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Amazon's Marketplace Product Guidance tool has recently been enhanced with powerful new features that help sellers identify high-performing products across various stores. These updates streamline the process of setting up Amazon seller account, optimizing product listings, and expanding your global catalog. In this blog, we’ll delve into the latest advancements in the Marketplace Product Guidance tool and discuss how Evantage's Amazon seller services can assist you in leveraging these features to achieve your business objectives.

How Do the New Machine Learning Models Improve Product Performance Estimations?
The updated Amazon on Sell Marketplace Product Guidance tool uses advanced machine learning to predict demand and sales uplift for cross-listed products, helping sellers optimize their listings and inventory. For further assistance, Amazon account management services can enhance these insights.

Evantage can help you make the most of these machine learning insights by offering expert guidance on interpreting and utilizing the data for Amazon Sponsored Products. Their team can assist in identifying high-potential products and optimizing your Amazon catalog based on these predictions, ensuring that you focus on Sponsored Products with the greatest opportunity for success.

What Are the Benefits of the New Cross-Border Compliance Notifications?
The updated Marketplace Product Guidance tool now shows selling fees on Amazon and alerts on cross-border compliance, destination restrictions, and localization rules. It also offers a link to a solution provider for help with these issues and Sponsored Display Ads Amazon.

Evantage’s expertise in global e-commerce can be invaluable for navigating Amazon Marketplace compliance requirements. They offer comprehensive support in understanding and addressing cross-border regulations, ensuring that your product listings meet all necessary compliance standards and can be successfully sold in target markets without issues.

How Can the Updated Rational Column Help with Sales Projections?
The updated Rational column in the Marketplace Product Guidance tool shows projected sales for potential product listings over the next 90 days. This feature helps sellers assess the likely performance of new products and make data-driven decisions about expanding their catalog with sponsored Amazon ads.

Evantage can help Amazon sellers leverage their sales projections through strategic insights into which products are likely to perform best. By integrating these projections into your overall business strategy, their team can optimize your product mix and inventory levels, utilizing Amazon Display Advertising to maximize profitability and enhance your advertising impact.

How Does the New Competition Column Benefit Sellers?
The new Competition column in Amazon Seller Central displays the number of offers for your product within a specific store. By using the "View top competitors" link, you can access information about products offered by other sellers. This feature leverages machine learning models to provide insights into the competitive landscape, helping you identify opportunities to set your products apart.

Evantage provides competitive analysis services to help you make sense of this information. They can offer insights into competitor strategies, pricing, and product offerings, helping you develop strategies to stand out in a crowded marketplace and capture a larger share of the market.

How Can You Access and Utilize the Marketplace Product Guidance Tool?
To access the updated Marketplace Product Guidance tool, simply select it from the Growth drop-down menu within your Amazon Seller Central account. This tool provides valuable insights and data to help you expand your global catalog effectively.

Evantage helps you maximize Amazon Sponsored Ads by guiding you through accessing and interpreting its features for informed decisions.

Conclusion
Amazon’s updated Marketplace Product Guidance tool leverages advanced machine learning to offer powerful features for expanding your global catalog and optimizing product listings. By utilizing machine learning models for compliance notifications, sales projections, and competitive insights, you can make data-driven decisions that enhance inventory management and drive sales on Amazon. Partnering with Evantage ensures you effectively navigate global e-commerce challenges with expert support, helping you maximize your success on Amazon. Reach out to Evantage today to boost your global product strategy with cutting-edge machine learning and achieve your business goals.