How to Get More Reviews on Amazon
Amazon created an amazing virtual marketplace that is benefitting a lot of buyers and sellers today. With the competition more fierce than ever on the amazon web stores, it is important to understand the mechanism which converts a potential lead into a consumer.
One such factor is the reviews on your product. We are all aware that word of mouth is a powerful tool to market your products. Amazon products review is the new-gen word of mouth where consumers who have bought the products post pictures and write about their product experience. Products Images by other consumers and positive product experience convince the potential buyer to purchase the product.
Before we delve into discussing how to get reviews on your amazon products there are two things to keep in mind.
First, The quality of your products should be top-notch. For a great consumer experience, consumers need to like the product. Only then will they rate it 5 stars and leave a positive comment. If the products you offer are of bad quality, it will attract negative comments and the product reviews will backfire on the sales.
Second, never engage in practices that are banned by amazon. Getting your products reviewed by friends or family, buying fake reviews, etc might lead to your account getting suspended.
Tips to increase product reviews on Amazon
- Amazon early reviewer program
The Early Reviewer Program encourages customers who have already purchased a product to share their authentic experience about that product, regardless of whether it is a 1-star or 5-star review. Reviewers receive a small reward (e.g., a $1-$3 Amazon.com Gift Card) after they have submitted an authentic review within the offer period.
- Product inserts
A product insert is a card, pamphlet, or any other form of communication delivered with your product that provides useful information to the customer. Many sellers use inserts as an opportunity to request a review to know about the consumer experience and improve their amazon review and rating. While making the product insert card, make sure to include useful information like the product details, usage, guarantee/warranty.
At the bottom, use a non-biased sentence asking the consumer to leave a review. Influencing the consumer in any way with sympathy cards is not allowed by Amazon.
- Social media
Social media is a powerful tool to convey messages. While making sale announcements, brands can also ask their consumers to leave honest feedback on the product. This encourages the consumers to write a positive review if they like the product experience.
- Use the “Request a Review” Button
When you view your orders in Seller Central, you’ll see a button that says “Request a Review”. Clicking this button will trigger a standardized email, sent by Amazon, asking the customer to rate/review your product.
With sellers adding to the competition every passing day, it is important to keep your amazon webstore optimized and updated.
Evantage offers a wide array of services including maintenance of your Amazon website. Right from catalogue and content management to amazon SEO to image correction, Evantage can manage the operation for you to maximize conversion rate.
Get in touch with us today to discuss your business