7 Tricks to improve your search ranking on Amazon
Amazon, there is no need to define the reach of this website across the world. With over billions of customers and millions of sellers, it proved to be the world's largest online marketplace.
However, do you think it's easy to appear on the first page of search results on Amazon??
Certainly not!!The larger the marketplace, the greater the competition. It has many established brands that make it difficult for the regular Amazon seller to get the best ranking...but not impossible. By applying the correct trick, you can also make your entrance on the first page.
To increase sales, search ranking matters the most for it navigates the potential shoppers to your marketplace. And to enhance the search ranking, sellers must be aware of the A9 Algorithm.
It is an algorithm that aids Amazon’s product search and is different from Google. The A9 delivers the search result through two strides: first, it pulls the accurate searches from the catalogue. Secondly, according to relevancy, it ranks the product.
The A9 algorithm consistently evaluates the algorithm based on "human judgments, programmatic analysis, key business metrics and performance metrics” to derive the best search results for its customers.
Amazon strives to deliver the best to its customer and that is the reason why it is the first preference of shoppers across the sphere.
Now that you know about the A9, let's move further to infer the tricks to place your product in the best search results.
Let traffic drive-in through external resources - There is no limitation for Amazon sellers that restrict them to not to use external sources to get the potential customers. We are living in an age where 3 out of 5 people are on social media, so make use of this. Promote your marketplace across all the social media handles like Instagram, WhatsApp, Facebook etc. But before, make sure to create your niche on the social media platforms, and then start targeting. Also, don't forget to mention the link of your Amazon marketplace for without it there will be no navigation to your marketplace, causing potential customers to lose interest.
Keywords are best companions - When it comes to increasing visibility on the digital platform, nothing can beat the significance of keywords. Optimize your product content and brand regularly with the trending relevant keywords to make your appearance in the search ranking, along with utilizing Amazon PPC. The incredible outcomes of Amazon PPC will surely help you to increase your search ranking on the platform. Yet, ascertain that the keywords are relevant and do not attract unwanted traffic as it will bring your conversion rate down.
Trust Amazon buy box - Amazon buy box is another crucial aspect in increasing your ranking and not to forget how it brings a difference. When multiple sellers offer the same item, you must compete to appear there. To get this, there are requirements that you need to meet such as having a professional seller account, sales of only new items and adequate inventory. Around 82% of sales on Amazon, go through the buy box. So, don't outlook this, meet the eligibility and get the buy box for your product.
High-speed shipping and order process is a lead - Fulfill the order of customers as soon as possible and ship it that it reaches before the mentioned date. Shipping techniques play a crucial role in determining your search ranking as it directly influences your performance metrics. Opt for Fulfilment by Amazon (FBA), if you haven't yet and redefine your shipping procedure and also get the prime badge.
Top-level categories - what's that - Use the top-level categories to increase your visibility which will influence your overall search ranking. Specify the top-level category while setting up your product for sale. Do your research and then select the top-level category and enlist your product in the relevant category. Don't exclude it from your Amazon marketing strategy as without it you won't be able to enhance your visibility causing low Amazon search ranking.
Don't underestimate the superiority of reviews - Reviews are like personal recommendations, encourage your shoppers to give positive feedback that will bring more clicks and will eventually increase your search ranking. The reviews indicate your overall performance, which derives the best search ranking for your marketplace. However, make sure that you deal with negative reviews proficiently, don't neglect it as your response to such reviews also affects your performance on Amazon.
Evaluate bounce back rate and time on page - Just like Google, Amazon also permits its sellers to track the customer interactions with their websites. If the potential Amazon shoppers leave your page immediately after skimming a few product features, it will increase your bounce-back rate that implies to Amazon that your product may not be worth ranking well. Therefore make sure that your product detail page is attractive to capture the attention of the shoppers for quite a long time. More the visitor spends time on the page, the higher the probability of conversion.
If you observe closely, you will conclude that the above points are the path to increase sales and customer satisfaction. Meaning, as the volume of sales, will enhance and customers get satisfied with your services, your performance metrics will improve causing A9 algorithm to place your ranking higher. For retailers, Amazon is the best platform if used effectively.
To support the sellers, Amazon has its own Service Provider Network that assists the Amazon sellers in carrying out their business operations while complying with the guidelines issued by Amazon.
Evantage is one of the best Amazon Service Providers that supports this entire chain of events leading to marketing and demand generation for your Amazon store, excellently. We dispense the wealth of our experience to provide you with the best Amazon E-commerce solutions.
Lead your journey with us!