What is Fulfilment by Amazon and how it is beneficial to Amazon sellers
Amazon being the world’s largest online marketplace provides incredible opportunities for merchants to enhance their business and connect with billions of Amazon shoppers across the world. But as said, higher the chances of success tougher the competition; on Amazon a seller has to compete with millions of other sellers to imprint his/her business brand on the online platform.
Today customers want the best services and, for that, they are even ready to pay a little higher. Amazon understands this, that’s why it offers its support to Amazon sellers in various ways and, one of the most prominent among all is “Fulfillment by Amazon” (FBA). FBA is beneficial for Amazon sellers in various ways. But before we move to discuss the benefits let’s understand its meaning.
What is Fulfillment by Amazon (FBA)?
Fulfilment by Amazon is the largest fulfilment network in the world, Amazon sellers register themselves for the Amazon FBA and then send their inventory to Amazon for its management and shipping. Customers place for the product and, if it is FBA then it’s the responsibility of Amazon to fulfil that order. Amazon permits sellers to track their inventory whenever they want.
Benefits of Fulfillment by Amazon (FBA) for Amazon sellers
Facilitates shipping management – Once a seller disburses inventory to Amazon, it becomes their responsibility to fulfil customer orders for the product quickly and quickly. A seller does not need to appoint people to manage the shipping process; causing an unnecessary increase in the cost. At present customers expect quick and efficient service and, by utilizing Amazon FBA, a seller assures customer satisfaction.
Discounts on shipping rate – There is no need to explain how discounts attract the myriad of shoppers. Amazon FBA allows sellers to reduce their shipping price, as Amazon is the one that will be fulfilling the orders. Amazon is the largest fulfilment network and, since it manages thousands of orders per day, it has contacts with the prime shipping carters that reduce the shipping rates.
Removes burden to deal with returns –To manage returns is quite complicated because the seller has to make sure that the new product is delivered to the customer timely while handling all the related aspects. That’s why when sellers use Amazon FBA, he/she transfers the responsibility of dealing with unhappy customers and returns on the shoulders of Amazon. However, a seller has to pay a fee for each return.
Illimitable storage capacity – With Amazon FBA, sellers can store as much inventory as they want without worrying over its maximum limit at all the Amazon fulfilment centres globally. Managing a large number of inventories at a warehouse has always been a headache for sellers, but since Amazon fulfils the order instantly from its nearest fulfilment centre, once receive the orders from the customers, ensuring a balance between outgoing and incoming inventories.
Enhance business reach – As soon as a seller subscribes to the Amazon FBA, he/she becomes an Amazon prime seller. It is very helpful for sellers to take their sales to another level. Being Amazon prime seller has its own perk, a seller gets a chance to connect with the prime shoppers on Amazon and it creates an opportunity for the seller to increase and expand its business reach by connecting with different people across the world.
Acceptance from the customers – Amazon is the popular brand name among the customers due to its amazing customer service. That’s why sellers get the advantage of being associated with the brand name of Amazon, due to which it requires comparatively fewer efforts from the sellers to make customers accept their brand. In addition to this, Amazon provides top-notch shipping services to its customers, helping sellers to strengthen their brand name.
Permits sellers to focus on core business operations – Logistics and shipping are complicated; leaves sellers frustrated and it becomes difficult to focus on the business. However, by opting for FBA a seller asks Amazon to fulfil all his/her orders including the management of returns. It saves enough time for the sellers and encourages them to find new ways to boost their sales and letting them concentrate entirely on business.
These are the prime benefits of the Amazons’ “Fulfillment by Amazon”. Today when the competition is increasing rapidly it is crucial for a business to keep pace with the ongoing trends to compete. Just like FBA is supportive and provides shipping services; Amazon Service Provider Network also provides many significant services to Amazon sellers such as advertisement optimization, content for the marketplace, brand enhancement etc.
Amazon Service Provider Network is a network of thousands of Amazon Service Providers which helps sellers to manage right from creating an account to a customer support system. Evantage is one of the best Amazon Service Providers.
Evantage’s Amazon Store Management Services aim at providing state-of-the-art requirements and help clients to stimulate their business growth exponentially by supporting the entire chain of events leading to marketing and demand generation for their Amazon store, excellently.
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