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Amazon Updates

Revising our listing templates for the "Dress", "Notebook Computer" and "Books 1973 and later" categories

31 October 2019

With effect from 13 November 2019, we are revising our listing templates for the "Dress", "Notebook Computer" and "Books 1973 and later" categories. This revision is being done to improve our catalogue quality.

We have modified a few attributes from "optional" to "required" and also added some new attributes, which will be optional for the first 60 days and then become required. This is to ensure that our catalogue quality is on a par with current industry trends and helps customers to understand the product better.

For details on the changes made to the categories mentioned above, refer to Listing Attributes help page.

This change will only affect new selections and no action is required for the existing selection. We ask you to provide the additional details mentioned for ASIN creation.

For queries, contact Selling Partner Support by clicking on the following link: https://sellercentral.amazon.co.uk/cu/contact-us.html

Upcoming Webinar: FBA Small and Light

30 October 2019

November 6, 2019, 10:00 - 11:00 a.m. (GMT): In this live webinar, you will receive an introduction to the benefits of FBA Small and Light for your Amazon business. This programme provides you with the Prime badge on your products for competitive Amazon fulfilment fees of 60p/80p.

Click here to register.

See other upcoming webinars here.

Upcoming Webinar: Amazon's Global Opportunities

29 October 2019

November 4, 2019, 2:00 - 2:30 p.m. (GMT): In this webinar, we will briefly cover all global opportunities available to sellers through selling on Amazon. We will cover each country from the U.S. to the UAE, their benefits, and where to find help (in Seller Central, for example). Click here to register. See other upcoming webinars here.

What matters most to you this winter?

24 October 2019

Advertising with sponsored ads can help you do what's important to you, during and after the holidays. Here is our top tip:

Create a Sponsored Products campaign: Start with automatic targeting, where Amazon ad systems do the work of targeting keywords and products that are similar to your ad. This will give you insight into how shoppers find and buy your products.

After two weeks, go to the campaign manager, download your search term report, and see which terms generate the most sales for you. Use these to create a keyword-targeted manual campaign, and set competitive bids for those top-performing keywords to help maximize sales.

Start Advertising

Looking for more guidance? See our New Advertiser Success Guide for step-by-step guidance.

Follow us on LinkedIn to learn more.

Deadline to sign-up for Seller Fulfilled Prime is October 31, 2019

23 October 2019

There is a limited time window in which you can join Seller Fulfilled Prime (SFP) before the end of 2019. The final deadline for applications in 2019 is on October 31, 2019.

SFP is the fulfillment program that allows you to ship Prime products directly from your own location.

Three reasons to join SFP before the deadline:

  1. Limited time promotion: Once enrolled in SFP, you get up to 100% referral fee discount on your first 500 units sold with the program (Terms and Conditions apply). Click here to learn more about the promotion.
  2. Christmas shopping season: Ship Prime orders to Prime customers during our busiest shopping period of the year. Your products will be seen by customers who filter by Prime status when searching for products to buy.
  3. Increased sales: 85% of sellers say that using SFP increased their sales (Source: Amazon Survey among 139 UK SFP Sellers 2018).

Sign up now

Upcoming Webinar: Amazon US, Advertising and Outlet!

22 October 2019

October 22, 2019, 4:30 - 5:30 p.m. (BST): This Webinar "Get ready for the peak season with Advertising and Outlet!" is aimed at Sellers who want to improve their performance in the US ahead of the most important season of the year. There will be two guest speakers from the US presenting sections of the webinar.

Click here to register.

See other upcoming webinars here.

Prime Exclusive Discounts - just in time for Black Friday and Cyber Monday

22 October 2019

We are excited to introduce Prime Exclusive Discounts. It is a new way to reach millions of Prime members on Prime Day - and every other selling day of the year.

Details about Prime Exclusive Discounts:

  1. The product offer displays a discounted price with the regular price crossed out, plus a savings summary in search results and the product detail page. Example: �You Save: �13.50 (20%) as a Prime Member. "
  2. On Black Friday and Cyber Monday, products also display Black Friday Deals and Cyber Monday Deals badges in Search Result and Detail Page. You can create the discounts for Black Friday and Cyber Monday until 15 November 2019.
  3. To use Prime Exclusive Discounts, you must be a Fulfilment by Amazon (FBA) seller, and the item has to be FBA and Prime Delivery Eligible nationally. Seller Fulfilment Prime ASINs are not applicable. Join FBA by visiting Get Started with Fulfillment by Amazon.

To create a discount, click the Advertising tab in Seller Central and select Prime Exclusive Discounts.

For more information, including eligibility requirements, go to Prime Exclusive Discount.

Limited time promotion: VAT Services on Amazon free for the first year of subscription

16 October 2019

VAT Services on Amazon is a VAT compliance solution that allows you to easily manage your VAT registration and filing obligations online through Seller Central. Now you can spend more time expanding your business across Europe and less on VAT. Learn more about VAT Services on Amazon.

New placeholder attributes for Response Templates

15 October 2019

We have added the ability to represent common buyer and order attributes (for example, Order ID and ASIN) within Response Templates. This new capability will support you with creating reusable responses to commonly asked questions from buyers. To get started, see the Manage E-mail Templates page.

Upcoming Webinar: Free Brand Owner Tools

11 October 2019

17th October 2019, 10-11am (BST): Learn about the free marketing tools available to Brand Owners, including Amazon Brand Registry, A+ Content, Brand Analytics and more! This webinar is suitable for Sellers who have completed Amazon Brand Registry, or plan to in the future.

Click to Register.

See other upcoming webinars here.

Automated actions for Fix stranded inventory page

10 October 2019

The Fix stranded inventory page now has automated actions for relisting stranded inventory and changing fulfilment channels.

Automatic relist will automatically relist inventory that has been stranded under the stranded reasons of Listing Closed, Listing Closed and inventory error, and Item discontinued.

Automatic change to FBA will automatically change the fulfilment channel to FBA for inventory that has been stranded under the stranded reason of Merchant Fulfilled.

By default, listings under these stranded reasons will be Relisted or Changed to FBA after they have been stranded for 14 days. You can adjust Auto Relist and Auto Change to FBA settings by clicking Edit automatic-action settings on the Fix Stranded Inventory page to fix these issues more quickly. Automatic change to FBA can be configured to change fulfilment channels in less than one day by changing the setting to 0 days, and Automatic relist can be set to relist in as less than two days.

If there is a listing that you do not want to be automatically relisted or changed to FBA, use the drop-down actions box next to the listing on the Fix Stranded Inventory page and click Opt out of auto action to prevent automatic actions for that FNSKU.

Business customers can now block offers without an Amazon-generated VAT invoice

07 October 2019

Amazon Business customers can now set buying policies on their account to block offers for which invoices are not generated automatically by the VAT Calculation Service. Once enabled, ineligible offers will be filtered out of search results by default, and buyers will no longer be able to purchase them.

Ensure your offers remain available to all business buyers by activating Amazon's free invoicing solution.

Activate the VAT Calculation Service

The VAT Calculation Service can automatically generate VAT invoices on your behalf that customers will be able to download from their account. A badge Downloadable VAT Invoice and VAT-exclusive prices will also be displayed to business customers on eligible offers, which can help you grow your B2B sales.

Visit our dedicated pages to learn more about the VAT Calculation Service and VAT invoice policies available to Amazon Business customers.

Business customers can now request quantity discounts on all Amazon European marketplaces

04 October 2019

We have launched the ability for business customers to request quantity discounts on Amazon.fr, Amazon.it and Amazon.es. Sellers enrolled into the Amazon Business feature set can receive and respond to quantity discount requests directly from the Manage Quotes portal. This feature is in parity with the existing version on Amazon.de and Amazon.uk, and will help sellers to increase their sales to business customers on Amazon.

Visit the Manage Quotes portal �

Sellers now also have the ability to respond to quantity discount requests in bulk directly in the portal. They can generate a downloadable report with up to 1,000 business customer requests, set up quantity discounts and upload their responses in one go. Sellers using the Amazon Marketplace Web API (MWS) can request a country level report, and upload their response via feed. Please refer to the help page on Seller Central and the MWS documentation for further information.

Upcoming Webinar: FBA Small and Light

02 October 2019

11th October 2019, 10-11am (BST): Go Small and Save Big with FBA Small and Light! Learn about the benefits, how to get set up, plus tips and tricks to help you save time and money.

Click to Register.

See other upcoming webinars here.

Limited time promotion: VAT Services on Amazon free for the first year of subscription

01 October 2019

VAT Services on Amazon is a VAT compliance solution that allows you to easily manage your VAT registration and filing obligations online through Seller Central. Now you can spend more time expanding your business across Europe and less on VAT. Learn more about VAT Services on Amazon.

Update your emergency contact details

26 September 2019

Amazon uses your emergency contact phone number if there is a critical issue concerning your account. This number will not be visible to buyers and can be different from other phone numbers on file. We recommend a contact who you would want to be notified by Amazon in the event of critical issues.

Review your emergency contact details in Notification Preferences

Promotion extended: Save up to �3,750 of referral fees with Seller Fulfilled Prime!

25 September 2019

When you join SFP today, you will benefit from up to 100% discount off the Amazon referral fee* on the first 500 units, you sell with the programme. Take the chance to save up to �3,750 to jump-start SFP and start selling Prime products directly from your own warehouse. This promotion is open to sellers who have never used SFP in the past.

Sign up to SFP now.

Learn more about the promotion here.

*Terms and Conditions apply

Planning a holiday?

24 September 2019

If you are taking time off soon, adjust your Seller Central settings to avoid receiving orders while you are away. You can change your listing status to inactive - just make sure that you check for pending orders, because they will not be cancelled automatically. It is important, even if your listings are set to inactive, to process return requests and respond to messages from customers within 24 hours.

Enhanced Brand Content is now called A+ Content!

24 September 2019

You can still find it in the same place in Seller Central (Advertising > A+ Content Manager).

Visit A+ Content! For more information, click here.

Along with the new name, which is now the same across both Seller Central and Vendor Central, we have made several improvements to the experience that we want to tell you about:

1. Publish A+ to many ASINs at the same time, not 1x1 to SKUs - Before, sellers needed to submit A+ Content to one SKU at a time, including all of the child SKUs in many categories. Also, sellers needed to deal with confusing differences about whether to submit A+ for a parent or child SKU. Not anymore. The new A+ Content Manager experience enables you to create a piece of content and search for and apply the content to many different ASINs - not SKUs - from different ASIN families. We also show you the image, ASIN title and other information on the ASINs, not just the SKU like before.

2. Mobile preview - The new A+ Content Manager allows you to quickly flip to preview mode and see both desktop and mobile preview on the same screen.

3. Create language variations - Previously, A+ Content only supported one language per country. Now, the new A+ Content Manager allows you to support other shopper languages in each country, such as English and Spanish in the US, English and French in Canada, and others. When you click to create language variations for your content, we show you all of the supported languages in the country and create a draft with your content and applied ASINs for each language you choose.

We are looking forward to delivering these new features to you and look forward to working with you.

Announcing the Amazon Small Business Awards

24 September 2019

To recognise the innovation and contribution of small and medium sized business owners in their communities and in Amazon stores, we are launching the Amazon Small Business Awards.

Small and medium sized business owners on Amazon are invited to apply. Share the story behind your brand and have a chance of winning a prize package worth up to �75,000. Prizes include: account management support for 6 months, a package of �10,000 Amazon search advertising credits and additional promotional support, and an expenses paid trip to Amazon's Seattle headquarters for in-person meetings.

Learn more about how you can participate and win

Removal of Tiered Fees for Amazon Business on Amazon.co.uk and Amazon.de

19 September 2019

We are removing the Tiered Fees for Amazon Business on Amazon.co.uk and Amazon.de, effective from October 20, 2019.

With this change, standard referral fees will apply to all business transactions. To find out more about referral fees, see the Selling on Amazon Fee Schedule.

When your home office is on a boat

19 September 2019

Brad and Kara Brynteson, co-founders of HomeEco, made their new American Dreams come true by running their Amazon business from the cabin of a well-loved Albin trawler. They are able to enjoy freedom and spend more time with their family and two kids, while running a business that produces reusable and eco-friendly products for homes.

Watch their story in the 2-minute video

Live Webinars on FBA on 24th September

18 September 2019

Gain essential information and best practices about getting started with FBA by registering for our upcoming live webinars on 24th September (in English).

In the 60-minutes live webinar you'll learn:

  • How FBA can change the way you operate your business
  • How to create FBA listings and your first FBA shipment
  • What are the key benefits of FBA
  • What are the best practices you should know

Register Now and ask your questions directly to one of our experts (Live Q&A session)


Live Webinars on FBA on 24th September

17 September 2019

Gain essential information and best practices about getting started with FBA by registering for our upcoming live webinars on 24th September (in English).

In the 60-minutes live webinar you'll learn:

  • How FBA can change the way you operate your business
  • How to create FBA listings and your first FBA shipment
  • What are the key benefits of FBA
  • What are the best practices you should know

Register Now and ask your questions directly to one of our experts (Live Q&A session)

Spend less time and money on filing your VAT: Benefit now from our ongoing promotion

17 September 2019

Introducing the new and improved VAT Services on Amazon automated VAT filings solution. You can now complete your VAT filings and payments within minutes, free for the first year of subscription.

Learn more about VAT Services on Amazon

Upload VAT invoices for your orders on Manage Orders page

17 September 2019

We are excited to announce that you can now manually upload VAT invoices in Seller Central to make them available for download to customers.

How does it work?

Go to Manage Orders, locate the order for which you wish to upload an invoice, click Upload Invoice and follow the instructions. Once the invoice document has been processed (it can take up to 15 minutes), the customer will be able to download it from Your Orders page.

Why is this important?

Customers will no longer need to contact you through the Buyer-Seller messaging service to request invoices, as they will be able to download them directly from their account. In addition, this feature can help you comply with your legal invoicing obligations as well as with the Amazon Business invoicing policy

How to automate invoicing?

If you do not want to upload invoices manually, Amazon offers a free automated invoicing solution. The VAT Calculation Service calculates the VAT included in your listing price and automatically provides customers with downloadable VAT invoices on your behalf. It can also help you increase your B2B sales as VAT-exclusive prices and a badge Downloadable VAT invoice will be displayed to business customers on eligible offers. To enable the service, enter basic tax information in Seller Central and confirm by clicking on Agree and Activate. If you use a compatible third-party solution, your invoices can also be uploaded on Amazon automatically.

Visit our dedicated pages to learn more about how to upload your invoices and the VAT Calculation Service.

Promotion extended! No monthly storage or removal fees for eligible new products

17 September 2019

To encourage you to keep testing new products on Amazon in Europe , we are extending our offer to waive monthly storage and removal fees for new-to-Amazon ASINs in eligible product categories up to April 1, 2020.

To learn the details and find out if you qualify, visit Monthly storage and removal fee promotion for new ASINs.

More information about customer returns

17 September 2019

Customers are now required to submit a comment when requesting returns with the reason "inaccurate website description" on desktop. You can use these comments to proactively diagnose and address the drivers of customer dissatisfaction and returns, and increase your profitability.

View return comments on the Voice of the Customer page in Seller Central

Changes to the Amazon Services Europe Business Solutions Agreement

16 September 2019

We are making some changes to the Amazon Services Europe Business Solutions Agreement that will enter into effect on October 1, 2019.

Please review the upcoming changes here.

Brexit update for your Amazon business

12 September 2019

In the event of a "no deal" Brexit, the UK government has advised that the movement of goods between the UK and European Union countries could potentially be disrupted. The UK's scheduled departure date from the EU is October 31, 2019.

Though the UK government has not provided guidance on how long a potential disruption might last, you might not be able to fulfil items shipped from the UK to mainland EU countries, or vice versa.

The best way to prepare is to ensure that you have inventory on both sides of the UK/EU border at all times. If you don't have warehouses on both sides of the border, consider joining Fulfilment by Amazon to help prepare for any potential disruption.

For FBA sellers, consider:

  • Maintaining 4 to 8 weeks of inventory coverage
  • Sending in inventory by October 17, 2019

The UK government has produced a partnership pack to help businesses in the event of a no-deal Brexit. The pack includes guidance on customs, excise, VAT and regulatory changes. If a no-deal Brexit occurs, the UK government has advised that it will require the payment of UK import VAT when goods with a value of �135 or less first arrive in the UK.

For more information, go to Brexit guidance.

New version of the Fix stranded inventory page

12 September 2019

We have launched an updated version of the Fix stranded inventory page. The new page includes a Stranded reason column that provides insight into why inventory is stranded and what steps can be taken to resolve the issue. It also provides a Date of stranded event column and additional sorting features to help you better understand how long your inventory has been stranded, why it is stranded, and what actions you can take on your inventory.

Automate Pricing logic updated to raise prices in specific scenarios

09 September 2019

Selling Partners with a professional account can now reprice upwards with Automate Pricing by selecting the "Compare off Amazon" option while creating a repricing rule. With this option, you will be able to raise prices to the competitive price from major national retailers in cases when no other reference price is available.

Learn more about these repricing scenarios

New promotion type: 7-Day Deals

06 September 2019

A 7-Day Deal is a time-bound, promotional offer where an item is featured for up to 7 days on the Amazon Deals page. 7-Day Deals will also receive a "Limited time deal" badge in search results, driving more visibility to your deal and brand. You can create both 7-Day Deals and Lightning Deals on eligible products in the Deals Dashboard in Seller Central.

There is a base merchandising fee for every 7-Day Deal you run. You can find the fee amount on the Deal Details page in the Deals Dashboard. For more information on Deals, please refer to our Deal Help Pages.

For any questions, click Contact us.

Single sign-on is live on the Amazon Seller App

05 September 2019

Single sign-on is live on the Amazon Seller App! If you have cross-regional accounts, you can access any of your accounts seamlessly after signing in to the app. Once you sign in, use the switcher located at the left navigation menu to alternate between Amazon stores. If your accounts are not linked, visit here to see the instructions of how to link accounts.

Get the Amazon Seller app for iOS or Android

Partnered Carrier Programme reduces transportation costs by 14%

05 September 2019

With Amazon's Partnered Carrier Programme, you get discounted rates when shipping small parcels from a UK, German, French, Italian or Spanish address to fulfilment centres in those countries. And starting October 1, 2019, we're reducing rates by 14% for shipments sent from a UK address to a local Amazon fulfilment centre.

For more information, visit our program page.

FBA removal and disposal fee changes take effect today

03 September 2019

As previously announced, changes to FBA removal and disposal fees in Europe take effect today. The effective changes are as follows:

Removal and disposal fee changes

  • Domestic removal fees: We will reduce removal fees for standard-size and oversize units in UK fulfilment centres. For fulfilment centres in Spain, the removal fees for oversize items will increase.
  • Cross-border removal fees: We will reduce cross-border removal fees for units stored in the United Kingdom, Germany, France, Italy, Spain, Poland, and Czech Republic.
  • Disposal fees: We will increase disposal fees for units stored in the United Kingdom, Germany, France, Italy, Spain, Poland, and Czech Republic. The upcoming rates are based on unit weight and size.

For more information, visit the rate cards on https://services.amazon.co.uk/services/fulfilment-by-amazon/pricing.html.

Find apps for your business on the Marketplace Appstore, now live worldwide!

03 September 2019

Discover apps to help manage and grow your business across the globe using the Marketplace Appstore in Seller Central. The Marketplace Appstore is an index of trusted tools to automate and streamline your business operations. From pricing and inventory management, to monitoring advertising, analytics, and accounting, you can now gain access to an array of automated tools to support your business. The Marketplace Appstore includes apps created by Amazon and those built by other developers to work hand in hand with Seller Central systems.

Go to the Marketplace Appstore

Introducing the Marketplace Appstore

03 September 2019

To enhance your Amazon selling experience, find tools to automate your business in the Marketplace Appstore. Apps created by Amazon and external Developers may help you focus on what matters most: your customers.

Shoe size values are collected through a standardised format

30 August 2019

On August 30, 2019, Amazon launched a new set of attributes specific to shoe sizes that will be used to display standardised and consistent size values to onsite customers. These standards will become enforced on October 30, 2019. Refer to the Shoe Size Standards to set up or edit your listings before October 30.

Help grow your business around the globe

29 August 2019

Amazon shoppers all over the world are looking for products like yours. Help put yours right in front of them�advertise in your eligible marketplaces.

Benefits:

� Reach a new customer base to help grow your sales

� Launch campaigns in minutes, no language skills needed

� Pay only when your ad is clicked

How to get started:

1. Find a marketplace where you are eligible to advertise

2. Sign in to Seller Central for that marketplace (registration required)

3. Visit the campaign manager and select "Create a campaign"

Learn More

Ready to advertise globally? Get started

Already a global advertiser? Explore our learning console, where you can learn more tips for growing your business.

Try Seller Fulfilled Prime today - Up to 100% Referral fee discount!

28 August 2019

Try SFP today and benefit from up to 100% discount off the Amazon Referral Fee* on the first 500 units, you sell with the programme. Limited Time offer! Do not miss this opportunity to start selling Prime products directly from your own warehouse. This promotion is open to sellers who have never used SFP in the past.

Sign up to SFP now > https://sellercentral.amazon.co.uk/seller-fulfilled-prime/register/welcome?ref=_hl-uk-sfp-2019-promo

Learn more about the promotion > https://sellercentral.amazon.co.uk/gc/seller-fulfilled-prime/try-sfp?ref=_hl-uk-sfp-2019-promo

*Terms and Conditions apply

Reminder: Storage limit changes starting October 1, 2019

26 August 2019

On October 1, 2019, new volume-based storage limits will go into effect. When you maintain an Inventory Performance Index of 350 or higher per quarter, you will get unlimited storage for standard-size, oversize, clothing and footwear items. Sellers who do not maintain a score of 350 or higher will have quarterly storage limits. You will be able to see your potential limits on the new storage monitor on the Inventory Performance Dashboard.

Learn more about the storage limit policy changes.

Your Questions Answered: German Tax Certificate Requirement Webinar - Sign up now

23 August 2019

According to the amendments in the German VAT Code (Sec. 22f UStG), Amazon must obtain a Tax Certificate from sellers who are required to be tax registered in Germany. This also applies to Sellers who are already VAT registered in Germany. Please note that sellers legally-established in a country of the European Union, Iceland, Lichtenstein or Norway who do not provide a Tax Certificate by October 1, 2019 will no longer be able to sell on Amazon.de or to customers in Germany. Amazon cannot influence the time for processing your Tax Certificate application at German tax offices wherefore an immediate action is required to avoid selling friction on October 1, 2019.

To learn more about the legislation, we highly recommend attending one of our upcoming interactive webinars on the following dates

For English:

29/08/19 at 2-3 pm ; please register here

F�r Deutsch:

27/08/19 von 12-13 Uhr ; bitte registrieren Sie sich hier

Per l'italiano:

28/08/2019 alle ore 16:00 - 17:00; per registrarti clicca qui

Pour le fran�ais:

29/08/19 � 16h00-17h00; veuillez vous enregistrer ici

Para Espa�ol;

Jueves 29 Agosto de 11-12h; por favor reg�strese aqu�

For sample images of the correct documents required and other FAQ, visit Comply with your new German tax obligations.

Limited time promotion: VAT Services on Amazon free for the first year of subscription

20 August 2019

VAT Services on Amazon is a VAT compliance solution that allows you to easily manage your VAT registration and filing obligations online through Seller Central. Now you can spend more time expanding your business across Europe and less on VAT. Learn more about VAT Services on Amazon.

Try Seller Fulfilled Prime today - Up to 100% Referral fee discount!

19 August 2019

Try SFP today and benefit from up to 100% discount off the Amazon Referral Fee* on the first 500 units, you sell with the programme. Limited Time offer! Do not miss this opportunity to start selling Prime products directly from your own warehouse. This promotion is open to sellers who have never used SFP in the past.

Sign up to SFP now > https://sellercentral.amazon.co.uk/seller-fulfilled-prime/register/welcome?ref=_hl-uk-sfp-2019-promo

Learn more about the promotion > https://sellercentral.amazon.co.uk/gc/seller-fulfilled-prime/try-sfp?ref=_hl-uk-sfp-2019-promo

*Terms and Conditions apply

New promotion type: 7-Day Deals

16 August 2019

A 7-Day Deal is a time-bound, promotional offer where an item is featured for up to 7 days on the Amazon Deals page. 7-Day Deals will also receive a "Limited time deal" badge in search results, driving more visibility to your deal and brand. You can create both 7-Day Deals and Lightning Deals on eligible products in the Deals Dashboard

There is a base merchandising fee for every 7-Day Deal you run. You can find the fee amount on the Deal Details page in the Deals Dashboard. For more information on Deals, please refer to our Deal Help Pages.

For any questions, click Contact us.

New FBA Donations programme for your excess and unsellable inventory in the UK

13 August 2019

Starting on September 15, 2019, Amazon will automatically make eligible UK inventory available to selected UK charitable organisations when you choose to dispose of excess and unsellable items in the UK.

By securing agreements with selected charitable organisations, FBA helps to remove supply chain, language and cost barriers to the donation process. You may also benefit from special VAT regimes on donations. For more information, including the list of charities, visit FBA Donations programme.

Please note that the donation option will apply to inventory you select for disposal manually and through automatic disposal settings.

You can opt out of the donation program at any time by disabling FBA Donations in your FBA settings.

South Korea Value Added Tax (VAT) collection on remote services to begin from September 1, 2019 for South Korean residents

12 August 2019

The South Korean Government has expanded existing legislation requiring non-resident companies providing "remote services", to begin collecting South Korean VAT on these services, when they are provided to South Korean residents or persons who are not registered for VAT. In this context, remote services provided by Amazon are the Selling on Amazon fees (listing/referral services), monthly subscription fees, and Sponsored Ads. The new rules take effect from September 1, 2019.

Unless a seller has provided Amazon with its South Korean Business Registration Number (BRN) as evidence that it is VAT-registered in South Korea, the rule requires Amazon to collect and remit South Korean VAT at a standard rate of 10% on Selling on Amazon fees, paid by sellers who are residents of South Korea.

South Korean sellers who provide Amazon with their BRN will not have a VAT of 10% applied to their Selling on Amazon fees.

To provide Amazon with your South Korean VAT ID:

  1. Log into Seller Central.
  2. Under Settings choose Account Info.
  3. In the section Tax Information, click on VAT calculation settings.
  4. Click Add a VAT/GST registration number.
  5. From the list of countries, select Korea, Republic of.
  6. Add your 10-digit South Korean BRN. For example: �123-45-67890'.
  7. Click By clicking Add, you agree to the Tax registration agreement.
  8. Click Add number.

ASINs violating Amazon title guidelines may be suppressed from search

08 August 2019

Our research shows that ASINs with titles that do not meet Amazon's requirements result in a poor customer experience. Your business is important to us, and we want to make sure that both your business and the customer experience are not compromised by product titles that are excessively long, contain irrelevant information, or fail to identify the product. Amazon currently requires that titles for non-media products comply with our Product title requirements.

Effective September 6, 2019, a non-media ASIN may be search-suppressed if it violates any of the following criteria:

  1. The title exceeds 200 characters, including spaces.
  2. The title contains promotional phrases, such as "free shipping", "100% quality guaranteed".
  3. The title contains characters for decoration, such as ~ ! * $ ? _ ~ { } # < > | * ; ^ � �
  4. The title contains no product-identifying information, such as "hiking boots" or "umbrella".

When an ASIN is suppressed from search for any of these reasons, you will be notified on the Manage Inventory page in Seller Central under the Suppressed tab, along with the specific reason for the ASIN's suppression. You can fix the product title by clicking the Edit button. Once the title is fixed, we will lift the search suppression and the ASIN will appear again on Amazon search.

Announcing Outlet for FBA seller

05 August 2019

Now all Fulfilment by Amazon Professional sellers with an overall rating of at least 3.5 stars can take advantage of Outlet to help increase sell through, improve cash flow, optimize inventory levels, and reduce total storage fees on overstocked inventory.

Customers shop Outlet for markdowns and deals on overstock, clearance products. Amazon helps drive customers to Outlet through direct emails and ad placements, including on Amazon's homepage.

Why use Outlet?

  1. In a May 2019 survey of US sellers, 77% of them observed an increase in unit sales after listing their products on Outlet, and 38% of the sellers saw their sales double or more on their deal ASINs.
  2. You don't have to pay any additional fees for Outlet (normal fulfilment and referral fees apply).

Visit About Amazon Outlet to find out how it works and learn how to create your own Outlet deals and or Outlet sales

Learn how to maximize Amazon sales with our webinars on sponsored ads

02 August 2019

Join us for an upcoming webinar to learn how to get the most out of advertising with sponsored ads. Whether you are new to advertising or want to take your campaigns to the next level, we have topics that will help you meet your goals.

Amazon Advertising specialists will be on hand during the webinars to answer your questions.

Upcoming webinars:

Help increase your sales with Amazon sponsored ads (Introductory)

For sellers not currently enrolled in Amazon Brand Registry:

5th August at 11:00 AM BST

19th August at 11:00 AM BST

Register now

For sellers enrolled in Amazon Brand Registry and vendors:

12th August at 11:00 AM BST

28th August at 11:00 AM BST

Register now

Next steps for success with sponsored ads (Intermediate)

For sellers enrolled in Amazon Brand Registry and vendors:

12th August at 11:00 AM BST

27th August at 11:00 AM BST

Register now

For sellers not currently enrolled in Amazon Brand Registry:

6th August at 11:00 AM BST

20th August at 11:00 AM BST

Register now

Workshop: automatic and manual targeting (Intermediate)

1st August at 11:00 am BST

29th August at 11:00 am BST

Register now

All you need to know about budgets and bids for sponsored ads (Intermediate)

8th August at 11:00 am BST

Register now

Understanding keywords: Concepts and optimization tips (Intermediate)

22nd August at 11:00 am BST

Register now

Amazon sponsored ads office hours (Intermediate)

Every Friday at 11:00 am BST

Register now

South Korea Value Added Tax (VAT) collection on remote services to begin from September 1, 2019 for South Korean residents

02 August 2019

The South Korean Government has expanded existing legislation requiring non-resident companies providing "remote services", to begin collecting South Korean VAT on these services, when they are provided to South Korean residents or persons who are not registered for VAT. In this context, remote services provided by Amazon are the Selling on Amazon fees (listing/referral services), monthly subscription fees, and Sponsored Ads. The new rules take effect from September 1, 2019.

Unless a seller has provided Amazon with its South Korean Business Registration Number (BRN) as evidence that it is VAT-registered in South Korea, the rule requires Amazon to collect and remit South Korean VAT at a standard rate of 10% on Selling on Amazon fees, paid by sellers who are residents of South Korea.

South Korean sellers who provide Amazon with their BRN will not have a VAT of 10% applied to their Selling on Amazon fees.

To provide Amazon with your South Korean VAT ID:

  1. Log into Seller Central.
  2. Under Settings choose Account Info.
  3. In the section Tax Information, click on VAT information.
  4. From the list of countries, select South Korea.
  5. Add your 10-digit South Korean BRN. For example: �123-45-67890'.
  6. Click I accept and acknowledge all conditions set out in the Tax registration agreement.
  7. Click Save.

Upcoming referral fee changes on Amazon.fr

01 August 2019

Following the creation of a 3% digital services tax in France, we would like to inform you that we will have to adjust our referral fee rates on Amazon.fr to reflect this additional cost. Starting October 1, 2019, the referral fee on sales that occur on Amazon.fr will increase by 3%. For example, on an item for which the referral fee is currently 15%, you will pay a fee of 15.45% from October 1, 2019.

Additional examples:

  1. On an item for which the total sales price is �100, and the current referral fee rate is 15%, your referral fee rate starting October 1, 2019 will be 15.45%, and the referral fee you pay will be �15.45 (calculated as 15.45% of �100).
  2. On an item for which the total sales price is �100, and the current referral fee rate is 12%, your referral fee rate starting October 1, 2019 will be 12.36%, and the referral fee you pay will be �12.36 (calculated as 12.36% of �100).

For more information about these upcoming changes, including fee schedules, definitions and examples, refer to the Selling on Amazon Fee Schedule: https://sellercentral-europe.amazon.com/gp/help/200336920

FBA storage fee changes for Europe now in effect

01 August 2019

As previously announced, changes to Fulfilment by Amazon storage fees take effect today across the United Kingdom, Germany, France, Italy and Spain, reflecting the changing costs of inventory storage. As of August 1, 2019, we no longer charge long-term storage fees for inventory that has been in a European fulfilment centre for 181 to 365 days, and we have reduced the monthly inventory storage fee on oversize items. These reductions reflect our continued investment in supply chain innovations.

For inventory that has been in a European fulfilment centre for more than 365 days, long-term storage fees are now assessed on a monthly basis, and we have introduced a minimum long-term storage fee.

For more information, visit 2019 Fulfilment by Amazon fee changes (Europe).

The changes also apply to storage fees for Multi-Channel Fulfilment and FBA Small and Light.

Limited time promotion: VAT Services on Amazon free for the first year of subscription

01 August 2019

VAT Services on Amazon is a VAT compliance solution that allows you to easily manage your VAT registration and filing obligations online through Seller Central. Now you can spend more time expanding your business across Europe and less on VAT. Learn more about VAT Services on Amazon.

Get free FBA storage on your Pan-European FBA products

22 July 2019

We are pleased to announce that you will get free monthly storage for your eligible Pan-European FBA products when you meet target inventory levels. By maintaining sufficient inventory, we can place it closer to customers and offer faster delivery across Europe, which can lead to increased sales.

The promotion begins August 1, 2019, and will run through March 31, 2020.

How to get free monthly storage

Determine your eligible FBA products Standard-size Pan-European FBA products with 25 or more units sold in the month are eligible.

Before the start of each month, we will also flag products in the Restock Report that are automatically eligible.

Maintain the target inventory range and Pan-European FBA enrolment Keep your inventory level between 4 to 8 weeks of cover and maintain Pan-European FBA enrolment on eligible products for at least 21 days in a given month to qualify for free storage each month.

For products flagged as automatically eligible, keep your inventory level in the range displayed in the Restock Report and maintain Pan-European FBA enrolment for at least 21 days in a month to qualify.

Free monthly storage can start in August (charge waived in September), so start planning your shipments today!

Visit Target inventory monthly storage fee promotion for complete details on earning the monthly storage fee waiver.

Limited time promotion: VAT Services on Amazon free for the first year of subscription

19 July 2019

We periodically review FBA removal and disposal fees. As a result of our most recent review, we are adjusting certain FBA removal and disposal fees in Europe, effective September 3, 2019. We're notifying you now so that you have time to plan for these changes.

Removal and disposal fee changes (starting September 3):

  • Domestic removal fees: We will reduce removal fees for standard-size and oversize units in UK fulfilment centres. For fulfilment centres in Spain, the removal fees for oversize items will increase.
  • Cross-border removal fees: We will reduce cross-border removal fees for units stored in the United Kingdom, Germany, France, Italy, Spain, Poland, and Czech Republic.
  • Disposal fees: We will increase disposal fees for units stored in the United Kingdom, Germany, France, Italy, Spain, Poland, and Czech Republic. The upcoming rates are based on unit weight and size.

See 2019 removal and disposal fee changes for complete details, including current and new rate comparisons.

Grow your business in Australia with Sponsored ads and Stores

26 June 2019

Sponsored ads and Stores are now available to sellers in Australia. Sponsored ads allow sellers to reach Amazon customers as they research and discover products. Ads appear on search results and relevant product pages, directing customers to product detail pages or Stores. Stores allow sellers with a brand registered in the Brand Registry to create their own website with a branded URL on Amazon and showcase a curated brand story and product portfolio.

Start advertising in Australia

Improved Add a Product and Edit Product workflows

28 June 2019

We have listened to your feedback and have improved the Add a Product and Edit Product workflows. During the next several weeks, you will have access to new features that make the interactive listing process simpler. For example, you will be able to view detail page information side-by-side with your product data when you edit listings. This new experience will replace the current Add a Product and Edit Product workflows.

EU FBA Network Commingling launch announcement

1 July 2019

As of today, the EU FBA Commingling programme is available in all EU7 countries.

  • Sellers inbounding PANEU ASINs with manufacturer barcodes can benefit from both cross-border and domestic commingling, whereas
  • Sellers inbounding non-PANEU ASINs with manufacturer barcodes can benefit from domestic commingling within the marketplace(s) of listings.

By participating in the Commingling programme, sellers can inbound their inventory without additional �X00' labels, thereby lowering their operational costs and enabling Amazon to deliver products to customers faster

For more information regarding the Commingling programme and inventory eligibility, visit Commingled Inventory with Manufacturer barcode.

    Note:
  • Non-PANEU ASINs inbounded with manufacturer barcodes will not undergo cross-border commingling.
  • Commingling will only take place in the EU7 countries for which you have provided Amazon with a valid VAT number on your Seller Central account.
  • Details of the commingling transactions will be available in your Amazon VAT Transactions Report (AVTR), which you can subsequently use to prepare your VAT returns for the applicable countries. Consult your tax advisor to clarify the impact on your VAT reporting.

Enhanced Feature in Flat File New Orders Reports

17 July 2019

Behavior of Flat file New Orders Reports is being fixed on Seller Central. From July 29, 2019, if you have enabled the Billing preference on the Column Picker UI for order reports, you will see the Billing name column in the Flat File New Orders Reports, by default.

Upcoming Changes to the Amazon Services Europe Business Solutions Agreement

17 July 2019

We are making several changes to the Amazon Services Europe Business Solutions Agreement that will enter into effect, August 16. The changes are available to review here.

Multi-Channel Fulfilment fee changes for Europe - effective June 1, 2019

01 June 2019

Effective June 1, 2019, Multi-Channel Fulfilment (MCF) fees across the United Kingdom, Germany, France, Italy and Spain have been adjusted to reflect the changing costs of fulfilment and transportation and to align with similar changes made to Fulfilment by Amazon (FBA) fees.

The following changes are now in effect:

  • Alignment with FBA (sold on Amazon) fee structure: The structure of MCF fees has been aligned with the structure of FBA fees for items sold on Amazon. This means a single per-unit fee for each product size tier, a local fulfilment fee for products enrolled in Pan-European FBA and the same product-size tier calculations as for products sold on Amazon. Oversize items enrolled in Pan-European FBA and fulfilled through MCF incur the same surcharge as units sold on Amazon.
  • Consolidation of media and non-media fees: We no longer charge different fees for media and non-media products fulfilled through MCF.
  • Changes to European Fulfilment Network (EFN) fees: We now charge EFN fulfilment fees based on the destination country of the shipment (United Kingdom, Germany, France, Italy, Spain or another European country).
  • Reduction in fees for Expedited Shipping: Expedited (1-3 days) shipping fees for most product size tiers have been reduced, which could result in better margins for products in those size tiers and faster shipping to your customers.

For more information, refer to 2019 Multi-Channel Fulfilment fee changes. We welcome your feedback on these changes at eu-fba-fee-announce-feedback@amazon.com. The FBA business team will review each comment.

Optimise products and listings with new Voice of the Customer dashboard

31 May 2019

The new Voice of the Customer dashboard is a hub where you can see customer feedback for your offers to understand how they are performing relative to similar products and to identify and fix common issues affecting customers. The new dashboard can help you optimise your listings and ensure that your products are labelled correctly, packaged optimally and working as advertised.

Go To New Dashboard

New selling plan: reach customers in 10 countries for just $39.99 per month

29 May 2019

You can now reach millions of customers across 10 countries through Amazon's stores.

To help you grow your business internationally, we are offering you the ability to sell in 10 countries at a steeply discounted price. Through this change, you can register to sell in North America, Europe, Japan, and India, and we will limit your total monthly subscription fee for all your accounts to $39.99, a discount of up to $89.00 per month off your fee. Click here to get started.

New simplified configuration for VAT invoicing

29 May 2019

We have simplified the configuration of VAT calculation and invoicing for your account, allowing you to complete your settings from a single page. Click here to complete your settings. Once completed, invoices will be provided for all your Amazon orders, and VAT-exclusive prices will be displayed on your offers to customers.

If you have any questions, refer to our EU VAT Calculation Services Methodology Help page, or you can contact us.

Your Amazon Seller mobile app questions answered

23 May 2019

In April, hundreds of sellers responded to an invitation on Seller Forums to ask questions about the Amazon Seller mobile app. They placed more than 500 "likes" on the questions that mattered most. The mobile app team answered the most liked questions in a special Q&A session.

See the responses to the top-voted questions

FBA fee reimbursement policy

16 May 2019

FBA fee reimbursement policy

To provide a consistent FBA fee reimbursement experience, starting from May 16, 2019, we will standardize the FBA fee reimbursement window for weight and dimension related cases to rolling 90 days starting from your first contact.

We will evaluate your fee reimbursement request once we receive it and provide updates in a timely manner. Please do not submit duplicated reimbursement requests for the same item. It will slow down the reimbursement request evaluation process. Thank you for your cooperation.

For more information, click here.

New metric and new storage policy: See your Inventory Performance Index

14 May 2019

Today we are announcing the Inventory Performance Index, a new metric that aggregates data from your sales, inventory levels and fees to measure how well you are managing your FBA inventory across all European marketplaces (including the United Kingdom). See your current score and ways to improve via key influencing factors on Inventory Performance Dashboard.

The higher your score, the better your performance. On October 1, 2019, new volume-based storage limits will go into effect. When you maintain an Inventory Performance Index of 350 or higher per quarter, you will get unlimited storage for standard size, oversize, clothing and footwear items. Sellers who don't maintain a score of 350 or higher will have set storage limits for the calendar quarter. Under this new policy, more than 90% of Sellers will be granted unlimited storage. Find out more about the Storage Limit Policy change.

Pan-European FBA enrolment criteria update - enabling more products

08 May 2019

We have updated the programme enrolment criteria for you to enjoy the benefits of Pan-European FBA for even more products that exist in fewer than five European marketplaces. Check the Pan-European FBA offer requirements for your products on this page, and note that more products may now appear as eligible.

Technical Notification

26 April 2019

Due to a technical error, you might not have received some emails from Amazon. The error occurred on April 23, 2019, for approximately 12 hours. Only select Amazon emails were impacted. The issue has been resolved.

Check your Account Health, Manage Orders and Buyer Message pages for any outstanding actions. We will ensure that sellers who miss performance SLAs due to this issue will not have their metrics negatively impacted. Please note that Seller Support does not have further information. (04/26, 04:05 UTC)

Next up in our Q&A series: Amazon Seller app

25 April 2019

Over the past few months, you've participated in our first two Q&A sessions on the forums about Customer Product Review and A-to-z Guarantee Claims. Next up in the Q&A series is the Amazon Seller app team. Post a question by April 26, and use the "like this post" feature to endorse other questions you would like to see answered. We will reply to the questions that receive the most likes.

To take part, visit the Seller Forums Q&A

Change to Premium Delivery eligibility requirements

25 April 2019

From April 16, 2019, we have excluded Seller-Fulfilled Prime orders when evaluating your performance for Premium Delivery. Refer to the Premium Delivery and guaranteed delivery help page for more details on metrics and thresholds. There is no change to Seller-Fulfilled Prime eligibility evaluation. For more details on Seller-Fulfilled Prime eligibility, refer to the Seller-Fulfilled Prime help page

Reminder: Waiving long-term storage fee for inventory aged 181 to 365 days on February 15, 2019

15 February 2019

As announced earlier, we are waiving the long-term storage fee for inventory aged 181-365 days for the February 15, 2019 assessment. For more information, refer to the 2019 Fulfilment by Amazon storage fee changes.

Worldwide FBA Export programme launched in UK

13 February 2019

The Worldwide FBA Export programme launched in UK can help you reach customers all over the world free of cost. To enable or disable the FBA Export Worldwide programme, click here.

For more details on the programme, eligible ASINs, policies, returns, requirements, refer to the help page.

Value Added Tax (VAT) collection on remote services to begin for Russia-based sellers

12 February 2019

Amendments to the Russian VAT legislation require Amazon to calculate and collect VAT on monthly subscription fees, Selling on Amazon fees, and advertising fees from all Russia-based sellers. Starting February 2019, Russia-based sellers will be charged 20% Russian VAT, regardless of whether they are VAT-registered or not.

To learn more about Russian VAT, and for answers to frequently asked questions, refer to our help page.

Grow your sales in Europe using Global Expansion Opportunities

February 4, 2019

Decide what to sell in Europe with more confidence using Global Expansion Opportunities, a Seller Central tool that provides guidance on which of your products have high sales potential in Amazon's European marketplaces. It recommends products based on type, brand, reviews, and sales of existing or similar items. Bookmark and visit your personal list of recommended products regularly.

See your Global Expansion Opportunities

Update on Seller Fee Tax Invoice

February 4, 2019

Starting February 2, 2019, you can view and download your seller fee tax invoices directly from Seller Central. You will continue to receive an email notification when a new invoice becomes available, however it will no longer include a PDF attachment of the invoice.

To access your invoice, click here.

$25 minimum purchase for non-Prime customers to receive free shipping

February 1, 2019

Amazon periodically adjusts the minimum purchase amount required for non-Prime customers to get free shipping. Starting February 1, 2019, all orders with $25 or more of eligible items qualify for free shipping.

Connect with service providers to help grow your business

January 31, 2019

Grow your business using the Service Provider Network on Seller Central. The network covers 16 service categories, offered by 700+ providers. Enter where you're located, where you want to sell, and what services you need help with, whether it's optimizing your advertising, managing taxes and product compliance, or setting up international shipping. You can quickly narrow down your search, filtering companies by reviews, type of service, the location of the provider, and the languages they support.

Explore the Service Provider Network

Even more visibility into policy violations that might affect your account health

January 30, 2019

In addition to Restricted Products policy violations, we also recently added Customer Product Reviews policy violations to the Account Health dashboard in Seller Central. Here you will see any actions we've taken that might affect your ability to sell, the reasons for those actions, and next steps to resume selling.

You can review our customer product review policies here. You can also browse our replies to sellers' most frequently asked questions about customer product reviews policies in the Seller Central Forums here.

Coming soon: Long-term storage fee inventory cleanup

January 23, 2019

FBA's next monthly inventory cleanup is scheduled for February 15, 2019. New inventory charges have been introduced. For more information, visit FBA long-term storage fees.

Discover what's new with the Seller Central Alexa skill

December 21, 2018

Your virtual employee, Alexa, has gained new skills to help you manage your Amazon business from any Alexa-enabled device. Now you can get sales updates in a variety of time ranges and at a more granular level to help you compare sales performance over time.

To get started, enable the Amazon Seller Central skill, complete account linking by signing in with your Amazon seller credentials, and then say "Alexa, start Seller Central."

New things to try:

"What were my sales on December 10th?"

"What were my sales last week?"

"What were my sales from December 1st until yesterday?"

Learn more about the Amazon Seller Central skill

More visibility into policy violations that may affect your account health

December 21, 2018

We have recently added Restricted Products policy violations to the Account Health section of Seller Central. View your Account Health to see any actions we have taken that mightay affect your ability to sell, the reasons for those actions, and next steps to resume selling.

You can view your Account Health in Seller Central by clicking on the Performance Performance tab.

Changes to Guaranteed Delivery Date messaging

December 21, 2018

Effective November 15, 2018, we will only display Guaranteed Delivery Date messaging on seller-fulfilled offers that have the Prime badge. You can still enable One-Day Delivery and Two-Day Shipping if you are eligible for Premium Shipping options, but you will only see Guaranteed Delivery Date messaging on your offers if they are Seller Fulfilled Prime (SFP) or Fulfilled by Amazon (FBA).

For more information about SFP enrollment and eligibility, refer to the Seller Fulfilled Prime Help page. For more information about FBA, refer to the Fulfillment by Amazon Help page.

New e-book outlines advertising options for brand owners

December 21, 2018

Take a look at the new Advertising for Brand Owners handbook. It guides registered brand owners on using different advertising products to build awareness and loyalty on Amazon. It covers Headline Search Ads, Amazon Stores, and Sponsored Products - what they are, what they can do for you, and how you can set them up.

Download Advertising for Brand Owners from Seller University

Keeping your business safe from fraud

December 21, 2018

At Amazon, we're creating effective ways to keep malicious actors out of the marketplace and your business safe. We'll cancel any order that we suspect of being related to buyer abuse, and we'll also close the accounts of buyers engaging in fraud.

New targeting tools for Sponsored Products

December 20, 2018

Reach shoppers when they go to detail pages or search results looking for products like yours. You can use manual targeting to aim your ads towards specific ASINs, product categories, and search keywords. And when you use automatic targeting, you can control your default bid settings and Amazon will automatically adjust targets based on your ad's performance.

Watch the 5-minute video to learn more about the new targeting features

US FBA and referral fee changes � coming in February 2019

December 20, 2018

As the year draws to a close, we want to thank you for your collaboration in better managing aged inventory, which has helped us improve efficiency across our fulfillment network. While the costs to fulfill, transport, and deliver orders increased this year, our continued investment in supply chain innovation allows us to limit the fee changes for 2019. Certain fulfillment fees will be increasing, while many storage and referral fees will go down. Our goal was to minimize the impact of these adjustments for as many of you as possible, and we expect over 40% of FBA units shipped to experience no change�or even a decrease.

The storage fee changes will take effect February 15, 2019.

The fulfillment fee changes and referral fee changes will take effect February 19, 2019.

We are notifying you now so you can plan accordingly.

Links to all 2019 selling fee changes are also available at amazon.com/selling-fee-changes.

Planning a vacation?

December 19, 2018

If you're taking time off soon, adjust your Seller Central settings to avoid receiving orders while you're away. You can change your listing status to Inactive, just be sure to check for pending orders since they won't be cancelled automatically. It's important, even if your listings are set to inactive, to process return requests and respond to messages from customers within 24 hours.

Learn more about Seller Central settings for vacations

Update on international packages at Canada Post

December 7, 2018

Canada Post has started accepting international parcels from national postal services. However, there may be delays in deliveries as Canada Post works through its backlog. Please contact your national postal service provider for the latest delivery times for parcels into Canada.

Consider the following actions to facilitate holiday shopping for customers and minimize potential impact of delays on your seller performance ratings:

  • Use tracked shipping methods through your carrier that provide guaranteed delivery times to Canada, or explore other carrier options.
  • Stay up to date on your carrier's delivery times to Canada and update your Shipping Settings in Seller Central if needed.
  • If you use untracked shipping methods into Canada, consider updating your Shipping Settings in Seller Central to increase Handling Time to account for possible delays.
  • Contact buyers if their order will arrive later than expected.
  • If you cannot fulfill customer orders reliably within your set delivery time, consider updating your Vacation Settings to set listings to inactive temporarily.

60% off referral fees with Seller Fulfilled Prime

December 5, 2018

For a limited time, you'll get a 60% discount on referral fees when you sell eligible products through Seller Fulfilled Prime to customers in your Prime region. This promotion ends February 28, 2019. See if you have eligible ASINs.

More visibility into policy violations that may affect your account health

November 30, 2018

We've recently added product condition complaints to the Account Health section of Seller Central. View your Account Health to see any actions we've taken that may affect your ability to sell, the reasons for those actions, and next steps to resume selling.

You can view your Account Health in Seller Central by clicking on the Performance tab

Experience the improved Add a Product and Edit Product workflow

November 27, 2018

We've listened to your feedback and are excited to invite you to use an improved Add a Product and Edit Product workflow. During the next several weeks, selected sellers will have access to new features of the tools by selecting 'Try it out' at the bottom of these pages. To improve your experience, we have introduced new features to make the interactive listing process simpler.

For example, you can now view detail page information side-by-side with your product data when you edit listings. As this new experience is work in progress, you may experience some issues. At any time, if the new version does not meet your needs you can return to the original tools by clicking the 'Go back to original link found at the bottom of either the Add a Product or Edit Product page.

Automated Selling Applications for products that require approval when using bulk-listing tools

November 21, 2018

Starting November 12, 2018, sellers who use bulk-upload tools will have their selling applications automatically generated for products that require approval. To view, manage, and submit your selling applications, navigate to the Selling Applications page in Seller Central.

Changes to Guaranteed Delivery Date messaging

November 13, 2018

Effective November 15, 2018, we will only display Guaranteed Delivery Date messaging on seller-fulfilled offers that have the Prime badge. You can still enable One-Day Delivery and Two-Day Shipping if you are eligible for Premium Shipping options, but you will only see Guaranteed Delivery Date messaging on your offers if they are Seller Fulfilled Prime (SFP) or Fulfilled by Amazon (FBA).

For more information about SFP enrollment and eligibility, refer to the Seller Fulfilled Prime Help page. For more information about FBA, refer to the Fulfillment by Amazon Help page.

Changes to Guaranteed Delivery Date messaging

November 13, 2018

Effective November 15, 2018, we will only display Guaranteed Delivery Date messaging on seller-fulfilled offers that have the Prime badge. You can still enable One-Day Delivery and Two-Day Shipping if you are eligible for Premium Shipping options, but you will only see Guaranteed Delivery Date messaging on your offers if they are Seller Fulfilled Prime (SFP) or Fulfilled by Amazon (FBA).

For more information about SFP enrollment and eligibility, refer to the Seller Fulfilled Prime Help page.

For more information about FBA, refer to the Fulfillment by Amazon Help page.

Tax collection for orders shipped to New Jersey State - Effective November 1, 2018

November 1, 2018

Based on changes to New Jersey State tax law, Amazon will begin calculating, collecting, and remitting sales and use tax for all orders shipped to customers in New Jersey on November 1, 2018.

Your existing tax calculation settings, order details, and payments reporting will update automatically to reflect this change. No action to your tax settings or seller account is required.

Answers to common questions are available in the Marketplace Tax Collection FAQ. Consider working with your tax advisor to determine any ongoing tax remittance and reporting obligations your business might have.

For more information from Amazon, see Marketplace Tax Collection FAQ

For more information from New Jersey, see Sales Tax Information for Remote Sellers

Reminder: Amazon’s customer product review policies

October 2018

Product reviews help customers to make informed buying decisions, and reduce returns and complaints. We have recently updated our policies to ensure that reviews for all products sold on Amazon are accurate and complete. Please take a moment to review our policies, and ensure you follow the guidelines when you’re encouraging customers to give reviews.

Learn more about the Customer Product Reviews Policy

Inventory cleanup coming soon; long-term storage fees changing

September 2018

Fulfillment by Amazon’s next inventory cleanup is October 15, 2018. Changes to long-term storage fees have been introduced. For details, see

FBA long-term storage fees.

Amazon Business Sellers can now use Automate Pricing to manage their business prices

September 2018

Automate Pricing allows you to quickly update prices across a large catalog of products, without spending a lot of time to make updates listing by listing. With the newly launched business pricing rules, Amazon Business sellers can now create rules that will automatically update your business prices and quantity discounts. You can make these updates based on changes to your consumer prices, saving both time and effort. Similar to existing price rules, you can control the prices by defining rule parameters, setting minimum and maximum price boundaries, and selecting the SKUs on which to automate pricing.

For more information, see

Create a business pricing rule or visit the Automate Pricing tool to get started.

Launch new products and enjoy an LTSF-free holiday

Aug 17, 2018

For a limited time, we are offering participating sellers long-term storage fee (LTSF) reimbursements for qualifying newly launched products.
Amazon will reimburse participating FBA sellers for up to six months of long-term storage fees for new-to-Amazon ASINs in qualifying categories* created between August 21, 2018, and November 30, 2018, and received at a fulfillment center by December 5, 2018.
To participate in the promotion, you must opt in by clicking the "I accept the promotion" link on the Long Term Storage promotion help page. The promotion help page also has full details, including eligibility terms and conditions.
*Qualifying product categories Apparel, Appliances, Arts , Crafts & Sewing, Automotive, Baby Products, Beauty, Camera & Photo, Cell Phones & Accessories, Collectibles, Computer & Video Games, Computers, Electronics, Gift Cards, Grocery, Health & Personal Care, Home & Garden, Industrial & Scientific, Jewelry, Musical Instruments, Equipment & Accessories, Office Products, Patio, Lawn & Garden, Pet Supplies, Shoes, Sporting Goods, Tools & Home Improvement, Toys & Games, Watches, Wine
ASINs in the Media category are not eligible for the promotion.

Referral fee extension for Grocery & Gourmet

Aug 16, 2018

As we partner with you to help you build a successful online grocery business, we have decided to extend the fee promotion on Grocery & Gourmet products through December 2019. Through this promotion, your referral fee rate for each sale of a Grocery or Gourmet item with a total sales price of $15.00 or less will be 8% instead of 15%.
We originally announced this promotion in October 2017 with a duration of one year. However, this promotion will now expire at 11:59PM (PST) on December 31, 2019, giving you an additional 15 months of fee savings.
To learn more about this opportunity, go to Grocery & Gourmet Fee Changes.
The total sales price is the price paid by the buyer, including the item price and any shipping and gift-wrap charges. For additional information on selling fees, see the Selling on Amazon Fee Schedule.

Inventory cleanup coming soon; long-term storage fees changing

Aug 15, 2018

Fulfillment by Amazon's next inventory cleanup is September 15, 2018. Changes to long-term storage fees have been introduced. For details, see FBA long-term storage fees.

Safeguards to protect your business against untrue claims

Jun 25, 2018

In April 2018, we changed the A-to-z Guarantee claims process to make it easier for us to detect unfair attempts from buyers to get refunds or win claims. There are also ways for you to raise the alarm. You can use the Report link in the Buyer-Seller Messaging Service if you see a suspicious message, to let us know when you think a buyer is providing inaccurate information.
Go to Buyer-Seller Messaging

Important notice about the recent U.S. Supreme Court tax decision

Jun 22, 2018

On June 21, 2018, the U.S. Supreme Court upheld a South Dakota law requiring certain out-of-state sellers to collect and remit state sales tax even if they have no physical presence in the state.

If you have questions about your tax obligations in light of this decision, please seek independent legal tax advicice.

Professional sellers can view their current tax collection settings in the Tax Calculation Service here. Third party services can also remit taxes to states on your behalf. For information on some of these services, see here

Connect with external providers for business services

Jun 22, 2018

The Amazon Solution Provider Network (SPN) is a one-stop shop for finding expert providers of business services such as shipping, tax and product compliance.

See what the SPN can do for you.

Upgrade to the new inventory templates to list your products on Amazon

Jun 22, 2018

Starting January 30, 2019, Amazon will no longer accept older versions of Category Inventory Templates. Previously we stated that this change would take effect June 26, 2018; however, we have extended the timeline.

Amazon has improved the product listing experience allowing you to customize your templates to list multiple products from different categories together. We recommend that you start using the new inventory template experience immediately.

To learn more about how to generate the customized template, visit the Create your inventory file template Help page.

New Headline Search Ads help you build your brand

Jun 22, 2018

Headline Search Ads are pay-per-click custom ads for brand owners that are targeted by search keywords, and we've updated them so that they're now displayed in multiple prominent placements within search results. These ads can showcase up to three of your products and brand logo, plus a custom headline. Shoppers who click on your ads are sent to your product detail pages, custom landing pages featuring a selection of your products, or your Amazon Store.

Get started with Headline Search Ads

Enhanced Brand Content templates for product detail pages

Jun 4, 2018

If you are a registered brand owner, you can create Enhanced Brand Content to increase traffic and sales, and reduce negative reviews and returns of your products. The Enhanced Brand Content tool allows you to select layout templates, and add more images and merchandising information, to engage customers and give them more detail as they consider buying your product. You can add your own brand story, educate customers about your product, and build brand awareness.
See how brand owners can create Enhanced Brand Content
Enroll your brand in Amazon Brand Registry

Reminder: Shipping rate policy for Seller Fulfilled items

Jun 1, 2018

If you are a registered brand owner, you can Amazon Fair Pricing Policy requires you to set fair shipping rates for your Seller Fulfilled items. Your shipping rates should reflect the actual cost of shipping and be comparable to the price customers would pay at other major retailers for a shipment of the same size, weight, destination, and shipping speed.

Shipping rates that exceed standard carrier rates by more than 20% will be considered unfair. Excessive shipping rates harm customer trust, and Amazon will remove the Buy Box, suppress listings, or in serious or repeated cases, suspend or terminate your selling privileges.

Please review your Shipping Settings to ensure that you are not setting excessive ship rates for expedited and premium shipping options.

Related links:

Amazon Fair Pricing Policy Prohibited Seller Activities and Actions See how brand owners can create Enhanced Brand Content Enroll your brand in Amazon Brand Registry

Automate pricing changes based on sales volume

Jun 1, 2018

Set pricing rules to your products to automatically adjust the price when sales meet your predefined levels. The rules help you control your prices without constant monitoring and manual changes.
Create a rule with the Automate Pricing tool
Learn more about Automate Pricing

If you want your business to go places …

May 23, 2018

the place to go is Boost with FBA, June 20 in New Orleans. Learn about the tools and techniques that can help you improve all aspects of your FBA business. Boost is only four weeks away, so register now

Reminder: New FBA inventory storage limits take effect on July 1, 2018

May 16, 2018

On July 1, 2018, the new FBA inventory storage limits will take effect. Storage limits will be based on your Inventory Performance Index.

The storage limits will be set by volume (measured in cubic feet) and will apply to six storage types. Visit the Inventory Performance dashboard to see if you have unlimited storage or potential storage limits for the next quarter. See the New FBA Inventory Storage Limits page for details on the limits and storage types.

Learn about our new policy on buyer feedback

May 14, 2018

Effective May 8, if you ship an order on time using Buy Shipping , and the buyer leaves seller feedback solely related to delayed or not received deliveries, you can request to have the impact of the feedback removed from your feedback rating.

A line will appear through the feedback with the following statement highlighting you were not at fault when the request was approved:

“The fulfillment issues associated with this order were not due to the seller.�?

New metric: Introducing Pay by Invoice with guaranteed payments

May 1, 2018

Since 2015, Amazon Business has connected thousands of sellers to new business customers. We are excited to announce that we are now offering Amazon Business customers a new payment method called "Pay by Invoice." Pay by Invoice gives qualified Amazon Business customers the option to receive an invoice with an extended payment due date. Pay by Invoice represents a new growth opportunity for sellers by encouraging Amazon Business customers to use Amazon as their primary channel for B2B purchases.

What does this mean for you?

As a seller on Amazon, you do not need to do anything to make your items available for purchase by Amazon Business customers using Pay by Invoice. Your products will automatically become available for invoiced purchasing with no added fees or effort. Amazon will handle all aspects of the invoicing process, including credit risk assessment, billing, and collection activities. For all Pay by Invoice transactions, payment to you is guaranteed, even if the Amazon Business customer is late or defaults on their payment to Amazon.

For any invoiced orders that you receive on Amazon, your payment on these orders will be credited to the available balance of your Selling on Amazon account as soon as the customer payment is processed and no later than the 7th day past the due date of the customer's invoice.

Get Paid Faster

We are also launching the ability for you to get paid faster for invoiced orders. With this feature, your payment for Pay by Invoice orders will be credited to the available balance of your Selling on Amazon account immediately after shipment for a processing charge of 1.5% of the invoiced order amount.

The invoiced order payment process will be launched after June 30, 2018, although it may take longer to receive your first invoiced order due to the limited number of Amazon Business buyers qualified for Pay by Invoice. You will receive additional information and resources prior to the launch.

Important: Meltable inventory restrictions start May 15

May 1, 2018

Orders for meltable inventory will not be fulfilled starting May 15, 2018. Meltable grocery and health and personal care products will be accepted at our fulfillment centers again starting October 1, 2018.

Removal orders for this inventory must be submitted before June 1, 2018. If a removal order is not submitted before that date, your meltable inventory will be disposed of.

"Meltable" refers to heat-sensitive products that are eaten or swallowed, including chocolate, gummies, and probiotics.

For more information, visit Remove inventory from a fulfillment center.

New e-book on advertising your products and brand

Apr 29, 2018

Learn about boosting sales and promoting your brand on Amazon with our new e-book in Seller University. You'll find out how to prepare yourself for success, steps to launch your ad campaigns, and best practices for your first 60 days Read More

See your Inventory Performance Index score

Sep 14, 2017

We're excited to announce the Inventory Performance Index, a new metric that aggregates data from your sales, inventory and costs to measure the overall efficiency of your inventory management.

The higher your score, the better your performance.

See your current score, and three specific ways to improve it, on the Inventory Performance Dashboard.

Learn more about the Inventory Performance Dashboard.

The Manage FBA Inventory Report will show inbound data for shipments created in the last 18 months

Aug 29, 2017

Currently, the Shipping Queue and Received Inventory reports provide access to shipping data for shipments created in the last 18 months. To make our reports consistent, effective Sept 15th, 2017 we're updating the Manage FBA Inventory report to show inbound data for shipments created for the same 18-month time period.

Access the fulfillment reports

Important change to bank account policy

Aug 29, 2017

Amazon no longer permits secondary users to change the deposit method on seller accounts. Only the primary account owner can make such changes. This policy is effective immediately.

New feature improving the quality of search results

Aug 28, 2017

Amazon launched a feature that limits the length of the generic keywords attribute to less than 200 bytes in India, 500 bytes in Japan and 250 bytes in every other marketplace except China. The limits have been shown to improve the quality of search results. It applies to newly registered and existing ASINs.

Key Guidelines:

  • Keep content within the prescribed length limit (less than 250, 200 for India, 500 for Japan):
    1. Length limit applies to total content in all generic keyword fields (a max. of 5 attributes).
    2. Whole entry will be rejected upon exceeding limit.
    3. Number of bytes equals number of characters for alphanumeric characters (e.g. a-z, 0-9) while other characters can be 2 bytes or more. Examples include ä (2 bytes), £ (2 bytes), € (3 bytes) or �?� (3 bytes).
    4. Spaces and punctuation (";" ",", ".") do not contribute to the length limit, but words should be space-separated. Punctuation between words is unnecessary.
  • Optimizing keyword content for search discoverability:
    1. Do not include keywords that are not descriptive of the product.
    2. Do not include brand names (even your own) or other product identifiers.
    3. Do not duplicate content present in other attributes, such as title and bullet points.
    4. No need to repeat keywords; once is enough.
    5. Use keywords that are synonyms, hypernyms or spelling variations of content in visible attributes (e.g. if product title is 'whiskey', use 'whisky' in generic keywords).

For further information, see how to optimize listings for search and browse.

The August Amazon Seller Newsletter is here

Aug 21, 2017

This month, learn how to link your global accounts and sign on to all of them at once. Also: get a first look at Amazon's first public drone delivery with Amazon Prime Air.

Read all about it

Night and weekend deliveries

Aug 10, 2017

If you ship inventory to Amazon with your own contracted carrier, it's important to confirm that your carrier delivers in evenings and on weekends to prevent delays. If you use an Amazon Partnered Carrier or ship by parcel, no action is required on your part. Evening and weekend delivery appointments allow Amazon fulfillment centers to keep up with growing demand. Carriers unable to deliver on weekends or during evening hours must request an appointment for the next available opening.

Our appointment scheduling system is automated and can't take special requests based on contracted carriers' operating hours. You may experience delivery delays if your carrier has limited operating hours.

Now available: Headline Search Ads

Aug 4, 2017

We've just released Headline Search Ads, a way to showcase your brand above search results. These custom ads send shoppers to your curated brand page, increasing the discoverability of your product collection.*

Not an active Sponsored Products advertiser? Click here to get started.

Already an active Sponsored Products advertiser? Click here to start creating Headline Search Ads (click on the Headline Search Ads tab).

*Must be an active Sponsored Products advertiser and enrolled in the Amazon Brand Registry to use Headline Search Ads.

Read July's Amazon Seller Newsletter

Jul 20, 2017

We're now sending the Amazon Seller Newsletter worldwide. Stay on top of your account health and learn about the work robots do in our fulfillment centers.

Read all about it

Additional FBA listing requirements �" starting July

Jul 17, 2017

Starting July, when you select Fulfillment by Amazon (FBA) for your listing, you will be required to provide additional information about the product.

To ensure the safety of our customers and compliance with all applicable regulations, you will need to provide additional information on any products that are batteries, contain or are sold with batteries, or may be considered dangerous goods (also called hazardous materials or Hazmat). To learn more about dangerous goods, please refer to the Dangerous goods identification guide.

  • For batteries and products containing or sold with batteries, you will be asked for descriptive characteristics such as battery composition (e.g., lithium ion, alkaline, etc.) and the number of batteries. Most technical details are listed on the outside of the battery or are available from the manufacturer.
  • For products considered dangerous goods, you will be required to provide additional information to identify characteristics of the product such as flammability or corrosiveness that would indicate the transportation classification (UN Number). This information can often be found on the item's outer packaging or a Safety Data Sheet (SDS).

For more information, please view our help videos �" Information on Dangerous Goods and Battery Questions Help.

If you do not provide the requested information, you will not be able to create or convert your product listing(s) to FBA. At this time, listings that are already converted to FBA will not be impacted by this change.

Taiwan VAT collection on remote services begins September 1, 2017, for Taiwanese residents

Jul 10, 2017

The Taiwanese government has implemented new legislation requiring non-residents who are providing "remote services" to begin collecting Taiwanese value added tax (VAT) on these services when they are provided to Taiwanese residents or persons who are not registered for VAT. In this context, remote services provided by Amazon are the Selling on Amazon fees. The new rules are in effect as of September 1, 2017. Unless you give Amazon a Taiwanese Unified Business Number (UBN) as evidence that you are VAT-registered in Taiwan, the rule requires Amazon to collect and remit Taiwanese VAT at a standard rate of 5% on Selling on Amazon fees paid by sellers who are residents of Taiwan. Taiwanese sellers who give Amazon their UBN will not have a VAT of 5% applied to their Selling on Amazon fees.

If you are a resident of Taiwan and have a UBN, please provide Amazon with this information to avoid having Taiwanese VAT applied to your Selling on Amazon fees.

To provide Amazon with your Taiwanese UBN:

  • Log in to Seller Central.
  • Under Settings, choose Account Info.
  • In the section Tax Information, click on VAT information.
  • Select Taiwan from the list of countries.
  • Add your 8-digit Taiwanese UBN.
  • Click I accept and acknowledge all conditions set out in the Tax registration agreement.
  • Click Save.

Amazon Multi-Channel Fulfillment U.S. Fee Changes - Effective August 30, 2017

Jul 6, 2017

Multi-Channel Fulfillment (MCF) allows you to have Amazon fulfill orders from your other sales channels with the same fast, efficient delivery that powers Amazon Prime and your FBA business. This includes build-in integrations with website providers such as Shopify and 3dcart. MCF fees in the U.S. will be adjusted to reflect the changing costs of fulfillment and to better align with Fulfillment By Amazon's fee structure for orders placed on Amazon.com. The new rates will go into effect August 30, 2017. We're notifying you now to give you time to plan for these changes.

We're introducing the following updates to MCF fees:

  • Consolidation of Fulfillment Fees: The Order Handling, Pick & Pack, and Weight Handling fees will be consolidated into a single, per-unit Fulfillment Fee.
  • New Product Size Tiers: The current product size tiers will be segmented into the following tiers: Small Standard-Size, Large Standard-Size, Small Oversize, Medium Oversize, Large Oversize, and Special Oversize to align with Fulfillment by Amazon (FBA). Media will no longer be a separate category.
  • Discounted Fees for Multi-Unit Orders: We will offer discounted per-unit fulfillment fees based on the number of units in a customer order for the following product size tiers: Small Standard-Size, Large Standard-Size, and Small Oversize.
  • Changes to Unit and Dimensional Weight: We will change the way we calculate unit weight and dimensional weight to match the calculations used by FBA for orders placed on Amazon.com. Unit weight will be calculated by adding individual unit weight to a standard packaging weight and then rounding up to the nearest pound. Dimensional weight will be calculated by taking the unit volume in cubic inches and dividing by 166.
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