Orders Reports, by default.
We are making several changes to the Amazon Services Europe Business Solutions Agreement that will enter into effect, August 16. The changes are available to review here.
Effective June 1, 2019, Multi-Channel Fulfilment (MCF) fees across the United Kingdom, Germany, France, Italy and Spain have been adjusted to reflect the changing costs of fulfilment and transportation and to align with similar changes made to Fulfilment by Amazon (FBA) fees.
The following changes are now in effect:
For more information, refer to 2019 Multi-Channel Fulfilment fee changes. We welcome your feedback on these changes at eu-fba-fee-announce-feedback@amazon.com. The FBA business team will review each comment.
The new Voice of the Customer dashboard is a hub where you can see customer feedback for your offers to understand how they are performing relative to similar products and to identify and fix common issues affecting customers. The new dashboard can help you optimise your listings and ensure that your products are labelled correctly, packaged optimally and working as advertised.
You can now reach millions of customers across 10 countries through Amazon's stores.
To help you grow your business internationally, we are offering you the ability to sell in 10 countries at a steeply discounted price. Through this change, you can register to sell in North America, Europe, Japan, and India, and we will limit your total monthly subscription fee for all your accounts to $39.99, a discount of up to $89.00 per month off your fee. Click here to get started.
We have simplified the configuration of VAT calculation and invoicing for your account, allowing you to complete your settings from a single page. Click here to complete your settings. Once completed, invoices will be provided for all your Amazon orders, and VAT-exclusive prices will be displayed on your offers to customers.
If you have any questions, refer to our EU VAT Calculation Services Methodology Help page, or you can contact us.
In April, hundreds of sellers responded to an invitation on Seller Forums to ask questions about the Amazon Seller mobile app. They placed more than 500 "likes" on the questions that mattered most. The mobile app team answered the most liked questions in a special Q&A session.
FBA fee reimbursement policy
To provide a consistent FBA fee reimbursement experience, starting from May 16, 2019, we will standardize the FBA fee reimbursement window for weight and dimension related cases to rolling 90 days starting from your first contact.
We will evaluate your fee reimbursement request once we receive it and provide updates in a timely manner. Please do not submit duplicated reimbursement requests for the same item. It will slow down the reimbursement request evaluation process. Thank you for your cooperation.
For more information, click here.
Today we are announcing the Inventory Performance Index, a new metric that aggregates data from your sales, inventory levels and fees to measure how well you are managing your FBA inventory across all European marketplaces (including the United Kingdom). See your current score and ways to improve via key influencing factors on Inventory Performance Dashboard.
The higher your score, the better your performance. On October 1, 2019, new volume-based storage limits will go into effect. When you maintain an Inventory Performance Index of 350 or higher per quarter, you will get unlimited storage for standard size, oversize, clothing and footwear items. Sellers who don't maintain a score of 350 or higher will have set storage limits for the calendar quarter. Under this new policy, more than 90% of Sellers will be granted unlimited storage. Find out more about the Storage Limit Policy change.
We have updated the programme enrolment criteria for you to enjoy the benefits of Pan-European FBA for even more products that exist in fewer than five European marketplaces. Check the Pan-European FBA offer requirements for your products on this page, and note that more products may now appear as eligible.
Due to a technical error, you might not have received some emails from Amazon. The error occurred on April 23, 2019, for approximately 12 hours. Only select Amazon emails were impacted. The issue has been resolved.
Check your Account Health, Manage Orders and Buyer Message pages for any outstanding actions. We will ensure that sellers who miss performance SLAs due to this issue will not have their metrics negatively impacted. Please note that Seller Support does not have further information. (04/26, 04:05 UTC)
Over the past few months, you've participated in our first two Q&A sessions on the forums about Customer Product Review and A-to-z Guarantee Claims. Next up in the Q&A series is the Amazon Seller app team. Post a question by April 26, and use the "like this post" feature to endorse other questions you would like to see answered. We will reply to the questions that receive the most likes.
From April 16, 2019, we have excluded Seller-Fulfilled Prime orders when evaluating your performance for Premium Delivery. Refer to the Premium Delivery and guaranteed delivery help page for more details on metrics and thresholds. There is no change to Seller-Fulfilled Prime eligibility evaluation. For more details on Seller-Fulfilled Prime eligibility, refer to the Seller-Fulfilled Prime help page
As announced earlier, we are waiving the long-term storage fee for inventory aged 181-365 days for the February 15, 2019 assessment. For more information, refer to the 2019 Fulfilment by Amazon storage fee changes.
The Worldwide FBA Export programme launched in UK can help you reach customers all over the world free of cost. To enable or disable the FBA Export Worldwide programme, click here.
For more details on the programme, eligible ASINs, policies, returns, requirements, refer to the help page.
Amendments to the Russian VAT legislation require Amazon to calculate and collect VAT on monthly subscription fees, Selling on Amazon fees, and advertising fees from all Russia-based sellers. Starting February 2019, Russia-based sellers will be charged 20% Russian VAT, regardless of whether they are VAT-registered or not.
To learn more about Russian VAT, and for answers to frequently asked questions, refer to our help page.
Decide what to sell in Europe with more confidence using Global Expansion Opportunities, a Seller Central tool that provides guidance on which of your products have high sales potential in Amazon's European marketplaces. It recommends products based on type, brand, reviews, and sales of existing or similar items. Bookmark and visit your personal list of recommended products regularly.
Starting February 2, 2019, you can view and download your seller fee tax invoices directly from Seller Central. You will continue to receive an email notification when a new invoice becomes available, however it will no longer include a PDF attachment of the invoice.
To access your invoice, click here.
Amazon periodically adjusts the minimum purchase amount required="" for non-Prime customers to get free shipping. Starting February 1, 2019, all orders with $25 or more of eligible items qualify for free shipping.
Grow your business using the Service Provider Network on Seller Central. The network covers 16 service categories, offered by 700+ providers. Enter where you're located, where you want to sell, and what services you need help with, whether it's optimizing your advertising, managing taxes and product compliance, or setting up international shipping. You can quickly narrow down your search, filtering companies by reviews, type of service, the location of the provider, and the languages they support.
In addition to Restricted Products policy violations, we also recently added Customer Product Reviews policy violations to the Account Health dashboard in Seller Central. Here you will see any actions we've taken that might affect your ability to sell, the reasons for those actions, and next steps to resume selling.
You can review our customer product review policies here. You can also browse our replies to sellers' most frequently asked questions about customer product reviews policies in the Seller Central Forums here.
FBA's next monthly inventory cleanup is scheduled for February 15, 2019. New inventory charges have been introduced. For more information, visit FBA long-term storage fees.
Your virtual employee, Alexa, has gained new skills to help you manage your Amazon business from any Alexa-enabled device. Now you can get sales updates in a variety of time ranges and at a more granular level to help you compare sales performance over time.
To get started, enable the Amazon Seller Central skill, complete account linking by signing in with your Amazon seller credentials, and then say "Alexa, start Seller Central."
New things to try:
"What were my sales on December 10th?"
"What were my sales last week?"
"What were my sales from December 1st until yesterday?"
We have recently added Restricted Products policy violations to the Account Health section of Seller Central. View your Account Health to see any actions we have taken that mightay affect your ability to sell, the reasons for those actions, and next steps to resume selling.
You can view your Account Health in Seller Central by clicking on the Performance Performance tab.
Effective November 15, 2018, we will only display Guaranteed Delivery Date messaging on seller-fulfilled offers that have the Prime badge. You can still enable One-Day Delivery and Two-Day Shipping if you are eligible for Premium Shipping options, but you will only see Guaranteed Delivery Date messaging on your offers if they are Seller Fulfilled Prime (SFP) or Fulfilled by Amazon (FBA).
For more information about SFP enrollment and eligibility, refer to the Seller Fulfilled Prime Help page. For more information about FBA, refer to the Fulfillment by Amazon Help page.
Take a look at the new Advertising for Brand Owners handbook. It guides registered brand owners on using different advertising products to build awareness and loyalty on Amazon. It covers Headline Search Ads, Amazon Stores, and Sponsored Products - what they are, what they can do for you, and how you can set them up.
Download Advertising for Brand Owners from Seller University
At Amazon, we're creating effective ways to keep malicious actors out of the marketplace and your business safe. We'll cancel any order that we suspect of being related to buyer abuse, and we'll also close the accounts of buyers engaging in fraud.
Reach shoppers when they go to detail pages or search results looking for products like yours. You can use manual targeting to aim your ads towards specific ASINs, product categories, and search keywords. And when you use automatic targeting, you can control your default bid settings and Amazon will automatically adjust targets based on your ad's performance.
Watch the 5-minute video to learn more about the new targeting features
As the year draws to a close, we want to thank you for your collaboration in better managing aged inventory, which has helped us improve efficiency across our fulfillment network. While the costs to fulfill, transport, and deliver orders increased this year, our continued investment in supply chain innovation allows us to limit the fee changes for 2019. Certain fulfillment fees will be increasing, while many storage and referral fees will go down. Our goal was to minimize the impact of these adjustments for as many of you as possible, and we expect over 40% of FBA units shipped to experience no change-or even a decrease.
The storage fee changes will take effect February 15, 2019.
The fulfillment fee changes and referral fee changes will take effect February 19, 2019.
We are notifying you now so you can plan accordingly.
Links to all 2019 selling fee changes are also available at amazon.com/selling-fee-changes.
If you're taking time off soon, adjust your Seller Central settings to avoid receiving orders while you're away. You can change your listing status to Inactive, just be sure to check for pending orders since they won't be cancelled automatically. It's important, even if your listings are set to inactive, to process return requests and respond to messages from customers within 24 hours.
Canada Post has started accepting international parcels from national postal services. However, there may be delays in deliveries as Canada Post works through its backlog. Please contact your national postal service provider for the latest delivery times for parcels into Canada.
Consider the following actions to facilitate holiday shopping for customers and minimize potential impact of delays on your seller performance ratings:
For a limited time, you'll get a 60% discount on referral fees when you sell eligible products through Seller Fulfilled Prime to customers in your Prime region. This promotion ends February 28, 2019. See if you have eligible ASINs.
We've recently added product condition complaints to the Account Health section of Seller Central. View your Account Health to see any actions we've taken that may affect your ability to sell, the reasons for those actions, and next steps to resume selling.
You can view your Account Health in Seller Central by clicking on the Performance tab
We've listened to your feedback and are excited to invite you to use an improved Add a Product and Edit Product workflow. During the next several weeks, selected sellers will have access to new features of the tools by selecting 'Try it out' at the bottom of these pages. To improve your experience, we have introduced new features to make the interactive listing process simpler.
For example, you can now view detail page information side-by-side with your product data when you edit listings. As this new experience is work in progress, you may experience some issues. At any time, if the new version does not meet your needs you can return to the original tools by clicking the 'Go back to original link found at the bottom of either the Add a Product or Edit Product page.
Starting November 12, 2018, sellers who use bulk-upload tools will have their selling applications automatically generated for products that require approval. To view, manage, and submit your selling applications, navigate to the Selling Applications page in Seller Central.
Effective November 15, 2018, we will only display Guaranteed Delivery Date messaging on seller-fulfilled offers that have the Prime badge. You can still enable One-Day Delivery and Two-Day Shipping if you are eligible for Premium Shipping options, but you will only see Guaranteed Delivery Date messaging on your offers if they are Seller Fulfilled Prime (SFP) or Fulfilled by Amazon (FBA).
For more information about SFP enrollment and eligibility, refer to the Seller Fulfilled Prime Help page. For more information about FBA, refer to the Fulfillment by Amazon Help page.
Effective November 15, 2018, we will only display Guaranteed Delivery Date messaging on seller-fulfilled offers that have the Prime badge. You can still enable One-Day Delivery and Two-Day Shipping if you are eligible for Premium Shipping options, but you will only see Guaranteed Delivery Date messaging on your offers if they are Seller Fulfilled Prime (SFP) or Fulfilled by Amazon (FBA).
For more information about SFP enrollment and eligibility, refer to the Seller Fulfilled Prime Help page.
For more information about FBA, refer to the Fulfillment by Amazon Help page.
Based on changes to New Jersey State tax law, Amazon will begin calculating, collecting, and remitting sales and use tax for all orders shipped to customers in New Jersey on November 1, 2018.
Your existing tax calculation settings, order details, and payments reporting will update automatically to reflect this change. No action to your tax settings or seller account is required="".
Answers to common questions are available in the Marketplace Tax Collection FAQ. Consider working with your tax advisor to determine any ongoing tax remittance and reporting obligations your business might have.
For more information from Amazon, see Marketplace Tax Collection FAQ
For more information from New Jersey, see Sales Tax Information for Remote Sellers
Product reviews help customers to make informed buying decisions, and reduce returns and complaints. We have recently updated our policies to ensure that reviews for all products sold on Amazon are accurate and complete. Please take a moment to review our policies, and ensure you follow the guidelines when you’re encouraging customers to give reviews.
Learn more about the Customer Product Reviews PolicyFulfillment by Amazon’s next inventory cleanup is October 15, 2018. Changes to long-term storage fees have been introduced. For details, see
FBA long-term storage fees.Automate Pricing allows you to quickly update prices across a large catalog of products, without spending a lot of time to make updates listing by listing. With the newly launched business pricing rules, Amazon Business sellers can now create rules that will automatically update your business prices and quantity discounts. You can make these updates based on changes to your consumer prices, saving both time and effort. Similar to existing price rules, you can control the prices by defining rule parameters, setting minimum and maximum price boundaries, and selecting the SKUs on which to automate pricing.
For more information, see
Create a business pricing rule or visit the Automate Pricing tool to get started.For a limited time, we are offering participating sellers long-term storage fee (LTSF) reimbursements for qualifying newly launched products.
Amazon will reimburse participating FBA sellers for up to six months of long-term storage fees for new-to-Amazon ASINs in qualifying categories* created between August 21, 2018, and November 30, 2018, and received at a fulfillment center by December 5, 2018.
To participate in the promotion, you must opt in by clicking the "I accept the promotion" link on the Long Term Storage promotion help page. The promotion help page also has full details, including eligibility terms and conditions.
*Qualifying product categories Apparel, Appliances, Arts , Crafts & Sewing, Automotive, Baby Products, Beauty, Camera & Photo, Cell Phones & Accessories, Collectibles, Computer & Video Games, Computers, Electronics, Gift Cards, Grocery, Health & Personal Care, Home & Garden, Industrial & Scientific, Jewelry, Musical Instruments, Equipment & Accessories, Office Products, Patio, Lawn & Garden, Pet Supplies, Shoes, Sporting Goods, Tools & Home Improvement, Toys & Games, Watches, Wine
ASINs in the Media category are not eligible for the promotion.
As we partner with you to help you build a successful online grocery business, we have decided to extend the fee promotion on Grocery & Gourmet products through December 2019. Through this promotion, your referral fee rate for each sale of a Grocery or Gourmet item with a total sales price of $15.00 or less will be 8% instead of 15%.
We originally announced this promotion in October 2017 with a duration of one year. However, this promotion will now expire at 11:59PM (PST) on December 31, 2019, giving you an additional 15 months of fee savings.
To learn more about this opportunity, go to Grocery & Gourmet Fee Changes.
The total sales price is the price paid by the buyer, including the item price and any shipping and gift-wrap charges. For additional information on selling fees, see the Selling on Amazon Fee Schedule.
Fulfillment by Amazon's next inventory cleanup is September 15, 2018. Changes to long-term storage fees have been introduced. For details, see FBA long-term storage fees.
In April 2018, we changed the A-to-z Guarantee claims process to make it easier for us to detect unfair attempts from buyers to get refunds or win claims. There are also ways for you to raise the alarm. You can use the Report link in the Buyer-Seller Messaging Service if you see a suspicious message, to let us know when you think a buyer is providing inaccurate information.
Go to Buyer-Seller Messaging
On June 21, 2018, the U.S. Supreme Court upheld a South Dakota law requiring certain out-of-state sellers to collect and remit state sales tax even if they have no physical presence in the state.
If you have questions about your tax obligations in light of this decision, please seek independent legal tax advicice.
Professional sellers can view their current tax collection settings in the Tax Calculation Service here. Third party services can also remit taxes to states on your behalf. For information on some of these services, see here
The Amazon Solution Provider Network (SPN) is a one-stop shop for finding expert providers of business services such as shipping, tax and product compliance.
Starting January 30, 2019, Amazon will no longer accept older versions of Category Inventory Templates. Previously we stated that this change would take effect June 26, 2018; however, we have extended the timeline.
Amazon has improved the product listing experience allowing you to customize your templates to list multiple products from different categories together. We recommend that you start using the new inventory template experience immediately.
To learn more about how to generate the customized template, visit the Create your inventory file template Help page.
Headline Search Ads are pay-per-click custom ads for brand owners that are targeted by search keywords, and we've updated them so that they're now displayed in multiple prominent placements within search results. These ads can showcase up to three of your products and brand logo, plus a custom headline. Shoppers who click on your ads are sent to your product detail pages, custom landing pages featuring a selection of your products, or your Amazon Store.
If you are a registered brand owner, you can create Enhanced Brand Content to increase traffic and sales, and reduce negative reviews and returns of your products. The Enhanced Brand Content tool allows you to select layout templates, and add more images and merchandising information, to engage customers and give them more detail as they consider buying your product. You can add your own brand story, educate customers about your product, and build brand awareness.
See how brand owners can create Enhanced Brand Content
Enroll your brand in Amazon Brand Registry
If you are a registered brand owner, you can Amazon Fair Pricing Policy requires you to set fair shipping rates for your Seller Fulfilled items. Your shipping rates should reflect the actual cost of shipping and be comparable to the price customers would pay at other major retailers for a shipment of the same size, weight, destination, and shipping speed.
Shipping rates that exceed standard carrier rates by more than 20% will be considered unfair. Excessive shipping rates harm customer trust, and Amazon will remove the Buy Box, suppress listings, or in serious or repeated cases, suspend or terminate your selling privileges.
Please review your Shipping Settings to ensure that you are not setting excessive ship rates for expedited and premium shipping options.
Related links:
Amazon Fair Pricing Policy Prohibited Seller Activities and Actions See how brand owners can create Enhanced Brand Content Enroll your brand in Amazon Brand Registry Set pricing rules to your products to automatically adjust the price when sales meet your predefined levels. The rules help you control your prices without constant monitoring and manual changes.
Create a rule with the Automate Pricing tool
Learn more about Automate Pricing
the place to go is Boost with FBA, June 20 in New Orleans. Learn about the tools and techniques that can help you improve all aspects of your FBA business. Boost is only four weeks away, so register now
On July 1, 2018, the new FBA inventory storage limits will take effect. Storage limits will be based on your Inventory Performance Index.
The storage limits will be set by volume (measured in cubic feet) and will apply to six storage types. Visit the Inventory Performance dashboard to see if you have unlimited storage or potential storage limits for the next quarter. See the New FBA Inventory Storage Limits page for details on the limits and storage types.
Effective May 8, if you ship an order on time using Buy Shipping , and the buyer leaves seller feedback solely related to delayed or not received deliveries, you can request to have the impact of the feedback removed from your feedback rating.
A line will appear through the feedback with the following statement highlighting you were not at fault when the request was approved:
“The fulfillment issues associated with this order were not due to the seller.-?
Since 2015, Amazon Business has connected thousands of sellers to new business customers. We are excited to announce that we are now offering Amazon Business customers a new payment method called "Pay by Invoice." Pay by Invoice gives qualified Amazon Business customers the option to receive an invoice with an extended payment due date. Pay by Invoice represents a new growth opportunity for sellers by encouraging Amazon Business customers to use Amazon as their primary channel for B2B purchases.
As a seller on Amazon, you do not need to do anything to make your items available for purchase by Amazon Business customers using Pay by Invoice. Your products will automatically become available for invoiced purchasing with no added fees or effort. Amazon will handle all aspects of the invoicing process, including credit risk assessment, billing, and collection activities. For all Pay by Invoice transactions, payment to you is guaranteed, even if the Amazon Business customer is late or defaults on their payment to Amazon.
For any invoiced orders that you receive on Amazon, your payment on these orders will be credited to the available balance of your Selling on Amazon account as soon as the customer payment is processed and no later than the 7th day past the due date of the customer's invoice.
We are also launching the ability for you to get paid faster for invoiced orders. With this feature, your payment for Pay by Invoice orders will be credited to the available balance of your Selling on Amazon account immediately after shipment for a processing charge of 1.5% of the invoiced order amount.
The invoiced order payment process will be launched after June 30, 2018, although it may take longer to receive your first invoiced order due to the limited number of Amazon Business buyers qualified for Pay by Invoice. You will receive additional information and resources prior to the launch.
Orders for meltable inventory will not be fulfilled starting May 15, 2018. Meltable grocery and health and personal care products will be accepted at our fulfillment centers again starting October 1, 2018.
Removal orders for this inventory must be submitted before June 1, 2018. If a removal order is not submitted before that date, your meltable inventory will be disposed of.
"Meltable" refers to heat-sensitive products that are eaten or swallowed, including chocolate, gummies, and probiotics.
For more information, visit Remove inventory from a fulfillment center.
Learn about boosting sales and promoting your brand on Amazon with our new e-book in Seller University. You'll find out how to prepare yourself for success, steps to launch your ad campaigns, and best practices for your first 60 days Read More
We're excited to announce the Inventory Performance Index, a new metric that aggregates data from your sales, inventory and costs to measure the overall efficiency of your inventory management.
The higher your score, the better your performance.
See your current score, and three specific ways to improve it, on the Inventory Performance Dashboard.
Learn more about the Inventory Performance Dashboard.
Currently, the Shipping Queue and Received Inventory reports provide access to shipping data for shipments created in the last 18 months. To make our reports consistent, effective Sept 15th, 2017 we're updating the Manage FBA Inventory report to show inbound data for shipments created for the same 18-month time period.
Access the fulfillment reports
Amazon no longer permits secondary users to change the deposit method on seller accounts. Only the primary account owner can make such changes. This policy is effective immediately.
Amazon launched a feature that limits the length of the generic keywords attribute to less than 200 bytes in India, 500 bytes in Japan and 250 bytes in every other marketplace except China. The limits have been shown to improve the quality of search results. It applies to newly registered and existing ASINs.
Key Guidelines:
For further information, see how to optimize listings for search and browse.
This month, learn how to link your global accounts and sign on to all of them at once. Also: get a first look at Amazon's first public drone delivery with Amazon Prime Air.
Read all about itIf you ship inventory to Amazon with your own contracted carrier, it's important to confirm that your carrier delivers in evenings and on weekends to prevent delays. If you use an Amazon Partnered Carrier or ship by parcel, no action is required="" on your part. Evening and weekend delivery appointments allow Amazon fulfillment centers to keep up with growing demand. Carriers unable to deliver on weekends or during evening hours must request an appointment for the next available opening.
Our appointment scheduling system is automated and can't take special requests based on contracted carriers' operating hours. You may experience delivery delays if your carrier has limited operating hours.
We've just released Headline Search Ads, a way to showcase your brand above search results. These custom ads send shoppers to your curated brand page, increasing the discoverability of your product collection.*
Not an active Sponsored Products advertiser? Click here to get started.
Already an active Sponsored Products advertiser? Click here to start creating Headline Search Ads (click on the Headline Search Ads tab).
*Must be an active Sponsored Products advertiser and enrolled in the Amazon Brand Registry to use Headline Search Ads.We're now sending the Amazon Seller Newsletter worldwide. Stay on top of your account health and learn about the work robots do in our fulfillment centers.
Read all about itStarting July, when you select Fulfillment by Amazon (FBA) for your listing, you will be required="" to provide additional information about the product.
To ensure the safety of our customers and compliance with all applicable regulations, you will need to provide additional information on any products that are batteries, contain or are sold with batteries, or may be considered dangerous goods (also called hazardous materials or Hazmat). To learn more about dangerous goods, please refer to the Dangerous goods identification guide.
For more information, please view our help videos -" Information on Dangerous Goods and Battery Questions Help.
If you do not provide the requested information, you will not be able to create or convert your product listing(s) to FBA. At this time, listings that are already converted to FBA will not be impacted by this change.
The Taiwanese government has implemented new legislation requiring non-residents who are providing "remote services" to begin collecting Taiwanese value added tax (VAT) on these services when they are provided to Taiwanese residents or persons who are not registered for VAT. In this context, remote services provided by Amazon are the Selling on Amazon fees. The new rules are in effect as of September 1, 2017. Unless you give Amazon a Taiwanese Unified Business Number (UBN) as evidence that you are VAT-registered in Taiwan, the rule requires Amazon to collect and remit Taiwanese VAT at a standard rate of 5% on Selling on Amazon fees paid by sellers who are residents of Taiwan. Taiwanese sellers who give Amazon their UBN will not have a VAT of 5% applied to their Selling on Amazon fees.
If you are a resident of Taiwan and have a UBN, please provide Amazon with this information to avoid having Taiwanese VAT applied to your Selling on Amazon fees.
To provide Amazon with your Taiwanese UBN:
Multi-Channel Fulfillment (MCF) allows you to have Amazon fulfill orders from your other sales channels with the same fast, efficient delivery that powers Amazon Prime and your FBA business. This includes build-in integrations with website providers such as Shopify and 3dcart. MCF fees in the U.S. will be adjusted to reflect the changing costs of fulfillment and to better align with Fulfillment By Amazon's fee structure for orders placed on https://www.amazon.com/. The new rates will go into effect August 30, 2017. We're notifying you now to give you time to plan for these changes.
We're introducing the following updates to MCF fees:
